A leader in brand valuation, developing real value numbers that empower companies, and countries, to understand exactly how much their brands are worth.... Read more
David Haigh is a leader in brand valuation, developing real value numbers that empower companies to understand exactly how much their brands are worth. Since founding Brand Finance Plc nearly three decades ago, David has led the company’s global expansion from its London headquarters to more than twenty countries, firmly establishing him as the world’s leading expert on brand value, strength, and management strategy.
Brand Finance has valued brands of all sizes and across sectors, from Manchester United to Microsoft. David frequently lends his expertise to media including BBC, Sky News, and Bloomberg. A qualified Chartered Accountant, he speaks at events around the world where he engages audiences on how to bridge the gap between marketing and finance by connecting their brand value and strength to the company bottom line.
Under David’s leadership – and often acting on ideas he dreams up at all hours – the Brand Finance team has launched innovative projects including valuing the British Monarchy, ranking the brands of nations according to their soft power, and determining the value of intangible assets held by companies around the world. He frequently lectures on branded business and intangible asset valuations at top learning institutions including Harvard, London Business School, Northwest University, Oxford and Wharton.
Every January, David announces the Global 500, The Brand Finance annual rankings of the most valuable and strongest brands in the world, at the World Economic Forum Annual Meeting in Davos. He has represented the British Standards Institute on the International Standards Committee working party on the standardisation of brand valuation methods and practices, whose draft standard (ISO 10668) was published in November 2010. Brand Finance was the first to be certified by independent auditors as compliant with both ISO 10668 and ISO 20671, a framework for brand valuation that includes objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions.