Justin Hughes – Keynote Speaker

Expert on Motivation, Leadership and Sustaining Peak Performance

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Specialist Subjects

  • Building High-performance Cultures
  • Planning & Problem Solving
  • Team and leadership development
  • Teamwork in high-risk environments
  • Achieving continuous improvement


  • English


As a former fighter pilot and Executive Officer of the Red Arrows, Justin Hughes know exactly how you plan, execute and adapt in situations characterised by ambiguity, imperfect information, speed of change and pressure to deliver.

Justin Hughes has worked as a consultant on organisational performance to clients including Microsoft, the United Nations and Mercedes F1. And he has walked his own talk during the Covid-19 crisis, in a corporate role as L3Harris’ Director Integrated Airline Services. In one of the hardest hit sectors, Justin managed a major change programme in a fast-moving environment, while also sitting on the global business continuity team.

Prior to his current roles, Justin Hughes was an RAF fighter pilot. He graduated as top cadet of his officer training and went on to fly the Tornado F3 air defence fighter. He subsequently served for 3 years on the Red Arrows performing over 250 displays worldwide including 3 international tours. Justin has an MBA with Distinction from London Business School and is currently studying International Relations at the University of Cambridge.

Justin Hughes is the author of The Business of Excellence (Bloomsbury, 2016), has been profiled in the London Standard, Director and the Daily Telegraph), and interviewed for BBC World ‘Talking Business’ and BBC Breakfast.

During 2020, he has conducted a range of virtual deliveries: from a ‘traditional’ style keynote to a more interactive format to a fully participatory workshop and is very comfortable across different platforms (Zoom, Microsoft Teams).

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