Tech transformation is a double-edged sword. It’s essential for success, but most attempts fail. Why? There’s a disconnect between tech giants and traditional businesses. Marcus East bridges that gap.
He’s a seasoned technologist with a unique perspective. He’s led innovation at tech titans like IBM, Apple, and Google. He’s also steered non-tech organizations like Comic Relief, National Geographic and T-Mobile through digital disruption. This experience fuels his thought leadership and drives real change.
With over 30 years across three continents, Marcus has a global view on harnessing technology for business impact. He’s passionate about sharing his expertise through his book, “Working with Dinosaurs,” and his captivating speaking engagements.
Imagine an insider’s perspective from Silicon Valley delivered with refreshing honesty. Marcus cuts through the noise of generic presentations and consultant jargon. He speaks from the trenches, having managed billion-dollar budgets and led successful (and failed) tech transformations.
Your audience will be entertained, stimulated, and challenged. Marcus delivers thought-provoking presentations and insightful Q&A sessions that will leave your event buzzing.
Marcus has been actively involved in health-tech since his role as Expert-in-Residence at the University of Oxford’s Foundry where he helped brilliant scientists to turn their ideas into business ventures – many of them driven by AI. At Google, where he part of the Office of the CTO, he worked on several pioneering AI initiatives that can provide inspiration for others looking to harness the power of AI.
In healthcare, for example, he has worked with groundbreaking innovators who are saving lives and improving quality of life through AI, and he is an advisor or investor to many AI-driven including:
– Oxford Cancer Analytics, which is pioneering early cancer detection using proteomics – achieving 96% accuracy for lung cancer from a small sample of saliva.
– Ufonia, which is innovating with autonomous clinical conversations with patients that provide doctors with greater insights – built by doctors for doctors
– ILOF, which is using photonics and AI to create optical fingerprints that are ushering in a new era of personalized medicine.
– Shiftsa, which is using AI to identify toxins in seeds radically reducing the risk of wasted crops and protecting lives in the Global South.
– Ki, the world’s first AI-driven insurance syndicate, developed by Google Cloud for Brit Insurance.
Marcus will use his experience of working with these companies and others to explore how Data & AI will have an impact in your specific industry, and how it will potentially shape its future.
Marcus has been heavily involved in tech-drive innovation since the late 1990s when his role at IBM exposed him to pioneering techniques and technologies in IBM e-business Solutions Unit which blazed the trail for digital innovation with renowned projects for Charles Schwab, the 1996 Atlanta Olympics and Wimbledon.
Since then, Marcus has navigated well-known organizations through the challenging waters of tech transformation; he was Chief Digital Officer (CDO) at Marks and Spencer, EVP & Chief Technology Officer (CTO) at National Geographic and EVP & Chief Digital Officer at T-Mobile USA.
When talking about Tech Disruption, Marcus goes beyond the typical soundbites to provide an operator’s perspective with practical advice on how to successfully deliver digital and tech transformation – and the pitfalls to avoid.
Over the last 30 years, IT (Information Technology) has become an increasingly important factor in most organizations’ operations, with IT systems being at the heart of the business in all industries from retail to finance, to manufacturing.
However, the pace at which technology has changed has left many organizations behind, saddling them with legacy technology that is slow, expensive and fails to deliver the functionality needed for the digital age.
Many companies have data centers that cost billions of dollars and consume huge amounts of resources, while nimbler competitors and new entrants have embraced the power of the Cloud giving them significant advantages over legacy companies.
Marcus talks about the dangers of leaving legacy technology unchecked, and offers practical advice and compelling examples that explain how to escape this trap.
AI is the current buzzword, and there is no doubt that it will radically change organizations and our lives, but what’s next?
What future technological advances should CEOs and their leadership teams be exploring and preparing for to stay one step ahead of the competition?
Marcus uses his experience in the Office of the CTO at Google to share insights on the next wave of technology including Robotics, Quantum Computing and Biohacking.
This thought-provoking talk will have the audience wondering about the future and thinking about ways in which their strategy and organization may have to adapt to thrive in the next wave of tech transformation.
Show More
Contact us to get Marcus East's fees and availability for your next event
One of our consultants will get back to you soon