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Keynote SpeakerGiuseppe Stigliano

3x CEO, Marketing Professor, Senior Advisor, Keynote Speaker

A recognized thought leader and sought-after advisor and keynote speaker on Marketing, Management, Leadership, Business Transformation, and Corporate Innovation. Giuseppe is an entrepreneur and manager with over two decades of international marketing and communication experience. He has served three times as CEO at international agencies, including leading a WPP EMEA... Read more

Topics

Popular Talks

The Future of Retail
The Business Implications of AI
Post-Digital Leadership
Consultative Selling
Leading Transformational Change

More talks

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Biography

A recognized thought leader and sought-after advisor and keynote speaker on Marketing, Management, Leadership, Business Transformation, and Corporate Innovation.

Giuseppe is an entrepreneur and manager with over two decades of international marketing and communication experience. He has served three times as CEO at international agencies, including leading a WPP EMEA team dedicated to FCA, J. Walter Thompson, and Spring Studios, partnering with more than 300 companies globally.

With a Ph.D. in Marketing and Economics, Giuseppe has co-authored three business books with Philip Kotler: ‘Retail 4.0’, ‘Onlife Fashion’, and the most recent ‘Redefining Retail’. His books have been translated into eight languages, reaching a total readership of over 100,000 people worldwide.

As a keynote speaker, he has been invited to give talks in more than 30 countries to both B2B and B2C audiences across various industries.

As an advisor and board member, he leverages his international cross-industry experience to help business leaders assess the status of their organizations against market benchmarks and develop actionable marketing & sales strategies that exceed customer expectations and maximize ROI.

Giuseppe is also an active angel investor and an Adjunct Professor of Marketing at prestigious international universities and business schools. His TEDx talk, ‘How To Become a Marketing Superhero,’ has garnered over 1 million views worldwide.

A member of the Advisory Council of HBR, a regular contributor to Forbes and a LinkedIn Top Voice, Giuseppe was recognised by Thinkers50 in 2024 as one of the most inspiring global leaders whose ideas are set to make a significant impact on management thinking.

“I have had the pleasure of collaborating with Giuseppe Stigliano on multiple occasions. Giuseppe consistently demonstrates a deep understanding of marketing, leadership, and business transformation. His insights are not only profound but also actionable, providing clear value to our strategic discussions. I highly recommend Giuseppe to any organization looking for an impactful advisor.“ Vasiliki Petrou, Group CEO of Unilever Prestige

“I had the pleasure of engaging with Giuseppe Stigliano as a business advisor. He demonstrated remarkable expertise and added significant value. His insightful perspectives on the future of the FMCG world provided original views that fostered a constructive debate within my team. I highly recommend Giuseppe to any executive seeking a knowledgeable advisor.” Nikos Koumettis, President Coca-Cola Europe

“Giuseppe’s deep knowledge of digital and retail practices made him my mentor in any customer-centric digital transformation initiatives. I highly recommend him to support any company to embrace the future of digital retailing.” Andrea Baldo, CEO, Mulberry

“We decided to involve Giuseppe to challenge our company’s culture. In his speech on business innovation and digital transformation, he successfully engaged the audience. I received enthusiastic feedback from both employees and dealers.“

“Mr Stigliano is one of the most up-to-date professionals I know, combining his extensive knowledge and focus with engaging oratory skills. Once he starts speaking, phones are only used to film what he says, and everyone (including other speakers) remains focused until his talk ends.“

“Giuseppe gave a speech on Digital Transformation at our Steering Committee meeting, and it was extremely appreciated by the Partners’ Senior Leaders. His insights were truly inspirational and sparked serious discussion among all the attendees. Giuseppe is definitely one of the most engaging keynote speakers I’ve ever met.“

“Giuseppe’s speech at our yearly plenary session was absolutely inspiring. Tasked with exploring customer trends, he delivered insights rooted in his extensive experience and unique perspective. Notable for his enthusiasm, irony, and passion, he truly engaged the entire audience.“

Popular Talks by Giuseppe Stigliano

The Future of Retail
The retail landscape is undergoing a transformative shift, driven by technological advancements and evolving consumer expectations. As we move into this new era, companies must develop a more sophisticated approach to integrating these innovations, focusing not just on the technology itself, but on creating meaningful and seamless customer experiences. This...

The retail landscape is undergoing a transformative shift, driven by technological advancements and evolving consumer expectations. As we move into this new era, companies must develop a more sophisticated approach to integrating these innovations, focusing not just on the technology itself, but on creating meaningful and seamless customer experiences. This transformation is redefining traditional operating models and business strategies.

Key Components:
– Explore the shift from the urgency to digitize to understanding the specific digital transformations that individual companies can absorb and implement effectively.
– Analyze the evolving concept of the customer journey that now spans physical, digital, and virtual realms and understand how to create seamless and integrated experiences across these three dimensions.
– Delve into the importance of optichannel, a strategy that optimally combines multiple sales and communication channels to meet customer needs in a fragmented world.
The Business Implications of AI
Artificial Intelligence (AI) is revolutionising the business landscape, driving efficiency, innovation, and the creation of new business models. In this new phase, companies must navigate the complexities of AI integration to remain competitive and relevant. This masterclass will explore the profound business implications of AI, from operational enhancements to strategic...

Artificial Intelligence (AI) is revolutionising the business landscape, driving efficiency, innovation, and the creation of new business models. In this new phase, companies must navigate the complexities of AI integration to remain competitive and relevant. This masterclass will explore the profound business implications of AI, from operational enhancements to strategic transformations, as well as its impact on marketing, sales, and brand loyalty. Participants will gain insights into how businesses can harness AI’s potential to thrive in the modern market.

