Keynote SpeakerDamian Hughes

Damian Hughes is a bestselling author who combines his practical and academic background within sport, organisational development, and change psychology to help organisations and teams create a high-performing culture.

He is the author of eight best-selling business books, including Liquid Thinking, Liquid Leadership, How to Change Absolutely Anything, How to Think Like Sir Alex Ferguson, and The Five STEPS to a Winning Mindset.

His latest books, High Performance: Lessons from the Best on Becoming Your Best and How to Change Your Life, have both been number one Sunday Times best sellers. His work has been translated into twelve languages.

He has also been nominated for the 2007 William Hill Sports Book of the Year Award for Peerless, his biography of boxing great Sugar Ray Robinson. He co-authored a critically acclaimed biography of boxing legend Thomas Hearns, and in 2013, his book Marvelous Marvin Hagler became the UK’s best-selling sports biography.

He was appointed as a Visiting Professor of Organisational Behaviour and Change for Manchester Metropolitan University in September 2010. He is the co-host of The High Performance Podcast, an acclaimed series of interviews with elite performers from business, sport, and the arts, exploring the psychology behind sustained high performance. The podcast has over 250 million downloads.

He has served as a member of the coaching team for England Rugby League, England Roses, Scotland Rugby Union, and a wide range of international and national sporting teams.

He is also the founder of The School Coat Charity, a charity that addresses the challenges of children living in poverty by providing coats for those most in need.