When global leaders are facing crisis or excited to unlock opportunity, they turn to Anita Mendiratta – a renowned global strategic advisor, author, diplomat, on-stage and on-air personality specialising in tourism, aviation, leadership and sustainable development. Leading London-based consulting firm Anita Mendiratta & Associates, Anita brings over three decades of... Read more
When global leaders are facing crisis or excited to unlock opportunity, they turn to Anita Mendiratta – a renowned global strategic advisor, author, diplomat, on-stage and on-air personality specialising in tourism, aviation, leadership and sustainable development.
Leading London-based consulting firm Anita Mendiratta & Associates, Anita brings over three decades of experience across 100+ countries, establishing herself as a trusted source of insight and inspiration focusing acutely on the transformation of national economies, societies, identities, and future growth trajectories.
Recognised for her acute understanding of the economic, social, cultural and environmental factors shaping – and reshaping – nations and industries, her extensive work and deep commitment have solidified her reputation as a senior advisor to the leadership of governments and top-tier organisations and go-to for global media.
As Special Advisor to the Secretary General of UN Tourism (formerly UNWTO), Anita has influenced global policies embedding the tourism sector as a critical force of national alignment, advancement, competitiveness and identity. Her work especially in Asia, Africa and the Middle East highlights her trusted expertise in national and regional transformation through hospitality, aviation, and tourism development.
Her multi-award nominated book, The Call to Leadership, is acclaimed globally as a rigorous study of exceptional leadership as it reveals the true essence of leadership in times of extreme challenge. Beyond the technical aspects of leadership, her book goes deep into the hearts and minds of global decision makers at the highest level, reflecting her deep commitment to fostering confident, courageous, compassionate leadership.
Furthermore, Anita channels her belief in global activity making a local impact through her Foundation, The Anita Mendiratta Foundation – that works in tourism-dependent countries to help get children at risk back on the path to education.
Firmly embedded within the global leadership community, Anita’s influence has earned her recognition as one of the ‘Most Influential Women in Tourism’, ‘Top 25 Inspirational Executives in Travel/Hospitality’, and ‘Top 25 Executives to Watch in 2025’.