Costas Markides – Keynote Speaker

Professor of Strategy and Entrepreneurship, London Business School

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Specialist Subjects

  • Organizational Behaviour
  • Management
  • Creating Energy Within An Organisation
  • Strategic Innovation
  • Business Model Innovation
  • Diversification
  • Employee Engagement


  • English


Costas Markides is Professor of Strategy and Entrepreneurship at the London Business School where he holds the Robert P. Bauman Chair of Strategic Leadership. He is considered one of the world’s leading experts in the areas of business strategy and strategic innovation and has appeared several times on the Thinkers50 list of the world’s top management gurus. He is the author or co-author of several best-selling business books including All the Right Moves (1999), Fast Second (2004) and Game Changing Strategies (2008).

A graduate of Harvard Business School and Boston University, Markides worked as an Associate with the Cyprus Development Bank and as a Research Associate at Harvard Business School before joining London Business School in 1990. He has taught on a wide range of in-company programmes and serves on the Editorial Board of several academic journals. He has also served on the Board of the Strategic Management Society and on the Academic Board of the Cyprus International Institute of Management (CIIM).

Costas Markides has written about a broad range of business issues including strategic innovation, corporate restructuring, business model innovation and international acquisitions. His publications have appeared in numerous academic journals as well as leading managerial journals such as the Harvard Business Review and the Sloan Management Review. Markides is also a member of the Editorial Boards of the Strategic Management Journal, Academy of Management Journal, Academy of Management Perspectives, Journal of Strategy and Management and Sloan Management Review. He is a member of the Academy of Management and the Strategic Management Society and participated at the World Economic Forum in Davos, Switzerland during 1999-2003 and 2012-2013.

The books written by Markides include: All the Right Moves: A Guide to Crafting Breakthrough Strategy, that was shortlisted for the Igor Ansoff award for the best strategy book of the year in 2000; Game-Changing strategies: How to Create New Market Space in Established Industries by Breaking the Rules, which examines how companies succeed by breaking the rules in their industries; Diversification, Refocusing and Economic Performance, that studies how much firms can diversify; and Organizing for the New Normal: Prepare your company for the journey of continuous disruption, which explores the new strategic and leadership challenges that leaders face in the New Normal. His latest book entitled Business Model Innovation will be published by Cambridge University Press in June 2023. He has also co-authored several other books including: Strategic Thinking for the Next Economy and Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets, which was shortlisted for the Financial Times/Goldman Sachs Management Book of the Year award in 2005.

Markides’ current research interests focus on corporate entrepreneurship, the management of business model innovation and the use of creativity to achieve strategic breakthroughs. He is also exploring how we can use the technologies of the social era as well as new and disruptive business models to solve big societal problems, such as poverty, malnutrition, inner-city crime and climate change.

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