Key Components:
– Examine how AI is reshaping business processes, from automating routine tasks to enhancing decision-making capabilities.
– Discuss the strategic shifts required for effective AI integration across various business functions.
– Explore the role of AI in personalising customer interactions and improving service delivery.
– Delve into the ethical considerations and governance frameworks necessary for responsible AI deployment.
– Learn how to leverage AI to gain a competitive edge in a rapidly evolving market landscape.
Post-Digital Leadership
The term “Post-digital” refers to the beginning of a maturity phase in the so-called digital era, where people, institutions, and companies develop a more mature relationship with what was previously seen as a disruptive technological revolution. In the post- digital age, we take that disruption for granted and focus on...

The term “Post-digital” refers to the beginning of a maturity phase in the so-called digital era, where people, institutions, and companies develop a more mature relationship with what was previously seen as a disruptive technological revolution. In the post- digital age, we take that disruption for granted and focus on creating a new reality. This phase has widened the gap between old and new leadership models. Leaders at both emerging and established companies must navigate different customer expectations, consumer behavior, experiential benchmarks, and a competitive landscape.

Key Components:
– Understanding Organisations: Explore how different organisational structures adapt to the post-digital landscape.
– Different Leaders for Different Companies and Stages: Identify the types of leadership required for companies at various stages of their lifecycle.
– What Makes a Leader: Delve into the essential qualities and skills that define effective leadership in the post-digital era.
– The ‘Right’ Leadership: Discuss strategies for cultivating the appropriate leadership style to meet contemporary challenges.
Consultative Selling
As Jeffrey Gitomer famously said, “People don’t like to be sold — but they love to buy.” The “Consultative Sales Masterclass” focuses on evolving sales techniques in a rapidly changing marketplace. This session explores how professionals can adopt a consultative, customer-centric approach, transforming from ‘sellers’ into trusted ‘advisors’. Participants will...

As Jeffrey Gitomer famously said, “People don’t like to be sold — but they love to buy.” The “Consultative Sales Masterclass” focuses on evolving sales techniques in a rapidly changing marketplace. This session explores how professionals can adopt a consultative, customer-centric approach, transforming from ‘sellers’ into trusted ‘advisors’. Participants will learn to align the needs and challenges of clients with the solutions offered by their organizations, fostering long-term relationships and driving mutual growth. This approach goes beyond selling products or services, emphasizing the creation of genuine shared value for clients through deep understanding and partnership.

Key Components:
– Understanding the Consultative Sales approach: delve into the core principles that shift focus from selling products to solving client problems.
– Building Trust and Credibility: learn techniques for establishing and maintaining trust, ensuring credibility in all client interactions.
– Tailoring Solutions: develop skills in customizing solutions based on deep client insights, addressing unique challenges and goals.
– Leveraging Data: use data analytics to inform sales strategies, enhance client engagement, and provide value-driven insights.
– Managing Complex Sales Cycles: explore methods to effectively navigate longer sales processes, including stakeholder management and maintaining engagement.
Leading Transformational Change
Effective leadership in transformational change has become a critical skill for business leaders. The challenge is not just in implementing change but in leading it in a way that inspires confidence, overcomes resistance, and creates a sense of shared purpose across the organization. While change is often situational and reactive,...

Effective leadership in transformational change has become a critical skill for business leaders. The challenge is not just in implementing change but in leading it in a way that inspires confidence, overcomes resistance, and creates a sense of shared purpose across the organization. While change is often situational and reactive, true transformation is cultural—it involves a deeper shift in mindset rather than just a change in skillset. To leave a lasting impact, leaders must aim for transformation that permeates the organization’s culture and values, fostering adaptability and resilience at every level. This masterclass will provide a comprehensive framework for leaders and managers to understand the dynamics of transformational change, emphasizing the need to balance structured planning with the flexibility to adapt to unforeseen circumstances.

Key Components:
– Understand the critical elements of a transformative vision that resonates with all stakeholders.
– Learn strategies to communicate the vision effectively, addressing concerns and anxieties, and turning resistance into support.
– Discuss real-world examples of businesses that successfully navigated transformational change by blending strategic planning with agility.
– Learn how to cultivate an organizational culture that embraces change, values innovation, and is resilient in the face of challenges.
– Identify common barriers to transformational change, from silos to cultural resistance, and develop strategies to overcome them.
Scaling Your Business
Scaling a business is a complex and demanding process that requires a fundamental shift in leadership style and approach. This masterclass will explore the critical leadership adjustments needed to successfully scale an organization. Participants will examine the unique challenges that arise during rapid expansion—such as decision-making bottlenecks, communication breakdowns, and...

Scaling a business is a complex and demanding process that requires a fundamental shift in leadership style and approach. This masterclass will explore the critical leadership adjustments needed to successfully scale an organization. Participants will examine the unique challenges that arise during rapid expansion—such as decision-making bottlenecks, communication breakdowns, and the ‘success trap’ where past achievements can hinder future innovation. The session will also delve into strategies for cultivating a robust leadership pipeline and fostering an environment that empowers individuals at all levels to contribute effectively to the organization’s ongoing success.

Key Components:
– Learn to adapt leadership styles to suit different phases of growth, ensuring alignment with evolving organizational needs.
– Explore how to transition from hands-on management to strategic oversight, fostering a culture of trust and delegation.
– Recognize key challenges like decision-making bottlenecks, communication failures, and stagnation from the ‘success trap,’ and learn strategies to streamline processes and improve cross-functional communication.
– Understand the role of leadership in fostering an environment where team members feel empowered to make decisions and contribute to the company’s strategic goals.
– Learn how to maintain the agility and entrepreneurial spirit of a startup even as the organization scales.