A recognized thought leader and sought-after advisor and keynote speaker on Marketing, Management, Leadership, Business Transformation, and Corporate Innovation. Giuseppe is an entrepreneur and manager with over two decades of international marketing and communication experience. He has served three times as CEO at international agencies, including leading a WPP EMEA... Read more
A recognized thought leader and sought-after advisor and keynote speaker on Marketing, Management, Leadership, Business Transformation, and Corporate Innovation.
Giuseppe is an entrepreneur and manager with over two decades of international marketing and communication experience. He has served three times as CEO at international agencies, including leading a WPP EMEA team dedicated to FCA, J. Walter Thompson, and Spring Studios, partnering with more than 300 companies globally.
With a Ph.D. in Marketing and Economics, Giuseppe has co-authored three business books with Philip Kotler: ‘Retail 4.0’, ‘Onlife Fashion’, and the most recent ‘Redefining Retail’. His books have been translated into eight languages, reaching a total readership of over 100,000 people worldwide.
As a keynote speaker, he has been invited to give talks in more than 30 countries to both B2B and B2C audiences across various industries.
As an advisor and board member, he leverages his international cross-industry experience to help business leaders assess the status of their organizations against market benchmarks and develop actionable marketing & sales strategies that exceed customer expectations and maximize ROI.
Giuseppe is also an active angel investor and an Adjunct Professor of Marketing at prestigious international universities and business schools. His TEDx talk, ‘How To Become a Marketing Superhero,’ has garnered over 1 million views worldwide.
A member of the Advisory Council of HBR, a regular contributor to Forbes and a LinkedIn Top Voice, Giuseppe was recognised by Thinkers50 in 2024 as one of the most inspiring global leaders whose ideas are set to make a significant impact on management thinking.
The retail landscape is undergoing a transformative shift, driven by technological advancements and evolving consumer expectations. As we move into this new era, companies must develop a more sophisticated approach to integrating these innovations, focusing not just on the technology itself, but on creating meaningful and seamless customer experiences. This...
Artificial Intelligence (AI) is revolutionising the business landscape, driving efficiency, innovation, and the creation of new business models. In this new phase, companies must navigate the complexities of AI integration to remain competitive and relevant. This masterclass will explore the profound business implications of AI, from operational enhancements to strategic...
The term “Post-digital” refers to the beginning of a maturity phase in the so-called digital era, where people, institutions, and companies develop a more mature relationship with what was previously seen as a disruptive technological revolution. In the post- digital age, we take that disruption for granted and focus on...
As Jeffrey Gitomer famously said, “People don’t like to be sold — but they love to buy.” The “Consultative Sales Masterclass” focuses on evolving sales techniques in a rapidly changing marketplace. This session explores how professionals can adopt a consultative, customer-centric approach, transforming from ‘sellers’ into trusted ‘advisors’. Participants will...
Effective leadership in transformational change has become a critical skill for business leaders. The challenge is not just in implementing change but in leading it in a way that inspires confidence, overcomes resistance, and creates a sense of shared purpose across the organization. While change is often situational and reactive,...
Scaling a business is a complex and demanding process that requires a fundamental shift in leadership style and approach. This masterclass will explore the critical leadership adjustments needed to successfully scale an organization. Participants will examine the unique challenges that arise during rapid expansion—such as decision-making bottlenecks, communication breakdowns, and...