Will  Buxton Profile Picture

Keynote SpeakerWill Buxton

Prominent motorsport broadcaster, pundit, journalist, and a New York Times best-selling author

Will Buxton is a prominent motorsport broadcaster, pundit, journalist, and New York Times best-selling author who has established himself as a leading voice in Formula 1 and IndyCar, gaining global recognition through Netflix’s groundbreaking docuseries Drive to Survive. Having now completed his first year as lead commentator for the IndyCar... Read more

Biography

Will Buxton is a prominent motorsport broadcaster, pundit, journalist, and New York Times best-selling author who has established himself as a leading voice in Formula 1 and IndyCar, gaining global recognition through Netflix’s groundbreaking docuseries Drive to Survive.

Having now completed his first year as lead commentator for the IndyCar Series on FOX, Will continues to expand his influence across the motorsport world. He featured as himself in the 2025 Hollydwood blockbuster F1: The Movie – the highest-grossing sports film of all time – starring Brad Pitt, Damson Idris, Javier Bardem and Kerry Condon. Released by Warner Bros. and Apple, the film will begin streaming on Apple TV+ this December.

Will is widely recognised for his insightful commentary, in-depth interviews, and ability to bring the human side of racing to life. As one of the key contributors in Formula 1: Drive to Survive, his candid analysis and vibrant energy have helped bring the sport to millions of new fans worldwide.

Beyond his on-screen work, Will is an accomplished author, with his newest offering ‘Grand Prix; An Illustrated History of Formula 1’ cementing his status as a New York Times bestseller. In 2019 he released the critically acclaimed ‘My Greatest Defeat’, a book that delves into the untold struggles and personal challenges faced by some of the biggest names in motorsport. Featuring interviews with legendary drivers, the book offers a rare glimpse into the resilience and determination required to succeed in one of the most demanding sports on the planet.

Popular Talks by Will Buxton

  • Storytelling That Connects: Lessons from the Paddock

    Will’s strength as a broadcaster and writer lies in his ability to humanise a high-tech, high-stakes sport. This talk explores how authentic storytelling builds trust, inspires loyalty, and cuts through noise – whether in media, leadership, branding, or internal culture.

  • Moving Through Change: Reinvention at Any Stage

    Will shares his personal journey of career transformation – from print journalism and PR to becoming a leading broadcast voice in Formula 1. Having taken bold professional leaps, including a major career shift in his 40s to the IndyCar paddock (and Hollywood silver screen), he offers an honest, relatable perspective…
  • Inside High Performance: What Formula 1 Can Teach Us About Excellence

    From the pit wall to the podium, Will has spent over two decades embedded in the high-stakes world of motorsport. In this talk, he explores the mindset, discipline, and culture that drive elite performance in Formula 1 and how those same principles can be applied in business, leadership, and beyond.

  • AI, Innovation, and the Future of Motorsport

    Formula 1 has always been a testbed for innovation and, today, artificial intelligence is accelerating change faster than ever before. From performance modelling and race strategy to logistics and fan engagement, AI is redefining how teams operate in the cost-cap era, where efficiency is everything. Drawing on exclusive insights from…
  • The Power of Teamwork: Lessons from the Fastest Sport on Earth

    Behind every F1 victory is a team of hundreds working in complete harmony under extraordinary pressure. Drawing from real-world experiences in the paddock, Will reveals how trust, communication, and shared goals power some of the most effective teams in global sport and how those lessons translate to any high-functioning workplace.

  • My Greatest Defeat: What Failure Taught Motorsport’s Legends and What It Can Teach Us

    Based on Will Buxton’s acclaimed book, this talk explores the untold stories of the darkest moments in the careers of world-class drivers. With insight and empathy, Will reveals what icons like Mario Andretti, Damon Hill, and Alain Prost learned from defeat and how those same lessons in vulnerability, perspective and…
  • Finding Your Authentic Story: Beyond Drive to Survive

    As one of the key voices in Netflix’s Formula 1: Drive to Survive and a production contributor and on-screen presence in the F1 movie starring Brad Pitt, Will Buxton offers a rare, insider’s view on the intersection of sport, storytelling and the silver screen. He explores why Drive to Survive…

How to book Will Buxton as a keynote speaker

How do I book Will Buxton for a keynote speech?

You can book Will Buxton through London Speaker Bureau by submitting the enquiry form on this page or calling our team. One of our consultants will respond promptly with Will 's current availability, speaking fees and any specific requirements for your event.

What are Will Buxton's speaking fees?

Will Buxton's speaking fees depend on the event format (in-person or virtual), the location, the length of the engagement and the level of customisation required. Please contact London Speaker Bureau for an up-to-date fee quote for Will tailored to your event.

What topics does Will Buxton speak about?

Will Buxton speaks on Artificial Intelligence, Communication, Innovation & Creativity, Leadership & Motivation, Motivation. Talks can be shaped around your audience, industry and strategic objectives - share your event brief with London Speaker Bureau and we will work with Will to align the content with your delegates and goals.

Is Will Buxton available for international events?

London Speaker Bureau can book Will Buxton for events worldwide, subject to Will 's schedule. Please send us your event date, location and format and we will confirm availability and handle travel and logistics on your behalf.

Does Will Buxton deliver virtual or online keynotes?

Virtual and hybrid keynotes are now a standard part of the speaking industry. Please contact London Speaker Bureau to confirm whether Will Buxton is available to deliver a virtual session for your event and on which platform (Zoom, Microsoft Teams, a bespoke studio or your own).

How long is a typical keynote by Will Buxton?

Most keynote speeches run between 45 and 60 minutes, often followed by a 15-30 minute Q&A. Other formats - shorter conference slots, panel appearances or longer workshop sessions - may also be possible. Share your agenda with London Speaker Bureau and we will confirm what Will can accommodate.

Can Will Buxton tailor the keynote to our industry and audience?

London Speaker Bureau will brief Will Buxton on your audience profile, sector and objectives so the keynote can be shaped around your event. The level of customisation possible depends on the speaker and the lead time - contact us with your brief and we will confirm what Will can offer.

What languages does Will Buxton present in?

Will Buxton delivers keynotes in English. If you require simultaneous interpretation or a multilingual format, please mention this in your enquiry and London Speaker Bureau will arrange it for you.

What makes Will Buxton a strong fit as a keynote speaker?

Will Buxton's areas of expertise include Artificial Intelligence, Communication, Innovation & Creativity, Leadership & Motivation, Motivation. To get a clear sense of Will 's style, credentials and how they engage an audience, please review the biography, popular talks and any videos or testimonials shown on this page, or request a detailed speaker brief from London Speaker Bureau.

What kind of events can Will Buxton speak at?

Will Buxton can be booked through London Speaker Bureau for corporate conferences, leadership events, internal team meetings, association gatherings and private client engagements where expertise in Artificial Intelligence, Communication, Innovation & Creativity, Leadership & Motivation, Motivation is relevant. Details of Will 's background and previous engagements are included in the biography above; contact us if you would like a more detailed list of past clients or case studies.

Does Will Buxton offer workshops, panels or fireside chats in addition to keynotes?

Beyond keynote speeches, many of the speakers on our roster also take part in workshops, executive masterclasses, panel discussions and fireside chats. Contact London Speaker Bureau with your preferred format and we will confirm what Will Buxton is able to offer alongside or instead of a keynote.

How far in advance should we book Will Buxton?

We generally recommend enquiring at least three to twelve months in advance to secure your preferred date with Will Buxton, particularly during peak conference seasons. Where possible we also accommodate shorter lead times - please contact London Speaker Bureau to check Will 's current availability for your dates.