Alan O'Neill – Keynote Speaker

The Change Agent

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Specialist Subjects

  • The 7-Steps to Profit
  • Change Management
  • High-performance culture
  • Customer Experience
  • Retail Strategy


  • English


Learn the secret of Selfridges’ success from the man whose 7-Steps to Profit programme stimulated growth for the department store from £45 million to £200 million in a few short years. Now Selfridges has received multiple awards as the ‘Best Department Store in the World’, and Alan’s 7-Steps to Profit has transformed the fortunes of other iconic brands such as Toyota, Getty Images, Harrods, het United Nations, Dubai Duty Free, Primark, Intel and Moet Chandon.

Alan O’Neill can talk your team through his structured path to profit increase, tailoring his insight to the needs of your business. Wherever you are on your journey, Alan’s no-nonsense expertise, infectious enthusiasm and sheer depth of experience can reignite your company’s passion for growth.

Known for his relentless focus on putting people first, Alan truly understands the direct link between a thriving company culture and improved commercial results. Alan can help your team to identify your unique culture as a company and use this to give you maximum competitive advantage.

A seasoned expert in managing organisational change, Alan can help your team to navigate any stormy waters and overcome resistance. His tried-and-tested formula will help you transform customer service into the meaningful experience your customers crave.

Practical, empathic and very commercial, Alan’s refreshing and passionate style will inspire and challenge your organisation to grow, using real-life business models and memorable success stories.

Alan O’Neill brings 30 years of wide industry experience, from retail to manufacturing and distribution, FMCG to financial services, hospitality to professional services, motor to travel and tourism and more. His work history spans blue-chips and PLCs, SMEs and family businesses across Europe and the Middle East.

Popular Talks by Alan O'Neill

The 7-Steps to Profit

What is it that has made famous global organisations such powerful and successful organisations in their respective fields? What are their secrets to success?

They all have one thing in common and it’s not that difficult! They all follow a very structured path to excellence that Alan describes as The 7-Steps to Profit. Alan’s 7-steps to Profit is adapted from the secrets of the global giants and has already helped countless businesses around the world. Wherever you are in your journey, Alan can inspire your team with great and practical ideas, taken from The 7-Steps to Profit.

Change Management

Build a highly engaged & productive team. If you get your culture right, you can take on the world. But while others can copy your strategy – no one can copy your culture so it’s vital that you exploit that competitive edge. Against the backdrop of a new employer / employee relationship since the pandemic, Alan will share what it will take to achieve a high-performance culture for your organisation.

Alan can ask hard questions about your culture, your values and the engagement of your own people – and encourage you to take a fresh look at your own organisation culture.

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