Tom Goodwin is a world-renowned trends and transformation expert, and the founder of All We Have Is Now (AWHIN, Inc), an innovation consultancy.
Goodwin hosts The Edge, an original series on Euronews which reaches 250 million households, explores the future of business and culture through technology and spotlights the companies and people taking bold leaps into what’s next.
He is the author of Digital Darwinism, a business book that has been translated into seven languages, with a second edition coming in spring 2022. He has amassed over 700,000 followers on LinkedIn, where he has been voted as the #1 Voice in Marketing. A global speaker, he has delivered over 100 keynote speeches at leading public and private events across more than 42 countries.
Goodwin advises Fortune 500 companies and startups on business transformation and innovation. As a proponent of “nowism,” a more practical form of futurism, Goodwin believes that we have all the technology we need at our disposal and we can drive meaningful growth by taking action and using our imagination to unleash its power.
Over the past 20 years, he has built a career spanning digital, creative/advertising, and media agencies, and studied the impact of new technology, new consumer behaviors, and changing rules of business. This experience informs his work in digital transformation and innovation. His work has been referenced in The New York Times and The Economist. He has published over 500 articles in publications including The Guardian, TechCrunch, Forbes, Digiday, Quartz, Marketing Week, Adweek, and the World Economic Forum.
A provocative presentation that outlines and simplifies key themes and trends of vital significance to leaders across sectors. We are in a time of seemingly constant change, uncertainty, volatility, and confusion, not least because every technological trend out there is labeled the next big thing. In this 50-minute custom session, Goodwin presents insights and offers clarity on the new realities of business, contextualized by the macroeconomic climate, new consumer behaviors, and new technology trends. This presentation and Q&A session can cover elements such as blockchain, quantum computing, A.I., the implications of 5G, cryptocurrency, voice interfaces, advanced robotics, and drones. It also considers the growth of marketplaces, the rise of eCommerce, open ecosystems, changing regulations, and more.
This presentation provides a comprehensive look at the altered retail environment of the post-pandemic world. It focuses on new consumer behaviors and new business models that are here today and highlights key trends for the medium-term future. This is an entertaining and inspiring deep dive into what matters most in the world of retail. Themes explored can include disintermediation, shoppable media, personalization, influencer commerce, the implications of voice interfaces and automation, and more, depending on specific needs. This presentation can also outline demonstrative ideas and suggested areas of exploration for future growth.
What would your company look like if you started it today? If you could begin with a blank slate, how would you design your business? What would its vision be, and how would it be structured? What talent would you employ, where would they be located, and what would your training and culture look like? Which technologies would be best suited for your needs today? What would your data strategy be, and which products, services, or experiences would that strategy inform? Most importantly, how do you reach the place you are envisioning? In his ongoing research on the world’s most innovative companies, Tom has organized these decisions into strategic priorities. This is a clear and concise presentation looking at the ways in which businesses can put new technology at the heart of their business and unleash the power of the new for an era with radically different customer expectations. Learnings include human-centered design, service expertise, and mobile-first thinking. It covers what we can learn from companies that are driving change in the world, with specifics we can apply, as they relate to culture, processes, structure, and thinking, to help businesses adapt and thrive.
What would your company look like if you started it today? There are a handful of new technologies that change how we think and are so profound we shouldn’t add them to what we do, instead we should rethink what we do and how, around them. AI is the hot new thing and it’s likely to be used poorly for years. It will be first used to lubricate old processes, to speed up things that shouldn’t even be done. It will be applied at the edge of a company in select places and to do small tactical things. It will end up changing little and feeling like a gimmick. It could be used to save money doing things badly, rather than accomplishing more and delighting customers and employees alike. The key to technology is never what it it, but how deeply it’s applied, how well integrated it is. Generative AI has huge implications on data strategy be, on workflows, on company structure, on and which products, services, or experiences you would make and how you would monetize them. We need to use AI in bold, ambitious and empathetic ways to rethink our core business proposition. In his ongoing research on the world’s most innovative companies, This is a clear and concise presentation looking at the ways in which businesses can put new technology at the heart of their business and unleash the power of the new for an era with radically different customer expectations.
Technology has profound implications for many markets; it changes the paradigms upon which financial products, experiences, and regulations have been based, alters our perception of competitive threats, and it transforms our understanding of consumer behaviors. It also opens up radically new possibilities for the years ahead and a range of opportunities to tap into now. From insurance to lending to digital wallets and beyond, players across all aspects of finance are set to be transformed by a new technology, an altered regulation, and a range of new consumer behaviors. Goodwin covers how trends such as API-based thinking, blockchain, emerging tech, and the no-code movement are shaping your future, what your strengths are in the current landscape, and what can be done to increase your impact immediately.
What has propelled you and your company to succeed so far may not be what’s needed to thrive in the future. In a world of thrusting startups and the loss of the incumbents’ advantages, what’s needed is a new mindset for growth and change. Yet equally, the values your company was built upon, the qualities it embodies, the strengths your people channel on a daily basis, can be precisely what needs to be reinforced in order to stand out and make an impact. Building your culture—and meaningfully aligning it internally and externally—is the most important way to create a platform for the future; this presentation explains how.
We need to talk about sustainability as an opportunity, not a sacrifice. There is a growing tension between economic growth, technological progress and the need to protect people and planet and yet technology is the key to reconcile this trilemma. The promise of technology has always been as a lever to what we can do, a tool to do more, and often with less, the choice is always about how and where we use it. The topic of sustainability is becoming more pressing by the day, as we face the urgent challenges of climate change, environmental degradation, and social inequality. Businesses in the future will unlock significant growth by finding ways to operate in ways that benefit the world. From renewable energy, to proper use of AI and automation, to new materials, new ways of working, new consumption patterns and consumer needs, talks be custom made for each sector and will embrace a variety of angles around innovation, technology and society. This will be a comprehensive and insightful look at how technology and sustainability are shaping the future of business and the world. It will be engaging and thought-provoking and will leave the audience with a deeper understanding of the importance of these topics and how they can be applied in their own organizations.
The power of more personal screens, more data, richer interactions and Artificial Intelligence provides us with a radical new canvas to rethink CX around. The real power of digital transformation isn’t to improve what you’ve done before but rethink around the newly possible. Recent advances make this moment a time to leapfrog ahead of your customers, by an in-depth change to how your company sees, understands, sells to, and serves it’s customers. This is an entertaining and inspiring deep dive into how companies need to reorg around richer customer insights, how they need to use empathy and imagination to better connect with people. From loyalty programs to customer service training, to better workflows, to new data strategies. What happens when we build with more ambition , more empathy and more imagination for greater future growth? You will leave with practical tips and strategies that you can implement right away to enhance your customers’ experience and increase your bottom line.
This presentation provides a comprehensive look at the altered retail environment of the post-pandemic world. It focuses on new consumer behaviors and new business models that are here today and highlights key trends for the medium-term future. This is an entertaining and inspiring deep dive into what matters most in the world of retail. Themes explored can include \ disintermediation, shoppable media, personalization, influencer commerce, the implications of voice interfaces and automation, and more, depending on specific needs. So far the first wave of eCom was to take the products, structures, workflows, packaging and business models of the pre-digital age and augment them with new technology. What happens when we build with more ambition , more empathy and more imagination for greater future growth.
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