Guenther Steiner is one of Formula 1’s most popular and high profile Team Principals and led the Haas F1 team from its inception in 2014 until the end of 2023. He led America’s only Formula 1 team from its launch and came to public prominence as one of the stars... Read more
Guenther Steiner is one of Formula 1’s most popular and high profile Team Principals and led the Haas F1 team from its inception in 2014 until the end of 2023. He led America’s only Formula 1 team from its launch and came to public prominence as one of the stars of the award winning Netflix series Drive to Survive. He is now an expert analyst on Formula 1 for German broadcaster RTL, French channel Canal+ and Australia’s Network 10.
Born in Merano, Italy, Steiner began his professional motor sport career in rallying, initially achieving success with Mazda before joining the independent Top Run team and later the Jolly Club organisation, fielding cars including the famous Lancia Delta Integrale and Ford Escort RS Cosworth. Between 1994 and 1996 the team won consecutive Italian Rally Championship titles with Steiner in the role of Technical Manager.
A move to the Prodrive organisation in Banbury, UK, saw Steiner become team manager for its Allstar Rally Team, winning the European Championship in just its first season. This led to him being invited to join Ford’s rally team, M-Sport, where he became Director of Engineering, working with World Champions Colin McRae and Carlos Sainz.
In 2002 Ford asked Steiner to move across to its Formula 1 project, Jaguar Racing. As Managing Director he took on the task of restructuring the team and in his single season with the team it scored a podium finish in Italy with driver Eddie Irvine. After a short period working with Opel, Steiner soon returned to Formula 1 with Red Bull Racing, the Austrian energy drinks company later asking him to establish its NASCAR team in the USA.
This led Steiner to North Carolina, the beginning of a new chapter in his career which saw him not only establish Team Red Bull but also FibreWorks Composites, a high-tech carbon-composites design and manufacturing company which he continues to own.
Using his past experience of building successful race and rally teams from scratch, Steiner developed a business plan to create an American Formula 1 team, successfully attracting the backing of entrepreneur Gene Haas.
The Haas F1 Team made its debut in 2016, finishing its inaugural season eighth in the constructor standings with 29 points, the most of any new team in this millennium. Since then Haas has become firmly established as one of F1’s leading independent teams and in 2018 finished fifth in the World Championship. In 2022 Steiner’s team scored its first ever Formula 1 pole position in the hands of Danish driver Kevin Magnussen.
Meanwhile he has become both a media and fan favourite, thanks to his straight-talking style and the keen sense of humour which became evident through the Drive To Survive series. His 2023 book Survive to Drive became an instant hit and topped The Sunday Times bestseller list while in 2024 his second book, Unfiltered – My Incredible Decade in Formula 1, was well received by fans worldwide. Fluent in English, German and Italian speaker, Steiner is one of the most recognised and sought-after figures in Formula 1.
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You can book Guenther Steiner through London Speaker Bureau by submitting the enquiry form on this page or calling our team. One of our consultants will respond promptly with Guenther's current availability, speaking fees and any specific requirements for your event.
Guenther Steiner's speaking fees depend on the event format (in-person or virtual), the location, the length of the engagement and the level of customisation required. Please contact London Speaker Bureau for an up-to-date fee quote for Guenther tailored to your event.
Guenther Steiner speaks on Business & Management, Leadership, Leadership & Motivation, Motivation, Performance. Talks can be shaped around your audience, industry and strategic objectives - share your event brief with London Speaker Bureau and we will work with Guenther to align the content with your delegates and goals.
London Speaker Bureau can book Guenther Steiner for events worldwide, subject to Guenther's schedule. Please send us your event date, location and format and we will confirm availability and handle travel and logistics on your behalf.
Virtual and hybrid keynotes are now a standard part of the speaking industry. Please contact London Speaker Bureau to confirm whether Guenther Steiner is available to deliver a virtual session for your event and on which platform (Zoom, Microsoft Teams, a bespoke studio or your own).
Most keynote speeches run between 45 and 60 minutes, often followed by a 15-30 minute Q&A. Other formats - shorter conference slots, panel appearances or longer workshop sessions - may also be possible. Share your agenda with London Speaker Bureau and we will confirm what Guenther can accommodate.
London Speaker Bureau will brief Guenther Steiner on your audience profile, sector and objectives so the keynote can be shaped around your event. The level of customisation possible depends on the speaker and the lead time - contact us with your brief and we will confirm what Guenther can offer.
Guenther Steiner delivers keynotes in English, German. This profile may not list every language available; ask London Speaker Bureau to confirm. If you require simultaneous interpretation or a multilingual format, please mention this in your enquiry and London Speaker Bureau will arrange it for you.
Guenther Steiner's areas of expertise include Business & Management, Leadership, Leadership & Motivation, Motivation, Performance. To get a clear sense of Guenther's style, credentials and how they engage an audience, please review the biography, popular talks and any videos or testimonials shown on this page, or request a detailed speaker brief from London Speaker Bureau.
Guenther Steiner can be booked through London Speaker Bureau for corporate conferences, leadership events, internal team meetings, association gatherings and private client engagements where expertise in Business & Management, Leadership, Leadership & Motivation, Motivation, Performance is relevant. Details of Guenther's background and previous engagements are included in the biography above; contact us if you would like a more detailed list of past clients or case studies.
Beyond keynote speeches, many of the speakers on our roster also take part in workshops, executive masterclasses, panel discussions and fireside chats. Contact London Speaker Bureau with your preferred format and we will confirm what Guenther Steiner is able to offer alongside or instead of a keynote.
We generally recommend enquiring at least three to twelve months in advance to secure your preferred date with Guenther Steiner, particularly during peak conference seasons. Where possible we also accommodate shorter lead times - please contact London Speaker Bureau to check Guenther's current availability for your dates.
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Guenther Steiner