It's difficult to find a service or industry not effected by digital transformation of the last decade. From banking, to grocery shopping to entertainment, we live in a world where digital aggregators rule. The biggest global accommodation business, AirBnb, doesn't own any property. The biggest global portal for media and news, Facebook, distributes rather than creating content. As everyday life adapts and questions these changes, sales, marketing and customer service must do too, especially with the advent of voice and chat effecting the use of traditional devices.