Judy Murray – Keynote Speaker

Scottish Tennis Coach, Former Captain of Great Britain's Fed Cup Team, One of the Most Influential and Inspiring voices in Sport

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Specialist Subjects

  • Investing in people, building an army
  • Creating opportunities
  • Long term vision with short term stepping stones
  • Being a woman in a man’s world
  • Taking risks
  • Believing in yourself
  • Understanding the competition
  • Learning from mistakes and dealing with adversity
  • How to build a successful team
  • The art of winning
  • Leading as a female in sport
  • Drive and determination


  • English


Judy Murray is a Scottish tennis coach, a former captain of Great Britain’s Fed Cup team and one of the most influential and inspiring voices in the sport. In one of the most remarkable of tennis tales, two boys from Dunblane, a small town in Perthshire, went on to win Grand Slam titles, and they were both Judy’s children Her youngest son Andy has won Olympic, US Open and Wimbledon titles, and has been ranked number 1 in the world While Jamie, her elder child, has won three Grand Slam mixed doubles titles, two Grand Slam men’s doubles titles and in April 2016 he became the first British player to reach number 1 in the world Herself a former player Judy was the tartan Chris Evert of her time, if you like, winning 64 Scottish girls and women’s titles as well as the British Hard Court Doubles Championships in 1981 the same year that she represented Great Britain at the World Student Games Judy is respected for her intelligence, creativity and insight.

She started as a volunteer coach at her local club and has had experience of every aspect of tennis, from showing beginners how to swing a racquet for the first time, to the terrors and pleasures of watching her offspring compete in Wimbledon finals For 10 years, Judy was the National Coach of Scotland, and was the first woman to receive the Lawn Tennis Association’s Performance Coach Award, while she initiated the Scottish Development Squad programme, which
ultimately produced four Davis Cup players, including her sons, and one Fed Cup player After all of her years in tennis, Judy’s passion for the sport endures She has created and developed a number of initiatives to grow the game and in particular to encourage more girls to play, as well as supporting female coaches and promoting the women’s game.

Also, known in Britain for her appearance in the ballroom dancing reality television show, Strictly Come Dancing, Judy is much in demand around the world as a speaker.

Judy’s insight, fortitude, enthusiasm and humour come through in her public speaking She has captivated, moved and inspired audiences around the world, including in Mexico, Australia, the United States, Turkey, Italy, Germany, Sweden, Austria, Canada and Great Britain, with those appearances coming at tennis coaching conferences, dinners, and seminars for sports executives, as well as at TED Talks.

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