Simon Anholt – Keynote Speaker

Founder the Good Country and Independent Policy Advisor

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Simon Anholt Profile Picture

Specialist Subjects

  • Making the World Work Better
  • Globalisation 2.0
  • CSR: Grand Strategy
  • Brand As If Reality Mattered
  • Competition vs. Collaboration
  • Inoculation For A Better Future
  • Nations and Cities
  • International Affairs
  • Creativity & Innovation
  • Culture
  • Politics


  • Italian


Simon Anholt’s two main TED talks are rated the third and sixth most inspiring TED talks of all time by TED viewers.

Simon Anholt has advised over 53 world leaders and their cabinets, as well as dozens of CEOs of global corporations, on how to develop and implement strategies for their enhanced economic, political and cultural engagement with other countries and global publics. Anholt also launched the Good Country movement with the first annual edition of the Good Country Index in 2014: the first ever study of what each country on earth contributes to the common good of humanity, and what it takes away, relative to its size. A Good Company Index is on its way soon. His work focuses on discovering what a place, a country, a company or an individual are for in the world and why people should feel glad that they exist, and defining the courageous and imaginative new behaviours that will drive them forwards.

As one of the world’s leading thinkers and practitioners on wide-scale human engagement over the last thirty years, Simon Anholt has created and led no less than three successful global fields that measure, understand and influence attitudes, culture and activity at the global scale. The likes of DreamWorks and Nike, Heads of State and monarchs have all been beneficiaries of his unique approach to leadership and entrepreneurship.

Simon Anholt is also the leading authority on managing national identity and reputation and is the founder and publisher of two major annual surveys polling over 20,000 people in 25 countries to monitor their perceptions of the world’s countries and cities.

Anholt has served as Vice-Chair of the UK Foreign Office’s Public Diplomacy Board and has a Master’s Degree from the University of Oxford. He has been awarded the Nobels Colloquia Prize for Economics and the Prix d’Excellence du Forum Multiculturel pour un Développement Durable (Excellence in Sustainable Development). He holds an Honorary Professorship in Political Science and is the author of six books including two best-sellers.

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