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Keynote SpeakerMartin Gutmann

Bestselling Author, Professor of Management, Business Historian, and Leadership Expert

Martin Gutmann is an author, speaker, and scholar interested in how the past can illuminate today’s most pressing challenges. He is a professor at the Lucerne School of Business, a lecturer at ETH Zurich, and the best-selling author of The Unseen Leader: How History Can Help Us Rethink Leadership. Born... Read more

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Popular Talks by Martin Gutmann

  • Leading Happy And Productive Teams

    Building on examples of exceptional sports teams and businesses, as well as state-of-the- art research, Martin weaves a compelling case for how curating happy and healthy teams is the only path to sustained productivity. And he tells you exactly how to do it.

  • Leadership In A Time Of Crisis And Uncertainty

    Martin explores the 1927 race to fly across the Atlantic and Charles Lindbergh’s successful flight. He parallels this historic event and today’s leadership challenges, defined by VUCA, BANI, and Poly-crisis. He introduces three enduring leadership principles: subtract rather than add, use a compass, not a map, and balance confidence and…
  • Organizations And Leadership In The Age Of Artificial Intelligence

    In this talk, Martin Gutmann compares key technological disruptions in history to the emergence of AI and reveals three surprising predictions about what implications AI will have for business and society (and what leaders can and should do to prepare accordingly).

Biography

Martin Gutmann is an author, speaker, and scholar interested in how the past can illuminate today’s most pressing challenges. He is a professor at the Lucerne School of Business, a lecturer at ETH Zurich, and the best-selling author of The Unseen Leader: How History Can Help Us Rethink Leadership.

Born in Sweden, Martin has also lived and worked in Japan, the US, Canada, Mauritius, Germany, and Switzerland. From 2016 to 2020, he was the founding Managing Director of the Swiss School of Public Governance, where he launched a programme for future global public sector leaders.

His writing and thought leadership has reached over 60 million people through pieces in top business magazines, such as Forbes, Big Think, Fast Company, and Minute Hack, and appearances on well-known management podcasts, such as Phronesis, The Leadership Podcast, and We Are Human Leaders.

Martin delivers story-driven talks centred on vibrant cases, anchored in evidence from modern organisational psychology and management science with actionable takeaways. His recent TED Talk, “Are We Celebrating the Wrong Leaders?”, has had over 1 million views.

As a writer, he is best known for his book The Unseen Leader: How History Can Help Us Rethink Leadership, which challenges the “Action Fallacy”, our mistaken belief that great leadership requires a propensity for action. Adam Grant, organisational psychologist and thought leader, calls it: “A provocative look at what history really teaches us about effective leadership. This book will challenge you to rethink some of your core assumptions about what it takes to align people around common goals.”

Martin holds a Ph.D. in history from the Maxwell School at Syracuse University, an Executive MBA from IE Business School in Spain, and higher education teacher’s training from Harvard University and ETH Zurich.

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What clients say about Martin Gutmann

“Martin brings a unique historian’s perspective that keeps us grounded in human- centred values, learnings and future endeavours. In times of AI and fast technological advancement, Martin invites us to think creatively and exercise critical reasoning.” Google
"Martin is a masterful and engaging speaker who blends captivating stories with clear, actionable takeaways. Our audience loved every minute of his talk!” Zurich Insurance Group
"Martin captivated our 500+ person audience of risk, resilience and response practitioners with his engaging and poignant talk on crisis leadership and what it means to lead in a crisis-dense world. We followed Charles Lindbergh’s journey across the Atlantic to glean lessons that crisis leaders can use today. Martin has a great appeal when he speaks to an international audience, he is humble and authoritative at the same time. His credentials speak as clearly as he does- Martin is a great candidate for a corporate talk, capturing the attention of the most senior audience. Bravo!" Dow Inc.
“Martin was a very open and engaging speaker, he generously shared a lot of valuable research from his work, but also openly shared his own experiences in life and leadership in a very relatable way.” UBS

How to book Martin Gutmann as a keynote speaker

How do I book Martin Gutmann for a keynote speech?

You can book Martin Gutmann through London Speaker Bureau by submitting the enquiry form on this page or calling our team. One of our consultants will respond promptly with Martin's current availability, speaking fees and any specific requirements for your event.

What are Martin Gutmann's speaking fees?

Martin Gutmann's speaking fees depend on the event format (in-person or virtual), the location, the length of the engagement and the level of customisation required. Please contact London Speaker Bureau for an up-to-date fee quote for Martin tailored to your event.

What topics does Martin Gutmann speak about?

Martin Gutmann speaks on Business & Management, Future of Work, Leadership, Teamwork. Talks can be shaped around your audience, industry and strategic objectives - share your event brief with London Speaker Bureau and we will work with Martin to align the content with your delegates and goals.

Is Martin Gutmann available for international events?

London Speaker Bureau can book Martin Gutmann for events worldwide, subject to Martin's schedule. Please send us your event date, location and format and we will confirm availability and handle travel and logistics on your behalf.

Does Martin Gutmann deliver virtual or online keynotes?

Virtual and hybrid keynotes are now a standard part of the speaking industry. Please contact London Speaker Bureau to confirm whether Martin Gutmann is available to deliver a virtual session for your event and on which platform (Zoom, Microsoft Teams, a bespoke studio or your own).

How long is a typical keynote by Martin Gutmann?

Most keynote speeches run between 45 and 60 minutes, often followed by a 15-30 minute Q&A. Other formats - shorter conference slots, panel appearances or longer workshop sessions - may also be possible. Share your agenda with London Speaker Bureau and we will confirm what Martin can accommodate.

Can Martin Gutmann tailor the keynote to our industry and audience?

London Speaker Bureau will brief Martin Gutmann on your audience profile, sector and objectives so the keynote can be shaped around your event. The level of customisation possible depends on the speaker and the lead time - contact us with your brief and we will confirm what Martin can offer.

What languages does Martin Gutmann present in?

Martin Gutmann delivers keynotes in English. This profile may not list every language available; ask London Speaker Bureau to confirm. If you require simultaneous interpretation or a multilingual format, please mention this in your enquiry and London Speaker Bureau will arrange it for you.

What makes Martin Gutmann a strong fit as a keynote speaker?

Martin Gutmann's areas of expertise include Business & Management, Future of Work, Leadership, Teamwork. To get a clear sense of Martin's style, credentials and how they engage an audience, please review the biography, popular talks and any videos or testimonials shown on this page, or request a detailed speaker brief from London Speaker Bureau.

What kind of events can Martin Gutmann speak at?

Martin Gutmann can be booked through London Speaker Bureau for corporate conferences, leadership events, internal team meetings, association gatherings and private client engagements where expertise in Business & Management, Future of Work, Leadership, Teamwork is relevant. Details of Martin's background and previous engagements are included in the biography above; contact us if you would like a more detailed list of past clients or case studies.

Does Martin Gutmann offer workshops, panels or fireside chats in addition to keynotes?

Beyond keynote speeches, many of the speakers on our roster also take part in workshops, executive masterclasses, panel discussions and fireside chats. Contact London Speaker Bureau with your preferred format and we will confirm what Martin Gutmann is able to offer alongside or instead of a keynote.

How far in advance should we book Martin Gutmann?

We generally recommend enquiring at least three to twelve months in advance to secure your preferred date with Martin Gutmann, particularly during peak conference seasons. Where possible we also accommodate shorter lead times - please contact London Speaker Bureau to check Martin's current availability for your dates.