Jonathan Allen Yabut – Keynote Speaker

Winner of The Apprentice Asia and Multi-awarded Marketer dubbed “Asia’s Millennial Guru”

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Specialist Subjects

  • From Grit to Great: Lessons from the Apprentice Asia
  • Brand Management: Development of Brand identity, slogan, and campaign theme
  • Leadership is Pullership not Pushership
  • Digital Marketing Services
  • Marketing Strategies to target Millennials or Gen Y



  • English


Jonathan Allen Yabut is the Season 1 winner of the hit pan-Asian reality TV show, The Apprentice Asia hosted by Malaysian business mogul Tony Fernandes. He was the youngest male contestant at the age of 27 and was popularly known in the show for his people skills, leadership and passionate speeches in the “boardroom”. Jonathan has inspired thousands of young Asians for his popular quote, “You can never be too small to dream big”, and is a strong advocate of youth empowerment, leadership and entrepreneurship. He is currently Chief of Staff at Air Asia.

Born and raised in Manila, Jonathan Allen Yabut is a multi-awarded marketer and HR professional with over 10 years of experience in Southeast Asia. Dubbed as “Asia’s Millennial Guru”, he is Asia’s leading motivational speaker on topics involving leadership, talent of development Gen Y workers, and office productivity. Yabut takes pride of his humble beginnings from his parents who were both government employees. Pressured to study under scholarship, he consistently finished as the class valedictorian from grade school to high school, and graduated Cum Laude with a degree of BS Economics from the University of the Philippines (UP) in 2006.

Yabut entered the corporate world as a management trainee for Globe Telecom, a leading telecommunications company in the Philippines and matured to become a Product Manager for international services focusing on Overseas Filipino Worker (OFW) market. In 2009, he moved to GlaxoSmithKline Philippines as a Sr. Brand Manager and earned his first national award as the 2012 Mansmith Young Market Master Awardee (YMMA), a distinction awarded to top 7 marketers in the Philippines under the age of 35 for having launched a pharmaceutical brand that earned the highest and fastest market share take up in the history of the company. For his leadership and marketing excellence, Jonathan also served as a Filipino ambassador to the 2012 London Olympics for GlaxoSmithKline, the official laboratory games partner.

Jonathan Allen Yabut is the author of three best-selling motivational books, “From Grit to Great” (2015), “Fast Forward” (2017), and “Single, Taken, Or Building My Empire” (2019), which offers career tips and advice for aspiring corporate millennials. By record, he is the only Filipino author today able to penetrate the Southeast Asian markets of Malaysia, Singapore, Vietnam and Indonesia as a certified best-selling author.

Jonathan Allen Yabut today is the founder and managing director of his marketing consultancy firm, The JY Consultancy & Ventures, which offers marketing and talent optimization services to start-ups and Fortune 500 companies in Asia.

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