Simon Anholt – Keynote Speaker

Founder the Good Country Index, Researcher and Policy Advisor

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Simon Anholt Profile Picture

Specialist Subjects

  • Making the World Work Better
  • Globalisation 2.0
  • CSR: Grand Strategy
  • Brand As If Reality Mattered
  • Competition vs. Collaboration
  • Inoculation For A Better Future
  • Nations and Cities
  • International Affairs
  • Creativity & Innovation
  • Culture
  • Politics


  • Italian


Simon Anholt’s 2014 TED talk has over 12 million views and is the all-time most-viewed TED talk on governance and is ranked by TED viewers among the six ‘most inspiring’ TED talks of all time.

He has given ten further TEDx talks, the most recent of which has surpassed one million views. Anholt has advised over 60 world leaders and their cabinets, as well as dozens of CEOs of global corporations, on how to develop and implement strategies for their enhanced economic, political and cultural engagement with other countries and global publics.

Anholt also launched the Good Country movement with the first annual edition of the Good Country Index in 2014: the first ever study of what each country on earth contributes to the common good of humanity, and what it takes away, relative to its size. The Good City Index is currently in the works.
His work focuses on discovering what a place, a country, a company or an individual are for in the world and why people should feel glad that they exist, and defining the courageous and imaginative new behaviours that will drive them forwards. As one of the world’s leading thinkers and practitioners on wide-scale human engagement over the last thirty years, Anholt has created and led no less than three successful global fields that measure, understand and influence attitudes, culture and activity at the global scale.
The likes of DreamWorks and Nike, Heads of State and monarchs have all been beneficiaries of his unique approach to leadership and entrepreneurship.

Simon Anholt is also the leading authority on managing national identity and reputation and is the founder and publisher of two major annual surveys polling over 60,000 people in 25 countries to monitor their perceptions of the world’s countries and cities.
Anholt has served as Vice-Chair of the UK Foreign Office’s Public Diplomacy Board and has a Master’s Degree from the University of Oxford.
He has been awarded the Nobels Colloquia Prize for Economics and the Prix d’Excellence du Forum Multiculturel pour un Développement Durable (Excellence in Sustainable Development).

He holds an Honorary Professorship in Political Science and is the author of six books including two best-sellers; his latest book, The Good Country Equation, was recently described by the UN Commissioner on Human Rights as “a masterpiece”.

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