Joana Lenkova is a distinguished strategist and professional futurist with over 20 years of international experience, holding high-profile roles at the LEGO Group, The Walt Disney Company, AB InBev, and Societe Generale. As the first Futurist in Residence at the LEGO Group, she leads the development of advanced foresight capabilities,... Read more
Joana Lenkova is a distinguished strategist and professional futurist with over 20 years of international experience, holding high-profile roles at the LEGO Group, The Walt Disney Company, AB InBev, and Societe Generale. As the first Futurist in Residence at the LEGO Group, she leads the development of advanced foresight capabilities, enhancing brand strategies with valuable futures intelligence that drives sustainable growth and business adaptability.
In 2019, Joana founded Futures Forward Ltd, a London-based consultancy known for guiding global brands, governmental institutions, and NGOs toward future skills and opportunities. Her firm specializes in leveraging cutting-edge foresight and robust strategic frameworks to prepare organizations for dynamic market shifts, technological advancements and their implication on needs and societal values. By embedding foresight and innovation into their core strategic processes, she enhances decision-making and competitive edge. Her work synthesizes complex data and emerging signals into actionable foresight, helping organizations navigate and proactively shape an ever-changing global landscape.
An alumna of Saïd Business School, University of Oxford, Joana is a respected voice in the innovation, strategy and foresight community, actively contributing to global forums on emerging trends, foresight capability building, and strategic planning. Her foresight, known for its depth and applicability, addresses today’s pressing business challenges with a forward-looking perspective.
As an author, Joana translates her extensive field experience into practical advice for leveraging innovation and foresight, making her upcoming strategic foresight book, due to be published in 2025, highly anticipated by industry leaders.
Joana’s influence extends beyond business strategy, shaping the foresight discipline itself. She is a founding member of the Global Foresight Advisory Council of The Futures School, a member of the Association of Professional Futurists, and a mentor for the Next Generation Foresight Practitioners, playing a crucial role in setting industry standards for practical and actionable foresight.
All opinions are her own.