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Keynote SpeakerRichard Shotton

Author of The Choice Factory

Richard specialises in applying behavioural science to marketing. He has worked in marketing for 24 years and over that time he has advised a wide variety of clients. He is the author of two books on applied behaviour change – The Choice Factory (2018) and The Illusion of Choice (2023).... Read more

Popular Talks

  • Behavioural Science in Marketing
  • Consumer Decision-Making
  • Behavioural Biases in Advertising
  • Marketing Strategy & Brand Growth

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Biography

Richard specialises in applying behavioural science to marketing. He has worked in marketing for 24 years and over that time he has advised a wide variety of clients.

He is the author of two books on applied behaviour change – The Choice Factory (2018) and The Illusion of Choice (2023). The Choice Factory is available in 15 languages and won best sales and marketing book at the Business Book Awards in 2019. His next book, Hacking the Human Mind, comes out in September 2025.

In 2018, he founded Astroten, an agency that applies behavioural science to solve marketing problems. In 2021, he was made an honorary fellow of the IPA and an associate of the Møller Institute, Churchill College, Cambridge University. Richard co-hosts the podcast Behavioral Science for Brands, which explores principles behind some of the world’s most famous brands and campaigns, bridging the gap between academic studies and practical marketing applications.

“We love working with Rich for WARC’s events. When he presents, we know we’re guaranteed three things – 1) a fascinating set of insights, 2) evidence and examples to back up all the theory and, 3) a crowd in raptures to hear what he says next!” Head of Marketing for WARC EMEA
“The workshop was a perfect opportunity to start the conversations, go through the thinking and do practical exercises that allowed the team members to reflect on the power of behaviour in their future brand activities.” Marketing Director EMENA of Nestlé Purina
“Richard is everything you need from a conference speaker - thought-provoking, sparky and useful. Taking part in a debate at the Festival of Marketing last year, Richard delivered a case against brand purpose that was well argued, robust and sent those watching away with plenty to think about.” Editor, Marketing Week

Popular Talks by Richard Shotton

  • Behavioural Science in Marketing
  • Consumer Decision-Making
  • Behavioural Biases in Advertising
  • Marketing Strategy & Brand Growth