Dr Anastasia Dedyukhina is a founder of Consciously Digital, TEDx speaker and author of bestseller Homo Distractus: Fight for your Choices and Identity in the Digital Age.
In 2015 Anastasia Dedyukhina left her dream job in digital marketing in London and got rid of her smartphone when she realized how dependent she had become on her gadget and how detrimental it was for her creativity. Her personal digital break of 1.5 years turned out to be life-changing, as she started Consciously Digital, a digital well-being consultancy that helps people and organizations develop a healthier relationship with technology.
In 6 years, the company has grown to a network of over 100+ digital wellbeing coaches around the world and the first digital wellbeing training program certified both by ICF and NBHWC. Its clients include Microsoft, Google, Booking.com, HSBC, DLA Piper, to name but a few.
Anastasia is a global thought leader and frequent speaker on the topics of digital wellbeing, future of work and relationships between humans and technology. She spoke at global conferences, such as Mobile World Congress (2019 and 2021), CIPD Festival of Work (2021), IB Virtual Conference, HR Vision, Wonder Women in Tech etc. She was quoted numerous times by the national and international press, including BBC, ITV, Metro, Guardian, El Pais, People Management etc. Anastasia’s TEDx talk “Could you live without a smartphone?” has been viewed more than 250,000 times on YouTube.
Anastasia speaks five languages, lived in 6 countries, and has an MBA from SDA Bocconi (Italy) and NYU Stern (USA) with a specialization in media & technologies and a Ph.D. from Moscow State University (Russia) in philology and media studies. She acts as a mentor for ethical startups.
“Anastasia came a few times for a talk: Neuroscience around Digital Distractions. It was received very well, very insightful and we will hopefully have her come in a few times this year as well.”
Hester van Oene, HR Director, Wieden+Kennedy Amsterdam
“Amazing. Thank you very much! My natural dopamine generation improved a lot, since I have just returned from a cruise, on which I did not have access to the internet for 3 consecutive days. Best trip ever! ;-)
Maik Neumann, Global L&D Manager/HR Business Partner Sales Europe at Apollo Tyres
"Anastasia’s talk cut straight to one of the key challenges facing our digitized society: information overload and how to avoid becoming a statistic. Several of the topics she covered helped consolidate concerns I had and references she provided helped find resolutions. I would recommend Consciously Digital services - they know their stuff"
Demian, IT – London
“It provided an impressive information on how the brain deals with all the digital distraction, the dopamine. It was a real eye opener. That we are in way all 'addicted'.”
“It was very practical seminar, with clear examples and ideas to put in practice.”
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