Alex Sbardella – Keynote Speaker

Retail Technology Expert

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Specialist Subjects

  • Mobility-as-a-Service
  • Future Transport
  • Smart Ticketing
  • Smart Cities
  • Service Design
  • Passenger Experience
  • Commercial Strategy
  • Innovation Strategy
  • Apps & Mobile
  • Consumer Psychology
  • Consumer Trends
  • Emerging Technologies
  • Digital Media
  • Startups & Disruption



  • English


Alex Sbardella is a transport technology, consumer, and experience expert. He specialises in making complex trends and technologies relatable for any audience, with his knowledgeable but laid-back style inspiring audiences around the world about the future of society, transport, customer experience, and business. Currently the Head of Product at leading transport management provider Unicard, he works with local authorities and transport operators around the UK to build the future of mobility, from smart ticketing to mobility-as-aservice and beyond.

He was formerly the Senior Vice President at global trend forecasting and consulting practice GDR Creative Intelligence, where he consulted on innovation, digital transformation, CX and futurology for household names worldwide, helping some of the world’s largest and most innovative companies turn insights into strategies. He was also the Consultancy Director at leading UK technology firm Red Ant, designing and delivering award-winning solutions, innovation and strategy from boardrooms to stockrooms across the globe. Before that, he founded an app development agency in the early days of the iPhone. A guest lecturer at Birmingham City University, he regularly authors articles for both the national and specialist press, and occasionally serves as a guest expert for the BBC. He founded the Connected Retail Index, a technology scorecard for over 200 businesses, has designed applications with millions of monthly active users, and led the team that won the inaugural IBM Watson Global Developer Challenge for applied artificial intelligence. He has a degree in Psychology from Warwick University, where he specialised in user experience, user behaviour, sociobiology and applied neuroscience.

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