Jonathan MacDonald is the Founder & CEO of SELF, a hyper-personal, AI-powered assistant that learns your personal preferences and simplifies your life, whilst you retain ownership and control of your data. Jonathan has worked in over 100 cities globally and is internationally renowned as a business, technology and social expert.... Read more
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Jonathan MacDonald is the Founder & CEO of SELF, a hyper-personal, AI-powered assistant that learns your personal preferences and simplifies your life, whilst you retain ownership and control of your data.
Jonathan has worked in over 100 cities globally and is internationally renowned as a business, technology and social expert. He is an award-winning, bestselling author and one of the most in-demand keynote speakers in the world on the topics of change, digital transformation, mindset, innovation, strategy and the future.
With a background in retail, entertainment and strategy, Jonathan MacDonald has been creating and advising businesses for over three decades. He was the youngest ever Chairman of the British Music Industries Association. Later, as Commercial Director for Ministry of Sound, Jonathan turned an analogue company into a digital powerhouse, helping to expand the global franchise around the world. He also launched the first-ever Sky TV station specifically for musicians, “The Musicians Channel”, generating higher viewing figures than MTV.
An entrepreneur and investor, Jonathan has over ten start-ups to his credit, most recently assisting Minima come to market. He has also advised well-known, blue-chip companies including Google, Microsoft, Apple, P&G, Unilever, Nestle, Lego, Heineken, Sony and IKEA, and is trusted by senior executives around the world to convert his insights on perpetual change into profitable business strategies and personal success. As a thought-leader, he contributes to numerous publications including Forbes, Google’s Think Insights, and The British Airways Business Life magazine.
Jonathan’s book “Powered By Change“ became a Sunday Times Bestseller and won the 2019 Business Book Awards. The book introduces ‘The Windmill Theory’, demonstrating how businesses can be designed for perpetual success. His latest book, The Rise Of Advanced Thought, also available on Spotify, is about how to train your thinking to achieve almost anything. To complement this volume of work, Jonathan MacDonald founded The Academy of Advanced Thought, a training system for the brain that focuses on developing your thought muscle to enable it to be in the best condition it can be. The Academy is full of insightful content and a wide range of cutting-edge resources.
Jonathan MacDonald is mostly asked to speak and advise about change, digital transformation, innovation, the future and how to accelerate and unlock opportunities for success. In terms of keynotes, every single talk he gives is unique and tailored to specific client requirements. With a world-class and exceptionally deep knowledge of trends, market shifts and competitive landscapes in all territories and industries, Jonathan has hands-on experience with companies all over the world, enabling him to speak in detail about what practical steps can be taken to be powered by change.
Jonathan’s most recent book is The Rise Of Advanced Thought, the sequel to his bestseller, Powered By Change. The Rise Of Advanced Thought also available on Spotify, is about how to train your thinking to achieve almost anything. It is an accompaniment to The Academy Of Advanced Thought.
The prequel to The Rise Of Advanced Thought is Powered By Change (2018), a Sunday Times Bestseller & Winner of the Embracing Change Category in the 2019 Business Book Awards. The foreword was written by IKEA’s CEO who said. “Just as he did for us, within these pages Jonathan has provided the necessary solutions, remedies and tools for future freedom and success.”
To fuel his quest for new insights into the human mind, and to create the foundation for The Rise Of Advanced Thought, Jonathan recently received a diploma from the National Research University High School of Economics in Neuroeconomics, an emerging interdisciplinary field looking at how economic decision-making actually happens inside the brain and how it determines a course of action. In 2019, Jonathan took the bronze medal in the Sports Jiu-Jitsu World Championships, after winning the British Sports Jiu-Jitsu Heavyweight Championship in 2018. He has been a blackbelt martial artist for many years, specialising in full-contact kickboxing.
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You can book Jonathan MacDonald through London Speaker Bureau by submitting the enquiry form on this page or calling our team. One of our consultants will respond promptly with Jonathan's current availability, speaking fees and any specific requirements for your event.
Jonathan MacDonald's speaking fees depend on the event format (in-person or virtual), the location, the length of the engagement and the level of customisation required. Please contact London Speaker Bureau for an up-to-date fee quote for Jonathan tailored to your event.
Jonathan MacDonald speaks on Artificial Intelligence, Business & Management, Digital Trends, Future, Future & Technology. Talks can be shaped around your audience, industry and strategic objectives - share your event brief with London Speaker Bureau and we will work with Jonathan to align the content with your delegates and goals.
London Speaker Bureau can book Jonathan MacDonald for events worldwide, subject to Jonathan's schedule. Please send us your event date, location and format and we will confirm availability and handle travel and logistics on your behalf.
Virtual and hybrid keynotes are now a standard part of the speaking industry. Please contact London Speaker Bureau to confirm whether Jonathan MacDonald is available to deliver a virtual session for your event and on which platform (Zoom, Microsoft Teams, a bespoke studio or your own).
Most keynote speeches run between 45 and 60 minutes, often followed by a 15-30 minute Q&A. Other formats - shorter conference slots, panel appearances or longer workshop sessions - may also be possible. Share your agenda with London Speaker Bureau and we will confirm what Jonathan can accommodate.
London Speaker Bureau will brief Jonathan MacDonald on your audience profile, sector and objectives so the keynote can be shaped around your event. The level of customisation possible depends on the speaker and the lead time - contact us with your brief and we will confirm what Jonathan can offer.
Jonathan MacDonald delivers keynotes in English. This profile may not list every language available; ask London Speaker Bureau to confirm. If you require simultaneous interpretation or a multilingual format, please mention this in your enquiry and London Speaker Bureau will arrange it for you.
Jonathan MacDonald's areas of expertise include Artificial Intelligence, Business & Management, Digital Trends, Future, Future & Technology. To get a clear sense of Jonathan's style, credentials and how they engage an audience, please review the biography, popular talks and any videos or testimonials shown on this page, or request a detailed speaker brief from London Speaker Bureau.
Jonathan MacDonald can be booked through London Speaker Bureau for corporate conferences, leadership events, internal team meetings, association gatherings and private client engagements where expertise in Artificial Intelligence, Business & Management, Digital Trends, Future, Future & Technology is relevant. Details of Jonathan's background and previous engagements are included in the biography above; contact us if you would like a more detailed list of past clients or case studies.
Beyond keynote speeches, many of the speakers on our roster also take part in workshops, executive masterclasses, panel discussions and fireside chats. Contact London Speaker Bureau with your preferred format and we will confirm what Jonathan MacDonald is able to offer alongside or instead of a keynote.
We generally recommend enquiring at least three to twelve months in advance to secure your preferred date with Jonathan MacDonald, particularly during peak conference seasons. Where possible we also accommodate shorter lead times - please contact London Speaker Bureau to check Jonathan's current availability for your dates.