Brian McBride is one of Britain’s foremost digital business leaders. He has just been appointed President of the CBI, and is also Chairman, Trainline PLC, NED Standard Life Aberdeen (Abrdn), Senior NED UK Ministry of Defence, Senior Adviser to Scottish Equity Partners, former Chair of ASOS, 2012-2018 and Former CEO... Read more
Brian McBride is one of Britain’s foremost digital business leaders. He has just been appointed President of the CBI, and is also Chairman, Trainline PLC, NED Standard Life Aberdeen (Abrdn), Senior NED UK Ministry of Defence, Senior Adviser to Scottish Equity Partners, former Chair of ASOS, 2012-2018 and Former CEO of Amazon.co.uk 2006-2011.
Prior to joining Asos and helping them grow exponentially from small startup to leading player, McBride was CEO of amazon.co.uk for five years. During his time at the online retail giant their market grew hugely. They moved from primarily focusing on books and entertainment to providing everything from groceries to sports equipment. He also oversaw innovations like the Amazon Marketplace and Amazon Prime.
Brian McBride has consistently led businesses that have revolutionised how consumers buy and what they expect from retailers. In presentations he looks at how this revolution came about, the rise of mobile and social media in consumer businesses, and how to engage with the new breed of customer. Drawing on experiences from some of the world’s best-known online retailers he considers the common themes across sectors.
By looking at the history of technology and online, from IBM mainframes to smartphones, McBride looks at the lessons from how industries have adapted (or not) to the threats and opportunities. He considers ecommerce growth, Jeff Bezos’ focus, the role of leadership and the vital part mobile and social media play. He also looks at the lessons retail disruption has for other industries.
Before Amazon, McBride’s career included stints at Xerox and IBM, Dell Computers and as UK MD of T-Mobile. He has been a Non Executive Director of Celtic Football Club, at staffing company SThree, and at Computacenter. He’s also served as a Non Executive Director on the Board of the BBC and the Advisory Board of Huawei UK, and as a member of the Government’s Digital Advisory Board, which steered the digital delivery of government and public services.
You can book Brian McBride through London Speaker Bureau by submitting the enquiry form on this page or calling our team. One of our consultants will respond promptly with Brian's current availability, speaking fees and any specific requirements for your event.
Brian McBride's speaking fees depend on the event format (in-person or virtual), the location, the length of the engagement and the level of customisation required. Please contact London Speaker Bureau for an up-to-date fee quote for Brian tailored to your event.
Brian McBride speaks on Business & Management, Customer Experience, Digital, Marketing, Organisation. Talks can be shaped around your audience, industry and strategic objectives - share your event brief with London Speaker Bureau and we will work with Brian to align the content with your delegates and goals.
London Speaker Bureau can book Brian McBride for events worldwide, subject to Brian's schedule. Please send us your event date, location and format and we will confirm availability and handle travel and logistics on your behalf.
Virtual and hybrid keynotes are now a standard part of the speaking industry. Please contact London Speaker Bureau to confirm whether Brian McBride is available to deliver a virtual session for your event and on which platform (Zoom, Microsoft Teams, a bespoke studio or your own).
Most keynote speeches run between 45 and 60 minutes, often followed by a 15-30 minute Q&A. Other formats - shorter conference slots, panel appearances or longer workshop sessions - may also be possible. Share your agenda with London Speaker Bureau and we will confirm what Brian can accommodate.
London Speaker Bureau will brief Brian McBride on your audience profile, sector and objectives so the keynote can be shaped around your event. The level of customisation possible depends on the speaker and the lead time - contact us with your brief and we will confirm what Brian can offer.
Brian McBride delivers keynotes in English. If you require simultaneous interpretation or a multilingual format, please mention this in your enquiry and London Speaker Bureau will arrange it for you.
Brian McBride's areas of expertise include Business & Management, Customer Experience, Digital, Marketing, Organisation. To get a clear sense of Brian's style, credentials and how they engage an audience, please review the biography, popular talks and any videos or testimonials shown on this page, or request a detailed speaker brief from London Speaker Bureau.
Brian McBride can be booked through London Speaker Bureau for corporate conferences, leadership events, internal team meetings, association gatherings and private client engagements where expertise in Business & Management, Customer Experience, Digital, Marketing, Organisation is relevant. Details of Brian's background and previous engagements are included in the biography above; contact us if you would like a more detailed list of past clients or case studies.
Beyond keynote speeches, many of the speakers on our roster also take part in workshops, executive masterclasses, panel discussions and fireside chats. Contact London Speaker Bureau with your preferred format and we will confirm what Brian McBride is able to offer alongside or instead of a keynote.
We generally recommend enquiring at least three to twelve months in advance to secure your preferred date with Brian McBride, particularly during peak conference seasons. Where possible we also accommodate shorter lead times - please contact London Speaker Bureau to check Brian's current availability for your dates.