Susan Hetrick – Keynote Speaker

Organisational Psychologist, Workplace Culture Consultant, Keynote Speaker, Thought Leader and Author of Toxic Organizational Cultures and Leadership

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Specialist Subjects

  • Toxic Cultures
  • Building Positive Workplace Cultures
  • Cross Cultural Management
  • Diversity, Equality and Inclusion
  • Work Life Balance
  • Teambuilding
  • Talent Management
  • Leadership Development
  • International Human Resource Management


  • English


Dr Susan Hetrick is an organisational psychologist, HR business leader, academic, and author of Toxic Organizational Cultures and Leadership, How to Build and Sustain a Healthy Workplace (Routledge, 2023).

For more than 35 years, Susan has worked with global and multicultural organisations such as the World Bank Group, RBS Group, Aegon, Arab Banking Corporation, HSBC, and Deloitte. Her career has enabled her to live and work in the UK, USA, Europe, and the Middle East. She has held academic roles with the Universities of Aberdeen, Glasgow, and London, as well as Birkbeck College and Helsinki School of Economics. Her doctorate in Organisational Psychology was awarded by City University Business School.

Susan has had numerous articles on corporate culture and HR published. Toxic Organizational Cultures and Leadership is her second book. Her first, Corporate Reputations, Branding and People Management, was co-authored with Professor Graeme Martin.

Her speaking style combines case studies from the headlines with an expert understanding of leadership, human resources and culture and hands on experience of dealing with the issues and opportunities she describes. Her real-life examples have the power to shock and engage an audience and motivate them to build a better workplace.

Susan runs her specialist culture consultancy, zuhra consulting, and is Chair of the Board for Dundee Rep and the Scottish Dance Theatre.

Dr Hetrick is an experienced and confident conference speaker, panellist and facilitator. Susan specialises in culture, corporate reputation, people management and organization design. She is perhaps best known for her research, writing and consultancy work in toxic leadership and workplace cultures. Her presentation to more than 600 HR professionals at the 2023 CIPD Conference garnered great praise.

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