Denise Lee Yohn – Keynote Speaker

Brand Leadership Expert, Business Keynote Speaker, Bestselling Author

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Specialist Subjects

  • Brand Leadership: How to Build a Rock Star Brand
  • The FUSION Formula: Brand + Culture = Results
  • Ignite Experience: Fuse CX and EX to Drive Your Growth
  • Extraordinary Experiences: How to Win Customers’ Hearts and Dollars
  • What Great Salespeople Do
  • Mentorship
  • Reverse Mentoring


  • English


Denise Lee Yohn delivers fresh ideas and clear-cut tools to build a breakthrough brand. She inspires and teaches business leaders to realize the full potential of their organizations.

Blending a unique perspective, over twenty-five years of experience with world-class brands including Sony and Frito-Lay, and a talent for energizing audiences, Denise Lee Yohn is a leading authority on building great brands and exceptional organizations. As author of the bestselling book What Great Brands Do and the new book FUSION, she cracks the code on how to achieve brand leadership.

Through her expertise and personal approach, Denise has become an in-demand keynote speaker inspiring business leaders around the world to build great brands and exceptional organizations. Her keynote presentations have captivated international audiences at conferences including TEDx, the Consumer Electronics Show, The Art of Marketing, the National Restaurant Show, and Sustainable Brands, among others, and at corporate events for Facebook, Lexus, NFL, and more.

Denise Lee Yohn enjoys challenging readers to think differently about brand leadership. With that goal in mind, she has written several books including the bestseller What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies.

Denise Lee Yohn is a regular contributor to the Harvard Business Review and Forbes and has been a sought-after writer for publications including Fast Company, Entrepreneur, Knowledge@Wharton, ChangeThis, Seeking Alpha, QSR Magazine, among others. News media including CNBC, The Wall Street Journal, and The New York Times call on Denise when they want an expert point-of-view on hot business issues.

Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. Denise Lee Yohn served as lead strategist at advertising agencies for Burger King, Land Rover, and Unilever and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.’s first ever brand office, where she garnered major corporate awards as the vice president/general manager of brand and strategy. She has served clients as an independent consulting partner since 2004.

For her work with some of the world’s greatest organizations, Denise has won awards from the American Marketing Association (EFFIE). HOW Magazine’s Interactive Design competition, the Financial Communications Society, Sony Corporation, and Sony Electronics Inc.

When she’s not writing or speaking on brand leadership, Denise serves as the Founder/Director of Faith & Work Journey. She is also a board member of Cameron House. She has served as an advisory board member of the Millennium Alliance and World Brand Congress, a judge for the Association of Management Consulting Firms Awards, a finalist selection committee member for CONNECT’s Most Innovative New Product Awards, and the brand director for TEDxSanDiego

Outside of her professional roles, Denise counts hiking to Everest Base Camp, dancing with a professional ballet company, and flying a helicopter as some of her greatest life experiences.

Popular Talks by Denise Lee Yohn

Brand Leadership: How to Build a Rock Star Brand

You know how great brands dominate their fields. You experience it every time you pay a premium for a certain type of jeans, or see a line of people camping out to catch the newest smart phone release. Denise shows you how to achieve rock star brand status. Drawing from case studies, analyses, and interviews with executives from the world’s leading brands, she shows you what great brands do and how to achieve the kind of brand leadership that everyone — from customers to employees to investors — wants a piece of.

The FUSION Formula: Brand + Culture = Results

Forget everything you think you know about workplace culture! You don’t need perks and parties. You need engaged employees who produce the right results and help you build a great brand. Denise shows you how to infuse your culture with your core brand values and align your people with your unique brand identity, so you produce a healthy organization and a valuable brand.

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