Jason Bevan was responsible for the innovation and creativity process at Warner Bros. Studios, marketing legendary movies in EMEA from the Harry Potter/Fantastic Beasts Films and The Dark Knight trilogy to the Lego Movies; creating ideas that were often used globally. He reveals behind the scenes secrets of how iconic film ideas are created and how we can all transform our own innovation and creativity by employing the same techniques.
Jason’s Innervation keynote talks and ideation masterclasses are packed with inspiration from 16 years working in the movie world and show why creativity has become one of our most valuable skills in the post-pandemic era. Jason demystifies how we generate ideas with simple logic and gives clear, easy to follow steps and tasks that show how we can tap into the creativity we already have, but often don’t use… including people that don’t think they are innovative! It’s a chance to rocketfuel your thinking and embed a culture of creativity into your organisation with a fun, uplifting and highly energetic, movie-led experience. Jason can also run ideation sessions to focus on a specific business brief; helping you push your creativity exponentially; removing barriers to traditional thinking with powerful straightforward tools.
Jason worked with teams in 37 countries at WB and was known for his passion for pushing creative boundaries on campaigns across all movie genres. Jason also worked for Disney in London and Paris and continues to work with top film and entertainment companies, as co-founder of Content Creator Studios.
In addition to speaking on the TED circuit and as an expert speaker for the Cannes Lions International Festival of Creativity, Jason Bevan has been on the judging panel for various highly regarded awards in the creative industry and conducts talks and masterclasses for global brands and renown trade and industry events worldwide. Jason is English-French bilingual.
The “secret sauce” from the big Hollywood movie studios on how they develop some of the world’s freshest most ingenious ideas for iconic movies and clear practical tools on how we can all do the same. How the Harry Potter films became the gold standard for magical creativity, by creating a team spirit so strong that they became and on set family. How the batmobile in the Dark Knight movies came about with no front axle and went on to change the look of supercars around the world.
Identifying how we all spark ideas differently and what your own triggers are. What are the barriers that are stopping creativity from happening in our work and personal lives? What do we need to change in our day to give ourselves the best launchpad for creativity. How changing environments and being on film sets inspired Jason to create huge travelling train and truck tours for major movies through to recreating large film scenes for media and the public to star in.
How can we get off our train tracks of thought to come up with exponential ideas that are truly brave and fresh with the potential to legitimately transform? How did the best film makers and their movies do it? How did Stanley Kubrick look to NASA to help him film his movies differently? How did we bust the superhero mould with Joker to create the highest grossing R rated film of all time?
The reset renaissance of the post pandemic world presents a once in a lifetime opportunity for new ideas and practices. But coming up with fresh ideas when our working style and environment has changed so much can be challenging. Jason shows how to use being at home, work or both to your advantage and unleash the creativity every one of us has within.
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"I’ve worked with Jason for nearly 20 years and his creativity and energy have been inspirational to me and countless other brands. The skills Jason addresses are critical for anyone pursuing business success."
Kelly Bennett, Global Chief Marketing Officer, Netflix 2012-2020
"Jason is a master of innovation. In his talk he shares his passion for creativity and how to think differently to be truly innovative. He reveals tips of the trade form over 20 years working with some of the best known and most creative movie-makers.”
Jennelle Tilling: Former Global Chief Marketing and Innovation Officer KFC
"As innovation and creativity become even more critical for successful businesses, the experience tools and insights Jason shares from his creative career are engaging and important. All delivered with enthusiasm and passion.”
Sir Peter Bonfield: Former Chairman & CEO, BT & board member to numerous global businesses.
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