Huib van Bockel is the founder and CEO of TENZING, a natural energy brand redefining the future of the category. After nearly a decade at Red Bull, where he served as Head of Marketing for Europe and the UK, Huib played a key role in building one of the most... Read more
Huib van Bockel is the founder and CEO of TENZING, a natural energy brand redefining the future of the category.
After nearly a decade at Red Bull, where he served as Head of Marketing for Europe and the UK, Huib played a key role in building one of the most iconic brands in the world. But it also left him questioning the foundations of the energy category itself.
In 2016, he founded TENZING to prove there was a better way forward. One built on Good Energy, not artificial shortcuts.
Today, the energy category is becoming a three-horse race. With nationwide distribution across all major UK retailers and a strategic partnership with Heineken UK, TENZING is emerging as the natural challenger alongside Red Bull and Monster.
Huib is also the author of The Social Brand and a regular speaker on building challenger brands, taking on incumbents, and shaping what the next generation of business looks like.