Belinda Parmar OBE Profile Picture

Keynote SpeakerBelinda Parmar OBE

Leading Authority on the Intersection of Empathy, Technology & Business Performance

Belinda Parmar OBE is the Chief Executive Officer of The Empathy Business, an award-winning consultancy helping global organisations embed empathy into their leadership, culture, and customer experience. With over two decades of experience transforming workplaces, Belinda is recognised as a leading authority on the intersection of empathy, technology, and business... Read more

Biography

Belinda Parmar OBE is the Chief Executive Officer of The Empathy Business, an award-winning consultancy helping global organisations embed empathy into their leadership, culture, and customer experience. With over two decades of experience transforming workplaces, Belinda is recognised as a leading authority on the intersection of empathy, technology, and business performance.

Belinda brings unique insight from her work with some of the world’s largest companies across finance, energy, and technology – including Barclays Bank, Lloyds, AGL, OVO, Toyota, and AB InBev. Her results-driven approach to emotional intelligence in business has delivered measurable impact: her work with AGL, one of the world’s largest energy companies, led to a 20.9% reduction in customer complaints and $1.7 million in cost savings, proving that empathy drives both human and commercial outcomes.

A strong advocate for the responsible use of AI, Belinda is currently leading Empathy & AI pilot programmes in major organisations to explore how technology can support more human-centric business practices. Her philosophy is grounded in the belief that the future of work lies in enhancing human connection through the smart application of technology.

Beyond her corporate work, Belinda serves as a Non-Executive Director for the UK Ministry of Defence and is recognised as one of Computer Weekly’s Most Influential Women in Tech 2025. She received an OBE for Services to Women in Technology, and her company, The Empathy Business, was recently shortlisted for Best Innovation in Customer Service at the ECCCS Awards 2025.

Trained as a barrister, Belinda’s career reflects her core belief: that magic happens when head meets heart – when logic is fused with emotion, and when AI is designed to serve humanity.

'Just wanted to give you some feedback on Belinda, who spoke at our IWD event today as we really couldn't have asked for a better speaker. She took the time to prep with us (more than once), she really listened to our goals for the event and tailored her content with examples to match our audience expectations. Her delivery on the day was incredible; personable, funny, authentic and solicited really strong feedback from our attendees. We would absolutely recommend her to other businesses looking for someone to speak in her area of expertise' Laura Hillier - Marketing Director EMEA, Bullhorn / March 2022
"I can confirm that Belinda has far exceeded my expectations in terms of content and delivery. I also really appreciated her patience with the technology set-up, and her openness in tailoring her presentation to the ABB context. In addition, I have had several messages from employees who have mentioned listening to "one of the best presentations" they have had this year." ABB
"I can confirm that Belinda has far exceeded my expectations in terms of content and delivery. I also really appreciated her patience with the technology set-up, and her openness in tailoring her presentation to the ABB context. In addition, I have had several messages from employees who have mentioned listening to "one of the best presentations" they have had this year." Annie Gorman - Global Head of People, DTCAB-InBev / April 2022
''Thank you Belinda for joining our EMEA Team Talks session to discuss the topic of Kindness through the lens of Empathy - a truly insightful, inspiring discussion with clear examples on how we can bring empathy, kindness and integrity into our daily behaviors and why it's so important in both our professional and personal lives. Thank you again!''
“Belinda’s session was a great finish to our leadership conference. I think she delivered exactly what we wanted at what was probably not the easiest session at the end of the day on a Friday.” Nottingham City Council
"The event went very well. Belinda was great, she closed the day on a high with a very energetic and engaging presentation." Ascot Group
“Her thoughtful perspective really elevated the conversation on the working culture in STEM, bringing a unique angle to the discussion.” FT Longitude
"Belinda was amazing – absolutely amazing feedback!’’ BNP Paribas
“Belinda’s talk was very inspiring and crucial for MF Brands Young Talents to understand the power of empathy in the performance of our business.“ Lacoste
“Thought-provoking with tangible takeaways.” United Nations
“An empowering and inspiring session.” NHS England
“Belinda spoke at our IWD event today as we really couldn't have asked for a better speaker.” Bullhorn
“Belinda is a true expert when it comes to Empathy, but her super-power is bringing this to life within a corporate environment” AB-InBev
“Belinda provided the perfect blend of thought-provoking insights and real-world practicality. The audience was highly engaged from start to finish, and her energy and humour was perfectly pitched.” McCain

Popular Talks by Belinda Parmar OBE

  • Human Leadership in an AI World

    Artificial intelligence is reshaping the way we live and work, but it cannot replicate the essence of what makes us human: our ability to connect, to feel, and to lead with empathy. In this keynote, Belinda Parmar OBE explores what human leadership means in an AI-driven world.

    She will answer...

  • Courageous Conversations

    Drawing on Belinda’s lessons from working with hostage negotiators, this session shows leaders how to navigate difficult conversations with empathy, not ego.

  • Marginal Gains using AI and empathy

    Discover how small, strategic nudges rooted in EQ can create lasting cultural change — one empathy nudge at a time.