Belinda Parmar OBE is the Chief Executive Officer of The Empathy Business, an award-winning consultancy helping global organisations embed empathy into their leadership, culture, and customer experience. With over two decades of experience transforming workplaces, Belinda is recognised as a leading authority on the intersection of empathy, technology, and business... Read more
Belinda Parmar OBE is the Chief Executive Officer of The Empathy Business, an award-winning consultancy helping global organisations embed empathy into their leadership, culture, and customer experience. With over two decades of experience transforming workplaces, Belinda is recognised as a leading authority on the intersection of empathy, technology, and business performance.
Belinda brings unique insight from her work with some of the world’s largest companies across finance, energy, and technology – including Barclays Bank, Lloyds, AGL, OVO, Toyota, and AB InBev. Her results-driven approach to emotional intelligence in business has delivered measurable impact: her work with AGL, one of the world’s largest energy companies, led to a 20.9% reduction in customer complaints and $1.7 million in cost savings, proving that empathy drives both human and commercial outcomes.
A strong advocate for the responsible use of AI, Belinda is currently leading Empathy & AI pilot programmes in major organisations to explore how technology can support more human-centric business practices. Her philosophy is grounded in the belief that the future of work lies in enhancing human connection through the smart application of technology.
Beyond her corporate work, Belinda serves as a Non-Executive Director for the UK Ministry of Defence and is recognised as one of Computer Weekly’s Most Influential Women in Tech 2025. She received an OBE for Services to Women in Technology, and her company, The Empathy Business, was recently shortlisted for Best Innovation in Customer Service at the ECCCS Awards 2025.
Trained as a barrister, Belinda’s career reflects her core belief: that magic happens when head meets heart – when logic is fused with emotion, and when AI is designed to serve humanity.
Artificial intelligence is reshaping the way we live and work, but it cannot replicate the essence of what makes us human: our ability to connect, to feel, and to lead with empathy. In this keynote, Belinda Parmar OBE explores what human leadership means in an AI-driven world.
She will answer...
Drawing on Belinda’s lessons from working with hostage negotiators, this session shows leaders how to navigate difficult conversations with empathy, not ego.
Discover how small, strategic nudges rooted in EQ can create lasting cultural change — one empathy nudge at a time.