Scott Bedbury is recognized as one of the world’s top business minds for helping build some of the most respected brands today, including Nike, Starbucks and Airbnb. Since publishing A New Brand World in 2002, he has spoken on brand leadership in more than 30 countries on six continents, sharing... Read more
Scott Bedbury is recognized as one of the world’s top business minds for helping build some of the most respected brands today, including Nike, Starbucks and Airbnb. Since publishing A New Brand World in 2002, he has spoken on brand leadership in more than 30 countries on six continents, sharing experiences and best practices now applied in business schools and corporations alike.
Bedbury joined Nike in 1987 as Global Advertising Director to help re-position a struggling number three athletic brand for young male jocks to a more relevant and ageless inspiration to the rest of us. Armed with a tiny Portland advertising agency, Wieden and Kennedy, he drove the launch of the “Just Do It” campaign in 1988, bringing emotional firepower to three pedestrian words and forever changing how we think of the swoosh. The “Just Do It” campaign made the company a household word, won every conceivable advertising and marketing award in the U.S., Europe and Asia, and grew the company into a $5 billion corporation.
In 1995, Scott Bedbury joined Starbucks as Chief Marketing Officer to help CEO Howard Schultz take his regional American coffeehouse chain global, an endeavour that would transform one of the oldest commodities into a welcome “Third Place” between home and work for millions every day and establish the case study for experiential marketing. Bedbury helped redesign its stores, entered its products into dozens of new markets, developed Starbucks ice cream, bottled Frappuccino for the grocery channel, and established a global relationship with United Airlines. His brand development strategies took Starbucks from a few hundred stores to several thousand (currently 24,000+ globally), found new categories of customers, new ways to distribute product, and new products built on the basic coffee breakthrough.
In 1998, Bedbury left the corporate world to write and establish Brandstream, a brand strategy firm that has advised Airbnb, Apple, Facebook, Google, P&G, Coca-Cola, NASA, Samsung, Casper Sleep, Ferrero/Nutella, Microsoft, Starwood Hotels, Tellme Networks, the North Face, the US Navy, Corona and VWAG.
Scott Bedbury splits his time between Bainbridge Island, Washington and his offsite/seminar facility in Bend, Oregon.
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You can book Scott Bedbury through London Speaker Bureau by submitting the enquiry form on this page or calling our team. One of our consultants will respond promptly with Scott's current availability, speaking fees and any specific requirements for your event.
Scott Bedbury's speaking fees depend on the event format (in-person or virtual), the location, the length of the engagement and the level of customisation required. Please contact London Speaker Bureau for an up-to-date fee quote for Scott tailored to your event.
Scott Bedbury speaks on Authors, Business & Management, Innovation & Creativity, Marketing, Strategy. Talks can be shaped around your audience, industry and strategic objectives - share your event brief with London Speaker Bureau and we will work with Scott to align the content with your delegates and goals.
London Speaker Bureau can book Scott Bedbury for events worldwide, subject to Scott's schedule. Please send us your event date, location and format and we will confirm availability and handle travel and logistics on your behalf.
Virtual and hybrid keynotes are now a standard part of the speaking industry. Please contact London Speaker Bureau to confirm whether Scott Bedbury is available to deliver a virtual session for your event and on which platform (Zoom, Microsoft Teams, a bespoke studio or your own).
Most keynote speeches run between 45 and 60 minutes, often followed by a 15-30 minute Q&A. Other formats - shorter conference slots, panel appearances or longer workshop sessions - may also be possible. Share your agenda with London Speaker Bureau and we will confirm what Scott can accommodate.
London Speaker Bureau will brief Scott Bedbury on your audience profile, sector and objectives so the keynote can be shaped around your event. The level of customisation possible depends on the speaker and the lead time - contact us with your brief and we will confirm what Scott can offer.
Scott Bedbury delivers keynotes in English. This profile may not list every language available; ask London Speaker Bureau to confirm. If you require simultaneous interpretation or a multilingual format, please mention this in your enquiry and London Speaker Bureau will arrange it for you.
Scott Bedbury's areas of expertise include Authors, Business & Management, Innovation & Creativity, Marketing, Strategy. To get a clear sense of Scott's style, credentials and how they engage an audience, please review the biography, popular talks and any videos or testimonials shown on this page, or request a detailed speaker brief from London Speaker Bureau.
Scott Bedbury can be booked through London Speaker Bureau for corporate conferences, leadership events, internal team meetings, association gatherings and private client engagements where expertise in Authors, Business & Management, Innovation & Creativity, Marketing, Strategy is relevant. Details of Scott's background and previous engagements are included in the biography above; contact us if you would like a more detailed list of past clients or case studies.
Beyond keynote speeches, many of the speakers on our roster also take part in workshops, executive masterclasses, panel discussions and fireside chats. Contact London Speaker Bureau with your preferred format and we will confirm what Scott Bedbury is able to offer alongside or instead of a keynote.
We generally recommend enquiring at least three to twelve months in advance to secure your preferred date with Scott Bedbury, particularly during peak conference seasons. Where possible we also accommodate shorter lead times - please contact London Speaker Bureau to check Scott's current availability for your dates.