Eleanor Mills is a Founder, Speaker, Bestselling-author, Award-winning journalist (ex Editorial Director of The Sunday Times and Editor of The Sunday Times Magazine) – and now the UK’s premier expert on all things midlife. Her book Much More to Come: Lessons on the Mayhem and Magnificence of Midlife, published by... Read more
Eleanor Mills is a Founder, Speaker, Bestselling-author, Award-winning journalist (ex Editorial Director of The Sunday Times and Editor of The Sunday Times Magazine) – and now the UK’s premier expert on all things midlife. Her book Much More to Come: Lessons on the Mayhem and Magnificence of Midlife, published by HarperCollins in August 2024 is a Times bestseller. She founded NOON.org.uk a media platform and 50k plus community of midlifers to change the narrative around ageing; after all in the 100-year life, 50 is only halfway through. It’s noon – lunchtime – and midlife isn’t a crisis but a chrysalis when we finally get to become the people we always wanted to be. NOON Consulting creates pioneering insights and reports into midlife; recent projects include Fearless and Thriving (with HSBC) about midlife female entrepreneurs and The Rise of the Queenager: the Secrets of Midlife Women (with Accenture).
Eleanor’s keynote speeches and workshops help global corporations tackle the challenges of longevity. And as one of the most high-profile journalists of her generation and a top flight interviewer (she interrogated everyone from Mikhail Gorbachev to Sheryl Sandberg, David Cameron to One Direction, Theresa May to the Dalai Lama) she still writes regularly for UK newspapers and magazines and pops up as a broadcaster on TV and radio. She lives in London with her husband, has two grown up daughters and stays sane by swimming in the Hampstead ponds every day of the year.
Older consumers outspend Millennials by 250%, with women over 50 controlling most wealth and discretionary spending—yet they appear in less than 10% of adverts. Eleanor shows how to harness this cohort’s power using insights from NOON.org.uk’s proprietary research.
Midlife crises bring divorce, bereavement, redundancy, and health issues, but they can also be a chance for transformation. Drawing on her own story, Eleanor shares tools to turn change into purpose and growth.
If you don’t define your story, others will. Eleanor reveals how to communicate passion and skills effectively, sharing lessons from interviewing global leaders to help audiences craft confident, powerful self-stories.