Neil Martin – Keynote Speaker

Formula 1 Strategist - Data Scientist

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Specialist Subjects

  • Big Data
  • Data Analytics
  • High Performance
  • Strategy
  • Risk management
  • Decision making
  • Digital transformation


  • English


Neil Martin pioneered the application of the Monte Carlo and Game Theory modelling techniques to Race Strategy in 1995 for McLaren Racing. Providing strategic options through the appropriate use of mathematical and business modelling techniques ensured that decisions were made with a more complete awareness of likely outcomes and their associated risk profiles. This served as a springboard for him to also deliver mission control rooms, driver-in-the-loop simulators and wind tunnel solutions. Ultimately, he changed the approach to Race Strategy modelling so that uncertainty was embraced rather than ignored as inconvenient or unlucky.

Having studied Mathematics and Computer Science at the University of Southampton, Neil wrote his seminal MSc Operational Research paper on Optimal Pitstop and Refuelling Strategies. This was enough to secure him a career spanning over three-decades working in International Motorsports at the highest level.

As part of the senior management with McLaren Racing, Red Bull Racing and Ferrari, Neil has worked with many well-known names including World Champions Mika Häkkinen, Kimi Raikkonen, Fernando Alonso and Sebastien Vettel.

As Founder of Random Logic Limited Neil Martin provides world class strategic consultancy and bespoke analytical software solutions to businesses across a number of racing series including: Mercedes and Aston Martin in DTM, Mercedes AMG in 24hrs racing, NASCAR, Indycar, Formula 1 and Formula E. Neil also works with multiple television and independent media production companies, offering genuine analytical insight on racing.

He has spoken for a variety of organisations keen to gain insights into the application of data analytics in managing risk, optimising performance and ensuring a higher quality of decision making in Formula 1. His keynote presentations have received widespread acclaim and positive feedback from clients in sectors as diverse as banking, financial services and healthcare.

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