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Keynote SpeakerJon Lakefish

Award-winning speaker, with a Branding, Marketing, Data career spanning over 20 years, expert on Branding, Artificial Intelligence, Marketing for today’s Business Leaders

Jon Lakefish is a branding and marketing leader with over 20 years of experience and an MBA from the University of Washington’s Foster School. As the founder of Lakefish Group, he has redefined marketing strategies by integrating A.I. and data-driven insights to help businesses scale. Jon’s engaging speaking style and... Read more

Topics

Popular Talks

Adapt Today With AI: The 5 AI Tools You Can Use Today To Improve Your Marketing & Decrease Your Costs
Five Keys to Social Media Success Using A.I.
Building a Brand in the New A.I. World
ChatGPT & AI in Marketing and Branding: How to use it to build sales and cut costs
ABC's of Creating & Growing your Brand

More talks

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Biography

Today he runs his own branding consultancy. Renowned for his data-centric approach, Jon and his team, provide high-impact consulting services, guiding companies to elevate their brands, increase sales, and achieve new levels of success.

Jon Lakefish has emerged as a leading voice on integrating Al in marketing, with speaking engagements across the US and Canada. He champions fusing innovation with tradition, ensuring his clients lead from the front on emerging trends. This ability to turn emerging trends into tangible growth opportunities sets him apart as an innovative leader in the marketing industry.

“Simply put... Jon’s presentation was Mind Blowing!” DigiMarCon Pacific Northwest

“Of all the presenters we saw over the course of the past two days, Jon’s keynote was the most valuable.” Pratibha, Corporate Trainer, Coast CA

“Regardless of how the rest of the presentations go, Jon’s presentation made the price to attend this conference well worth it!” Nancy, VP Marketing, Puroclean

“Seeing all aspects of A.I. and how you can literally get a head start on an entire marketing campaign was what drove this session home for me. ” Pacific Coast Builders Conference

“I was able to take the information you provided us with about ChatGPT and immediately implement them into my daily routine.” Eric, VP Operations, Aderra

“One of the most honest marketing and branding executives I have ever met! He tells you the truth, even if it’s not what you want to hear.” Jeff J

“Jon is one of the best hires I have ever made. His ability to present in a way that captured the attention of our entire team is unlike anything I have seen before.” Zak M

“Jon is truly what I would call a 1st round draft pick! He’s an amazing presenter, marketer & team player!” Shannon A

"Jon Lakefish is not just an expert; he's the leading voice on AI in branding and marketing. His sessions are not only the most attended but provide actionable insights that attendees can immediately implement. We're eagerly anticipating his next presentation!" Event Organizer, Colorado Conference

"After witnessing the overwhelmingly positive reaction to Jon's talk last year, we had no choice but to invite him back and even offer him the spotlight to MC our entire conference. His energy captivates, and his strategies are immediately applicable." Speaker Outreach Director, Global Digital Marketing Convention

"Jon's presentation on AI was the highlight of the conference. The tools he introduced can be used immediately, and his energy during the presentation was contagious!" Conference Attendee

Popular Talks by Jon Lakefish

Adapt Today With AI: The 5 AI Tools You Can Use Today To Improve Your Marketing & Decrease Your Costs
The interactive nature of this presentation allows brands and conferences to fully engage with the content and leave with practical tools they can implement immediately.
Five Keys to Social Media Success Using A.I.
In this interactive session, we will share 5 of the most important steps you need to take, using readily available A.I. platforms, to make sure your brand’s social media presence and digital marketing campaigns connect and resonate with your customers!
Building a Brand in the New A.I. World
This is an interactive session where we engage with new AI platforms in real time and then play a fun game similar to Jeopardy where everyone learns about AI + Marketing + Branding in a fun and engaging way! We break everyone up into teams, provide buzzers, daily double clues and...

This is an interactive session where we engage with new AI platforms in real time and then play a fun game similar to Jeopardy where everyone learns about AI + Marketing + Branding in a fun and engaging way! We break everyone up into teams, provide buzzers, daily double clues and prizes.
ChatGPT & AI in Marketing and Branding: How to use it to build sales and cut costs
ChatGPT and other AI platforms are popping up and marketing and branding professionals are slowly embracing them. In this workshop we will share details on what ChatGPT is, along with using it in real-time. You will take a look at some other AI platforms that are taking Graphic Design to...

