Louise Laing, a serial entrepreneur and the visionary founder behind PhygitalTwin, stands as a beacon of innovation in the realm of technology and business. With a focus on leveraging emerging technologies, particularly AI, she has embarked on a mission to redefine industries and drive sustainable change.
Since founding PhygitalTwin in May 2022, Louise has been instrumental in reshaping the fashion industry, utilizing technology to reduce waste and enhance efficiency while championing sustainability and market responsiveness.
With over 25 years of experience in the fashion industry, Louise has emerged as a trailblazer in digital innovation. From optimising supply chains for renowned brands like Burberry, Reiss, and Kilgour to guiding over 20 start-ups and SMEs towards success through her consultancy, Louise’s expertise in scaling businesses is unparalleled. As the former CEO of Shrimps, a London Fashion Brand, she orchestrated remarkable growth, expanding revenue by 240% and achieving positive EBITDA within three years.
Beyond her accomplishments, Louise is a sought-after speaker, writer and thought leader on innovative tech for businesses of all sizes, with a specialized focus on AI. Her insights resonate globally, inspiring audiences at renowned forums and events, where she shares her vision for the future of technology-driven business models. With her unwavering commitment to driving change and her profound understanding of AI’s transformative potential, Louise continues to lead PhygitalTwin in seamlessly integrating digital and physical worlds, shaping the future of industries worldwide.
In this keynote Louise highlights the transformative impact of AI on emerging technologies and operations. By integrating AI-driven solutions, businesses can use predictive analytics for demand forecasting, which will enable them to be more agile, work closer to the market, save costs and reduce waste.
She would discuss how AI-powered recommendation engines and personalised styling algorithms can drive customer engagement and loyalty, leading to increased sales and revenue. Using AI created designs as a tool to gauge social media trends and customer preferences, ensures that companies can make informed decisions about product design and pricing.
Using 3D garments and AI driven models, can reduce costs by 75% for campaigns, marketing and e-commerce shoots.
Lastly, Louise would discuss the issues with large language models due to IP protection and the move to smaller miniature AI models where businesses can train their own AI models to be unique, fast and understand their business only.
She’d apply practical examples and case studies to demonstrate how companies are leveraging AI and emerging tech to streamline workflows, minimise operational costs and improve efficiencies across the value chain. The aim would be to empower companies to embrace the technology as a strategic enabler for driving business growth, reducing costs and delivering exceptional customer experiences in this digital age.
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