Greg Cross – Keynote Speaker

Artificial Intelligence Pioneer & Co-Founder and CEO at Soul Machines

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Greg Cross Profile Picture

Specialist Subjects

  • Generative AI
  • Biological AI
  • The future of Brand and Fan Experience
  • The Digital Workforce of the Future
  • Human machine interaction – a new era of opportunity



  • English


Greg is an experienced global entrepreneur and technology executive with a focus on commercializing deep technology research. In 2016 he co-founded Soul Machines quickly establishing it as a leading Artificial intelligence company backed by international investors. Prior to this another technology company he co-founded was sold to Apple.

Over the last 8 years Greg has been recognized as an international thought leader in how we humanize AI by focusing on the way people experience AI and integrate it into their daily lives. With the rapid democratization of AI since the launch ChatGPT he has been at the leading edge of a massive shift to “bottoms up” innovation as rapidly forming creative communities become the drivers of the new economics of the AI era – Relevance and Intimacy.

Key themes he is focused on include Artificial Intelligence vs Actual Intelligence and how the real world and digital worlds will use both to create the opportunity for massive positive change across the whole spectrum of human endeavor.

Greg has worked with C level Executives at major brands like Pfizer, JP Morgan Chase, Walmart, and P&G across a wide range of industries as they re-imagine the workplace and the workforce of the future. He has been keynote speaker at leading global conferences like Singularity University Global Summit, Web Summit, Cannes Lions, CogX, Gitex and Collision.

Greg was selected by the World Economic Forum as a Technology Pioneer for his work in the field of Artificial Intelligence in 2018 and in 2019 he was inducted into New Zealand’s Technology Hall of Fame as the recipient of the Flying Kiwi Award.

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