Christian Majgaard worked 25 years for LEGO, ending his career as the global top executive, responsible for branding, marketing and business innovation. He and his teams pioneered successful innovations such as the first LEGOLAND® parks in the U.K., USA and Germany, LEGO’s first robot series “Mindstorms®”, the early brand licenses... Read more
Growing Something Brilliant Leadership: Christian Majgaard, LEGO
Interview with Christian Majgaard - how to be the most powerful brand?
Christian Majgaard worked 25 years for LEGO, ending his career as the global top executive, responsible for branding, marketing and business innovation. He and his teams pioneered successful innovations such as the first LEGOLAND® parks in the U.K., USA and Germany, LEGO’s first robot series “Mindstorms®”, the early brand licenses with Hollywood’s movie characters like Harry Potter as well as major software brands. He and his team also pioneered LEGO’s first Brand stores and LEGO’s special dedication to child education. Before joining LEGO, Christian was a senior management consultant with PA Consulting®.
Now in his 3rd career, Christian Majgaard shares his leadership experience via speaking, workshops and board work, his most popular themes being business innovation, strategy, branding and marketing.
He has inspired corporations like Nestlé, Motorola, Swiss Re, Disneyland, Deloitte, Heineken, Abbvie, Merck, Johnson & Johnson, DSV as well as government organisations. Christian Majgaard has guest lectured at business schools across the globe and at corporate leadership development programs.
He authored the booklet “13 hints for tomorrow’s brand builders” as well as numerous articles. He also “starred” in various television and radio- programs. He was featured in the recent book by Dutch/British professors Trompenaars & Hampden-Turner as one of the “21 Leaders for the 21st Century”.
Highlights from his much entertaining views:
On Business Innovation:
“The biggest enemy a corporation will ever encounter during change is itself!”
“If you want a new vision, I shall write one for you now, but how will you make people change?”
On Branding:
“When returning from their holiday, have you ever heard your friends say: ”We stayed at a wonderful hotel, they had such nice letterheads and brochures!”?”
On Marketing:
“There is no such thing as a mature market, – only tired marketers!”
“Most marketing managers have left the board room to become managers of one way-communication. The only real marketing concept that appears to survive these years is their title!”
On Strategy:
“Any strategy process should begin by seeing the world as it is, yet most strategy meetings are about writing wishing lists to Santa Claus.”
Christian Majgaard is acknowledged for turning deep thought into clear messages, compelling examples and not least: great humour.
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You can book Christian Majgaard through London Speaker Bureau by submitting the enquiry form on this page or calling our team. One of our consultants will respond promptly with Christian's current availability, speaking fees and any specific requirements for your event.
Christian Majgaard's speaking fees depend on the event format (in-person or virtual), the location, the length of the engagement and the level of customisation required. Please contact London Speaker Bureau for an up-to-date fee quote for Christian tailored to your event.
Christian Majgaard speaks on Business & Management, Innovation & Creativity, Leadership, Marketing, Strategy. Talks can be shaped around your audience, industry and strategic objectives - share your event brief with London Speaker Bureau and we will work with Christian to align the content with your delegates and goals.
London Speaker Bureau can book Christian Majgaard for events worldwide, subject to Christian's schedule. Please send us your event date, location and format and we will confirm availability and handle travel and logistics on your behalf.
Virtual and hybrid keynotes are now a standard part of the speaking industry. Please contact London Speaker Bureau to confirm whether Christian Majgaard is available to deliver a virtual session for your event and on which platform (Zoom, Microsoft Teams, a bespoke studio or your own).
Most keynote speeches run between 45 and 60 minutes, often followed by a 15-30 minute Q&A. Other formats - shorter conference slots, panel appearances or longer workshop sessions - may also be possible. Share your agenda with London Speaker Bureau and we will confirm what Christian can accommodate.
London Speaker Bureau will brief Christian Majgaard on your audience profile, sector and objectives so the keynote can be shaped around your event. The level of customisation possible depends on the speaker and the lead time - contact us with your brief and we will confirm what Christian can offer.
Christian Majgaard delivers keynotes in English. This profile may not list every language available; ask London Speaker Bureau to confirm. If you require simultaneous interpretation or a multilingual format, please mention this in your enquiry and London Speaker Bureau will arrange it for you.
Christian Majgaard's areas of expertise include Business & Management, Innovation & Creativity, Leadership, Marketing, Strategy. To get a clear sense of Christian's style, credentials and how they engage an audience, please review the biography, popular talks and any videos or testimonials shown on this page, or request a detailed speaker brief from London Speaker Bureau.
Christian Majgaard can be booked through London Speaker Bureau for corporate conferences, leadership events, internal team meetings, association gatherings and private client engagements where expertise in Business & Management, Innovation & Creativity, Leadership, Marketing, Strategy is relevant. Details of Christian's background and previous engagements are included in the biography above; contact us if you would like a more detailed list of past clients or case studies.
Beyond keynote speeches, many of the speakers on our roster also take part in workshops, executive masterclasses, panel discussions and fireside chats. Contact London Speaker Bureau with your preferred format and we will confirm what Christian Majgaard is able to offer alongside or instead of a keynote.
We generally recommend enquiring at least three to twelve months in advance to secure your preferred date with Christian Majgaard, particularly during peak conference seasons. Where possible we also accommodate shorter lead times - please contact London Speaker Bureau to check Christian's current availability for your dates.