ChatGPT and other AI platforms are popping up and marketing and branding professionals are slowly embracing them. In this workshop we will share details on what ChatGPT is, along with using it in real-time. You will take a look at some other AI platforms that are taking Graphic Design to a whole new level and we will review some uses that are currently in play. You will then have a discussion about whether these tools are essential for the future of marketing and branding or if they are a form of cheating.

Jon’s perspective is that these tools are here to stay and will only get better and better, and those of us that know about them, will have an edge over our competition
ABC's of Creating & Growing your Brand
In this fast paced session, you will go over everything you need to know as you create and grow your brand. From Authenticity (being honest in everything you do) to Zooming In & Zooming Out (seeing your brand from the perspective of your customers, your team members, and your stakeholders),...

In this fast paced session, you will go over everything you need to know as you create and grow your brand. From Authenticity (being honest in everything you do) to Zooming In & Zooming Out (seeing your brand from the perspective of your customers, your team members, and your stakeholders), this session covers it all.
Data: Using Data and Analytics correctly and turning it into increased Sales & Income
Data is everywhere… and often times it is confusing to decide what actions you need to take to turn your data into sales and income. In this session, together you will focus on 2 things: – Making sure everyone is looking at the right data? – Confirming that everyone is...

Data is everywhere… and often times it is confusing to decide what actions you need to take to turn your data into sales and income. In this session, together you will focus on 2 things:
– Making sure everyone is looking at the right data?
– Confirming that everyone is accurately interpreting the data and making the right decisions?
5 Steps to Sucess with Digital Marketing & Social Media
Digital Marketing & Social Media are centered around connecting with people…bringing people together and sharing in a common interest or passion! In this interactive session, Jon will share 5 of the most important steps you need to take to make sure your brand’s social media presence and digital marketing campaigns...

Digital Marketing & Social Media are centered around connecting with people…bringing people together and sharing in a common interest or passion! In this interactive session, Jon will share 5 of the most important steps you need to take to make sure your brand’s social media presence and digital marketing campaigns connect and resonate with your customers.
10 Easy Ways to Treat your Customers like they are Family
There is a difference between interacting with a possible customer and wanting to enjoy a cup of coffee with a family member as you learn more about them. During this presentation, you will share some of the easiest ways you and your team can get to know your customers and...

There is a difference between interacting with a possible customer and wanting to enjoy a cup of coffee with a family member as you learn more about them. During this presentation, you will share some of the easiest ways you and your team can get to know your customers and what you can do to help make them feel like they are a part of your family! It can be as easy as a handwritten thank you letter to customers that have repeatedly purchased something from you or as detailed as a complete CRM platform, focused on making the customer feel special! It doesn’t take much, and your competition most likely isn’t doing anything….so now is your chance to shine!
"What is a Brand" for 800!
This is an interactive session where you play a fun game similar to Jeopardy where everyone learns about Marketing, Branding and Data in a fun and engaging way! Jon breaks everyone up into teams, provide buzzers, daily double clues and prizes. This is unlike any other session you have ever...

This is an interactive session where you play a fun game similar to Jeopardy where everyone learns about Marketing, Branding and Data in a fun and engaging way! Jon breaks everyone up into teams, provide buzzers, daily double clues and prizes. This is unlike any other session you have ever attended and is meant to get the attendees up, meeting one another, having fun engaging with each other and with me and most importantly, having fun, while they learn!
Trial to Triumph: The Most Difficult Time of My Life Was Also The Most Successful
The most successful years of Jon’s career, were also the hardest years of his life. As he (and his branding team) were excelling at building one of the most well-known New Home Communities on the West Coast from the ground up, he was also dealing with a son that was...

The most successful years of Jon’s career, were also the hardest years of his life. As he (and his branding team) were excelling at building one of the most well-known New Home Communities on the West Coast from the ground up, he was also dealing with a son that was diagnosed with Ulcerative Colitis at age 4, that had his colon removed over Christmas weekend in 2017 followed by a series of several surgeries that spanned 140+ nights in the hospital over the next 2 1/2 years (2017 to 2020).
In this presentation Jon’ll share some of the biggest challenges he faced during these difficult times, along with how important it is to lead by example while also taking time for the most important things in life…Family, Friends and Following Your Passion!
Hiring
How to create world class marketing teams by finding the right people that fit the culture, both internal employees and external employees.
World Class Customer Service
Jon’s 15 years work experience with 2 global restaurant concepts was focused on creating customer experiences that were unlike anything you would find in casual dining.
Multigenerational teams
Managing a mix of generations all working toward the same goal.