Greg B Davies is a globally recognised expert in applied behavioural finance, sustainable investing, and the science of better decision-making. For over two decades, Greg has worked at the intersection of psychology, finance, and technology—helping individuals and organisations overcome the biases, noise, and emotional hurdles that stand in the way... Read more
Greg B Davies is a globally recognised expert in applied behavioural finance, sustainable investing, and the science of better decision-making.
For over two decades, Greg has worked at the intersection of psychology, finance, and technology—helping individuals and organisations overcome the biases, noise, and emotional hurdles that stand in the way of better choices. He combines rigorous academic insight with a gift for making complex ideas practical, engaging, and often unexpected.
In 2006, Greg founded the first behavioural finance team in global banking as Barclays’ Head of Behavioural Quant Finance. Today, he leads Behavioural Science at Oxford Risk, building technology that helps people make smarter financial decisions at scale. He holds a PhD from Cambridge in Behavioural Decision Theory and has advised many of the world’s largest financial institutions.
Greg has delivered keynote talks and his acclaimed behavioural wine-tasting experience, Pour Better Decisions, on six continents—for audiences including global banks, investment firms, hedge funds, regulators, family offices, and wealth management client events. Whether speaking to investors, leaders, or advisers, his sessions equip audiences with the tools to be more consistent, confident, and clear-headed in their decisions.
He has lectured at Imperial College and LSE, and held associate fellowships at Oxford’s Saïd Business School and UCL. He is co-author of Behavioral Investment Management, and his online course, The Art of Behavioural Investing, distils decades of research and experience into practical steps to improve long-term financial decisions by understanding your own psychology.
Beyond finance, Greg is a passionate advocate for the arts. He chaired Sound and Music, the UK’s national organisation for new music, for five years, and co-created Open Outcry, a ‘reality opera’ set on a live trading floor. He’s also an experienced choral singer and a frequent speaker on decision-making, music, and creativity.
Based on Greg’s online course, this keynote explores why investors so often do the wrong thing at the wrong time—and how to stop. The talk unpacks the hidden emotional costs of investing, which on average reduce long-term returns by 3% per year, and offers practical strategies to build decisions people...
As decisions get more complex, neither humans nor machines are enough on their own. This talk unpacks how to design technology that enhances human judgement rather than replacing it. Greg shares insights on building “decision prosthetics” that reduce noise, improve diagnosis, and support complex value-based decisions—from financial advice to leadership...
Many investors want more than just returns—they want meaning. Greg explains how behavioural science can help align investment decisions with personal and social values. This talk explores how building emotionally resonant, values-aligned portfolios creates stronger engagement, greater comfort, and better long-term outcomes. Ideal for wealth managers, financial planners, and anyone...
Human decisions aren’t just biased—they’re inconsistent. Even professionals, given the same information, often reach wildly different conclusions. Greg introduces the concept of “decision noise,” explains its cost, and offers behavioural solutions to reduce it. This talk is essential for leaders, advisers, and organisations aiming to improve consistency, fairness, and quality...
This lively, interactive event turns wine tasting into a powerful lesson in how we think. Using blind tasting and live polling, Greg and Master of Wine John Downes reveal just how easily our perceptions are skewed by context and expectation. But it’s not just about wine—it’s about learning tools to...