Karl Lillrud has extensive experience from multiple industries i.e., E-Commerce, Retail, Internet-based, Pharmaceuticals, Government, Telecom, Bank and finance, Media, Fortune 500 companies and more.
As a speaker, Karl always shares his passion and experience to empower the audience.
He’s aim is to makes sure that audiences have a great deal of new knowledge, methods, and tools that they can apply in their environment which makes their companies grow directly.
Karl Lillrud is a best-selling author of 6 books, two times TEDx speaker. He has been honored as one of the world’s top 50 ecommerce experts and world’s top 30 ecommerce influencers.
With a burning interest in the growth of global E-Commerce and retail, Karl started to study customer behavior and customer psychology to understand more about the difference between a customer and a window shopper.
But also, to understand why E-Commerce conversion is around 3% as compared to the retail conversion of around 57%. Which led to the role of a speaker, where Karl is invited to speak all over the world.
He started his first business at age 16, today 25 years later he has helped organizations like H&M, Spotify business, AstraZeneca, 3, Tele2, TUI and many more to scale their business, convert bottlenecks into opportunities and build both internal and external success factors.
Karl Lillrud has helped over 1000 ecommerce stores to increase their conversion and market growth.
Addressing the topic of how retails and e-commerce will look like in the coming years. Post COVID-19 and with younger generations with new consumer behavior and expectations change the requirements for the industry.
With a track record of increasing conversion for global companies by more than 300% and been conversion optimizing over 1000 ecommerce sites globally.
I founded the very first interior design store in the Nordic countries back in 2001. That gave me an opportunity to understand the consumer at a grassroot stage, where the behavior model was diverse and with low level of experience. Since then the world have changed, and I have stayed in the forefront of innovation and will inspire you to do the same to drive your business rather than having it follow the leaders and competitors.
We have seen an amazing development in the reach for online business as a result of our limited movement due to Covid-19. Many online companies are now preparing for the backlash of the extreme growth and high cashflow. I will show you how to prepare to keep that growth rather than preparing for the backlash.
Sounds impossible, some might say, but I made it possible for many of the companies I have worked with. By understanding converting traffic and distracting data.
Why we see on an average about 3% conversion online, while not all are window shoppers. How to segment your visitors to find tagger groups and hack the conversion formula.
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