Christian Majgaard – Keynote Speaker

Business Week magazine's 'Leadership Guru'

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Christian Majgaard Profile Picture

Specialist Subjects

  • Marketing
  • Leadership
  • The Story of LEGO
  • Strategy
  • Innovation management


  • English


Christian Majgaard worked 25 years for LEGO, ending his career as the global top executive, responsible for branding, marketing and business innovation. He and his teams pioneered successful innovations such as the first LEGOLAND® parks in the U.K., USA and Germany, LEGO’s first robot series “Mindstorms®”, the early brand licenses with Hollywood’s movie characters like Harry Potter as well as major software brands. He and his team also pioneered LEGO’s first Brand stores and LEGO’s special dedication to child education. Before joining LEGO, Christian was a senior management consultant with PA Consulting®.

Now in his 3rd career, Christian Majgaard shares his leadership experience via speaking, workshops and board work, his most popular themes being business innovation, strategy, branding and marketing.

He has inspired corporations like Nestlé, Motorola, Swiss Re, Disneyland, Deloitte, Heineken, Abbvie, Merck, Johnson & Johnson, DSV as well as government organisations. Christian Majgaard has guest lectured at business schools across the globe and at corporate leadership development programs.

He authored the booklet “13 hints for tomorrow’s brand builders” as well as numerous articles. He also “starred” in various television and radio- programs. He was featured in the recent book by Dutch/British professors Trompenaars & Hampden-Turner as one of the “21 Leaders for the 21st Century”.

Highlights from his much entertaining views:

On Business Innovation:
“The biggest enemy a corporation will ever encounter during change is itself!”
“If you want a new vision, I shall write one for you now, but how will you make people change?”

On Branding:
“When returning from their holiday, have you ever heard your friends say: ”We stayed at a wonderful hotel, they had such nice letterheads and brochures!”?”

On Marketing:
“There is no such thing as a mature market, – only tired marketers!”
“Most marketing managers have left the board room to become managers of one way-communication. The only real marketing concept that appears to survive these years is their title!”

On Strategy:
“Any strategy process should begin by seeing the world as it is, yet most strategy meetings are about writing wishing lists to Santa Claus.”

Christian Majgaard is acknowledged for turning deep thought into clear messages, compelling examples and not least: great humour.

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