Phil Barden is a brand expert, author and speaker who combines his years in client-side brand management with a scientific approach to understanding how people make decisions, a key factor in successful branding and marketing. He was the force behind one of the earliest viral videos in the UK, T-Mobile’s... Read more
Phil Barden is a brand expert, author and speaker who combines his years in client-side brand management with a scientific approach to understanding how people make decisions, a key factor in successful branding and marketing. He was the force behind one of the earliest viral videos in the UK, T-Mobile’s iconic Liverpool Street Station flashmob dance video.
This success led Phil to found the UK arm of DECODE, the marketing agency behind the groundbreaking study that revealed the neuro-psychological drivers of human behaviour. The iconic T-Mobile campaign increased sales by almost 50 per cent and helped reduce customer churn in the years that followed.
Phil Barden has a profound understanding of what drives consumer habits and, most importantly, how to instill brand loyalty, or brand memory structure. His expertise lies in applying behavioural science to marketing. In 2022 he published the second edition of his 2013 book Decoded: The Science Behind Why We Buy, in which he sets out the six universal goals that motivate people – autonomy, discipline, excitement, adventure, security and enjoyment.
Before setting up DECODE, Phil Barden spent many years in client-side marketing, working for Diageo, T-Mobile and Unilever, where he held several senior marketing roles.
Phil is a regular guest on business and marketing podcasts and his keynotes unpick the science behind human behaviour, AI and marketing, branding, marketing and audiences. In 2022 Phil was elected a Fellow of the Marketing Society.
In a cost-of-living crisis, how does the brain determine ‘value for money’? A £1 ice cream is ‘value,’ but so is a £5,000 handbag. Understanding the neuroscience behind value perception helps businesses shape pricing, positioning, and messaging.
AI feels like a fast-moving black box – many brands don’t trust it but know they need to act. This session demystifies AI and provides practical ways to leverage it, especially in creative brand communications, providing best practices and real-world examples of how global brands are using AI effectively.
The brain processes all marketing stimuli from ads and packaging, to promotions, according to known principles. Applying ‘brain-friendly’ techniques improves effectiveness across all marketing activities. Using real-life case studies to prove how neuroscience-backed strategies can help brands increase profitability and market share.
Most businesses think they’re special, but the reality is that consumers don’t care. So how do you make them choose your brand? The secret lies in understanding human motivation and decision-making in order to develop actionable strategies that motivate the consumer and increase brand preference and sales.
You can book Phil Barden through London Speaker Bureau by submitting the enquiry form on this page or calling our team. One of our consultants will respond promptly with Phil's current availability, speaking fees and any specific requirements for your event.
Phil Barden's speaking fees depend on the event format (in-person or virtual), the location, the length of the engagement and the level of customisation required. Please contact London Speaker Bureau for an up-to-date fee quote for Phil tailored to your event.
Phil Barden speaks on Artificial Intelligence, Business & Management, Customer Experience, Digital, Emotional Intelligence. Talks can be shaped around your audience, industry and strategic objectives - share your event brief with London Speaker Bureau and we will work with Phil to align the content with your delegates and goals.
London Speaker Bureau can book Phil Barden for events worldwide, subject to Phil's schedule. Please send us your event date, location and format and we will confirm availability and handle travel and logistics on your behalf.
Virtual and hybrid keynotes are now a standard part of the speaking industry. Please contact London Speaker Bureau to confirm whether Phil Barden is available to deliver a virtual session for your event and on which platform (Zoom, Microsoft Teams, a bespoke studio or your own).
Most keynote speeches run between 45 and 60 minutes, often followed by a 15-30 minute Q&A. Other formats - shorter conference slots, panel appearances or longer workshop sessions - may also be possible. Share your agenda with London Speaker Bureau and we will confirm what Phil can accommodate.
London Speaker Bureau will brief Phil Barden on your audience profile, sector and objectives so the keynote can be shaped around your event. The level of customisation possible depends on the speaker and the lead time - contact us with your brief and we will confirm what Phil can offer.
Phil Barden delivers keynotes in English. If you require simultaneous interpretation or a multilingual format, please mention this in your enquiry and London Speaker Bureau will arrange it for you.
Phil Barden's areas of expertise include Artificial Intelligence, Business & Management, Customer Experience, Digital, Emotional Intelligence. To get a clear sense of Phil's style, credentials and how they engage an audience, please review the biography, popular talks and any videos or testimonials shown on this page, or request a detailed speaker brief from London Speaker Bureau.
Phil Barden can be booked through London Speaker Bureau for corporate conferences, leadership events, internal team meetings, association gatherings and private client engagements where expertise in Artificial Intelligence, Business & Management, Customer Experience, Digital, Emotional Intelligence is relevant. Details of Phil's background and previous engagements are included in the biography above; contact us if you would like a more detailed list of past clients or case studies.
Beyond keynote speeches, many of the speakers on our roster also take part in workshops, executive masterclasses, panel discussions and fireside chats. Contact London Speaker Bureau with your preferred format and we will confirm what Phil Barden is able to offer alongside or instead of a keynote.
We generally recommend enquiring at least three to twelve months in advance to secure your preferred date with Phil Barden, particularly during peak conference seasons. Where possible we also accommodate shorter lead times - please contact London Speaker Bureau to check Phil's current availability for your dates.