Award-winning business broadcaster, bestselling author and global keynote speaker Bruce Whitfield helps leaders and teams cut through complexity to make smarter choices, lead with confidence, and thrive in uncertain times. Bruce interprets the noise at the murky intersection of business, politics and society. He has the extraordinary ability to bring... Read more
Award-winning business broadcaster, bestselling author and global keynote speaker Bruce Whitfield helps leaders and teams cut through complexity to make smarter choices, lead with confidence, and thrive in uncertain times.
Bruce interprets the noise at the murky intersection of business, politics and society. He has the extraordinary ability to bring clarity, humour, and insight to complex issues.
This fresh perspective helps his audience understand how we can choose to fix the future.
He is backed by nearly three decades of impeccable journalistic credentials and has shared platforms with hundreds of business and political luminaries and personalities including Bill and Hillary Clinton, Nouriel Roubini, Charlize Theron and Lord Mervyn King.
He has delivered two TEDx talks, and spoken and facilitated discussions as a media leader at the World Economic Forum in Davos.
Bruce’s keynote themes draw on the most critical lessons he has distilled through analysing successful global businesses. These include the importance of strategic decision making in an uncertain and rapidly changing world, navigating the noise of a negative news cycle, to focus on what matters, and the importance of realistic optimism.
His content shifts perspectives, leaving audiences not only entertained and informed but feeling empowered to make better decisions.
Bruce brings clarity, insight and wit to stages worldwide. He challenges assumptions, sparks new thinking, and leaves audiences ready and inspired to act.
Bruce is writing his fourth book on a fast growing fintech seeking to dominate South East Asian banking, and is the host of the critically acclaimed podcast, The Art of Deciding.
Bruce emphasises that business success in an age of ambiguity hinges on the quality of decisions leaders make under pressure. He underscores the importance of understanding the factors that shape our thinking and responses to the world.
Effective leadership during economic uncertainty involves practical strategies and the ability to inspire and motivate teams. Bruce provides guidance on leading through change and uncertainty. People tend to overestimate risk in the short term and underestimate opportunity in the long term.
With three decades in financial journalism, Bruce is able to delve into and dissect how the news cycle impacts individuals and organizations, emphasizing the need to comprehend its significant influence on decision-making processes.
In today’s attention economy, Bruce demonstrates how to combat information-overload. It is more important than ever to develop the ability to learn what to ignore so as to concentrate only on what truly matters. This clarity allows you to see opportunities that are hidden in plain sight.
Over 50 000 interviews with founders, leaders and newsmakers, combined with his deep research into what makes successful businesses and leaders succeed for his book, Genius, How to Thrive at the Edge of Chaos and topped off by discussions with decision makers for his podcast The Art of Deciding all...