Lucy Johnson is the founder and CEO of Green Salon, the UK’s first sustainable lifestyle consultancy. An environmental entrepreneur, writer, speaker and psychotherapist, Lucy is one of the country’s first green coaches, working with people to help them bring their lives into balance with nature.
With an MA in Psychotherapy and over two decades of experience of sustainable business and consumerism, Lucy understands how to inspire behaviour change at an individual and societal level.
Green Salon is one of the UK’s first directory’s ranking 100s of lifestyle brands by how sustainable they are. The free-to-access directory informs consumers and gives them easy access to green brands. Through Green Salon, Lucy provides 1:1 coaching, online and corporate workshops on sustainable living and regenerative business, and produces educational content for Instagram, TikTok and Pinterest. She focuses on transforming concern about climate change into a sense of personal agency and optimism about tackling the environmental crisis.
Lucy’s work is geared towards the mainstreaming of sustainable living by transitioning away from a high-carbon, throw-away society to a low-carbon, regenerative and circular one. Her pioneering work on the Green Mindset further evolves the theory of the Growth Mindset into an interconnected relationship between humans and nature that enables the transition to a more sustainable future.
She is the UK’s first green agony aunt and her column The Green Coach appears in Country & Townhouse.
Before starting Green Salon, Lucy was a television journalist for 16 years, covering the environment, politics and foreign affairs for broadcasters including ITN, APTN and the BBC. She spent her early journalistic career covering the geo-politics of the fossil-fuel industry in Asia and the Middle East.
In 2006, Lucy launched the ‘prototype’ Green Salon, a monthly networking event bringing together eco-entrepreneurs and investors to speed up money flows into green businesses, which ran until 2008 when she trained to become a psychotherapist. She continues to run her own private psychotherapy practice, specialising in eco-anxiety, and works both in her practice and outside in nature, offering eco-therapy.
Lucy has studied the circular economy at the Ellen McArthur Foundation and holds a Certificate in Sustainable Business Strategy from Harvard Business School. She lives a low- waste and lower-carbon life herself and has a wealth of personal experience to share with others.
In the face of the looming environmental crisis, people often wonder: what difference can one person make? Lucy talks about collective action, consumer power and how a new generation of stylish, conscious brands is making a sustainable lifestyle an increasingly attractive option. She drills down into what changes matter: the easiest ways to reduce your carbon footprint by 50% by 2030 and how to ease single-use plastic out of your home by setting up convenient systems that make you wonder why you took so long to adopt them. She talks about the two vital ingredients in motivating ourselves as we shift our habits to adapt to our changing environment: celebration and compassion.
Walking into a shop in the 2020s is not as simple as it once was: you ask yourself, is this coffee Fairtrade? What’s the carbon footprint of this banana? Even going on holiday is complicated: is it OK if I fly? Anxiety-inducing moral quandaries at the check-out cause us stress and often emotional shut down. But we can be left with a nagging guilt that we’re not doing enough. In this talk, Lucy explains how we can use nature as our teacher and guide to create a Green Mindset. She talks about the restorative power of nature and how its systems are creating a blue-print for regenerative and circular businesses. Habits only stick if we enjoy them, so she looks at how to set measurable and achievable “green” goals, create supportive systems and networks and remember our sense of fun.
"Lucy gave such an insightful workshop outlining many individual changes we can all make. I found her presentation was easy to follow and she kept us all engaged. I thoroughly enjoyed the workshop and have implemented her tips in my personal life.”
"I thought the content and the way it was delivered were perfect"
"It was very informative and insightful, pitched right and making me feel I can do these things to make a difference without being overwhelming."
Allianz Insurance Conference
"I would love to have sessions like this in the future!"
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