How can we increase our influence? Change minds and action? Get our products, services, and ideas to catch on? Professor Jonah Berger has the answers. He is a Wharton Professor, internationally bestselling author, and world‐renowned expert on change, word of mouth, influence, natural language processing, and how products, services, and... Read more
How can we increase our influence? Change minds and action? Get our products, services, and ideas to catch on? Professor Jonah Berger has the answers.
He is a Wharton Professor, internationally bestselling author, and world‐renowned expert on change, word of mouth, influence, natural language processing, and how products, services, and ideas catch on. He has published over 80 articles in top-tier academic journals, teaches one of the world’s most popular online courses, and accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. Millions of Jonah Berger’s books, Contagious, The Catalyst, Invisible Influence, and most recently Magic Words, are in print in over 35 countries around the world. Berger has keynoted hundreds of major conferences and events like SXSW and Cannes Lions, advises various early‐stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation.
Jonah Berger has been recognized with a number of awards for both scholarship and teaching, including various early career awards. He was named one of the top 30 leaders in business by the American Management Association and one of the most creative people in business by Fast Company magazine. His research has been featured multiple times in the New York Times Magazine’s “Year in Ideas” and Wharton gave him the Iron Professor award for awesome faculty research.
From emails and power points to phone calls and pitch meetings, almost everything we do involves words. Words are how we persuade, communicate, and connect. But certain words are more impactful than others. They’re better at changing minds, engaging listeners, and driving action. What are these magic words, and how...
Everyone has something they want to change. Salespeople want to change the customer’s mind. Managers want to change employee behavior. Leaders want to change the way an entire organization does business. But change is hard. We persuade and cajole and push and push, but even after all that work, often...
Why do some things catch on and become popular while others falter? And how can we generate more word of mouth for a product or initiative we’re working on? This talk reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things...
Our world has recently undergone unprecedented change at a rapid pace. From remote work and online retail to shifting customer needs and employee mindsets, many things are different than they were before. But as we return to a new normal, smart companies and industries are recognizing the opportunity to also...