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Keynote SpeakerAshley Dudarenok

China digital and marketing expert, serial entrepreneur, keynote speaker and author

Ashley Dudarenok is a naturalised Chinese serial entrepreneur, award-winning digital expert, and author, recognized as a “Guru on digital marketing and fast-evolving trends in China” by Thinkers50. As the founder of ChoZan, a China Digital transformation Consultancy, and Alarice, a digital marketing agency, Ashley possesses both deep theoretical knowledge of... Read more

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Popular Talks

Transformative Tech in Action: Leveraging AI, XR, and OMO for Marketing & Retail
Consumer Evolution: Navigating Trends and Customer-Centric Strategies
New Retail Landscape: Navigating the Future of Social Commerce
Disruptive innovation in China
Chinese tech ecosystems

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Biography

Her expertise has garnered the endorsement of China’s tech giants, such as Alibaba, Jingdong, ByteDance, Tencent, Pinduoduo, Meituan and more. Ashley and her team help Fortune 500 brands and global tech firms shorten their learning curves by leveraging lessons from China’s digital transformation through learning expeditions consultation project.

Ashley Dudarenok is the author of 11 books on digital China. She has over 500,000 professionals follow her social media channels such as Linkedin and YouTube for daily China business insights.

“A great insight into digital in China. The whole session was very insightful! We’ll start exploring the mentioned apps and applications as soon as we are back. Ashley is very knowledgeable and action driven!” Clarins

“Ashley is definitely the expert when it comes to China social media and the whole digital environment in China. The workshop she taught was very informative, up-to-date and interactive. I've been in China for 2.5 years and still learned tons from Ashley. Definitely a must go for those who are interested to onboard themselves with the skyrocket pace of China digital/ social media development and to learn in-depth perspectives " Joy Liu, LVMH

“Ashley was really engaging and helped condense all the China digital marketing trends into a digestible format and easily putting these learnings into our business strategy." Eunice Chin, Shiseido

“Ashley is living the Disney brand! Thanks for the amazingly insightful, high-energy and entertaining strategy workshops! " John Sinke, Hong Kong Disneyland

"Great insights, case studies and very practical examples. Very enjoyable and productive.” Bernard Cheng, The Brown–Forman Corporation

“Great masterclass, loaded with highly relevant examples and brilliantly delivered. A must for anybody that wants to market in mainland China.” Erwan Thomassain, Genesys

Popular Talks by Ashley Dudarenok

Transformative Tech in Action: Leveraging AI, XR, and OMO for Marketing & Retail
Unlocking the potential of AI, XR, and OMO technologies to enhance customer value in marketing and retail. In today’s rapidly evolving technological landscape, keeping up with innovative advancements is crucial for business success. This theme invites you to explore emerging technologies and their varied applications, driving transformation across industries....

Unlocking the potential of AI, XR, and OMO technologies to enhance customer value in marketing and retail. In today’s rapidly evolving technological landscape, keeping up with innovative advancements is crucial for business success.

This theme invites you to explore emerging technologies and their varied applications, driving transformation across industries. You will discover inspiring examples of generative AI implementation, XR gamification strategies, OMO data collection best practices, and other technologies that are reshaping the global customer experience.
Consumer Evolution: Navigating Trends and Customer-Centric Strategies
Gain insights into the evolving landscape of consumer behavior and learn how to create seamless customer journeys from the initial point of discovery to repeat purchases. This theme offers an in-depth analysis of consumer trends and customer-centric strategies both in China and globally. You will explore the recovery and...

Gain insights into the evolving landscape of consumer behavior and learn how to create seamless customer journeys from the initial point of discovery to repeat purchases. This theme offers an in-depth analysis of consumer trends and customer-centric strategies both in China and globally.

You will explore the recovery and transformation among key consumer demographics, focusing on behavioral shifts and their business implications. Discover how Gen Z is influencing global consumption trends, understand the critical needs of Gen Y, and devise strategies to engage the silver-haired generation while capitalizing on the opportunities presented by aging demographics.
New Retail Landscape: Navigating the Future of Social Commerce
This theme focuses on reshaping the retail landscape and preparing for emerging trends. You’ll gain insights into the evolving retail environment and the technologies and strategies that are defining its future. Key topics include digital transformation, experiential retail, and omnichannel approaches. Through insightful case studies, industry examples, and expert...

This theme focuses on reshaping the retail landscape and preparing for emerging trends. You’ll gain insights into the evolving retail environment and the technologies and strategies that are defining its future.

Key topics include digital transformation, experiential retail, and omnichannel approaches. Through insightful case studies, industry examples, and expert analysis, you will explore the future of marketing and sales, gaining actionable insights to enhance your operations, customer experiences, and sales strategies in this dynamic environment.
Disruptive innovation in China
From AI, XR, robotics, IoT, retail tech, and more (Shein, DeepSeek, BYD, Temu, Unitree, etc)
Chinese tech ecosystems
How Alibaba, Tencent, Meituan, ByteDance are spearheading business transformation and the lessons we can draw from them.
Smart cities and Digitalization
The role of Chinese tech giants in the development of smart cities and village digitization, and what we can learn from their initiatives.
The Future of Retail
Exploring new ecosystems, virtual influencers, and seamless online-to-offline journeys.
Influence of China's Tech Giants
Understanding how companies like Alibaba, JD, PDD, ByteDance, and TEMU are shaping global commerce.
Reimagining Marketing
Adapting marketing and sales strategies in the age of AI, XR, and omnichannel experiences.
Modern Chinese Consumers
How China’s Gen Z Will Redefine Global Innovation and Transform Your Business
Seamless Consumer Journeys
The Power of Social+ Strategies and Loyalty-Driven CRM
The Future of Luxury in China
Tapping Into 2025’s Most Lucrative Opportunities
Mastering Livestreaming & Social Commerce
Lessons from China’s Digital Pioneers
Insights from China’s Leading Social Media Platforms
Cracking the Code of China’s Cutting-Edge Social Media and Social Commerce Ecosystems
The Next E-Commerce
What Global Brands Can Learn From China’s Retail Revolution
AI-Driven Innovation
The Future of Retail
Customer-Centric Innovation
The Rise of Gen Z, Millennials, and Gen Alpha
Chinese Consumers
E-Commerce