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Keynote SpeakerAmy Brann

Expert in Neuroscience Empowered People Development and Founder of Synaptic Potential

Amy Brann is the founder of Synaptic Potential, a boutique consultancy that helps organisations achieve sustainable high performance by intentionally using the brain’s potential to drive success. Synaptic Potential helps you unlock the power of our incredible brains and offers a clear, insightful, and practical approach to neuroscience and behavioural... Read more

Popular Talks

  • Empathetic Leadership: Weak or Wisdom?
  • Hallmarks of Effective Leaders
  • Behaviour change & neuroflexibility
  • Neuro learning habits
  • The Inclusive Workplace
    • More talks

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Biography

Amy Brann is the founder of Synaptic Potential, a boutique consultancy that helps organisations achieve sustainable high performance by intentionally using the brain’s potential to drive success.

Synaptic Potential helps you unlock the power of our incredible brains and offers a clear, insightful, and practical approach to neuroscience and behavioural science, asking questions such as:

  • Is your organisation using its Whole Brain Potential?
  • How consistently do the people in your organisation actually access their FULL BRAIN PERFORMANCE when carrying out their daily work?

Amy will take you through the exciting research that drives mindset, motivation, performance, and habits. Synaptic Potential has worked with some of the top organisations in the world to help them work smarter, not harder. Their impressive clients include Tesco, Warner Brothers, EY, Twinings, Novartis, and BNP Paribas.

As part of her mission to make neuroscience accessible and actionable, Amy has launched a brand-new podcast, Make Your Brain Work, alongside her co-host, Dr. Jessie. In each episode, they share science-backed strategies to enhance brain performance, improve decision-making, and build resilience. Designed for growth-driven professionals, the podcast offers practical insights in just 30 minutes, making it an invaluable resource for individuals and teams looking to optimise their potential.

As well as being at the helm of Synaptic Potential for over 19 years, Amy is also the author of three compelling, multi-translation books – Make Your Brain Work, Neuroscience for Coaches, and Engaged: The Neuroscience Behind Creating Productive People in Successful Organisations – that offer a unique take on people development through the lens of neuroscience.

Amy’s confident and charismatic approach has enabled her to support a wide range of organisations. She speaks to leaders and managers who describe their people as ‘intelligent and discerning’ and want to drive performance from a scientific, evidence-based perspective.

What can a keynote of this nature offer your organisation?

Synaptic Potential has helped organisations improve change fatigue, innovation slumps, a lacking learning culture, depleted well-being, and team disharmony.

Amy’s personable and down-to-earth approach to credible science has also helped organisations understand how to harness the brain to improve trust, humility, resilience, autonomy, engagement, and all the things that count when it comes to a thriving workplace culture and outstanding commercial results.

Amy has shared her High Performing Neural Networks research and practical takeaways on the Master of Sports Science MSD at Manchester Met University, various MBAs, and at Cambridge’s Møller Institute over the years. Her Change Readiness approach helps organisations whose people need to embrace change, agility, and adaptability while reducing the friction caused by practical challenges.

The Synaptic Potential team is dedicated to their vision of equipping organisations with the knowledge to unlock their Whole Brain Potential.

This is achieved through their inspiring keynotes, workshops, webinars, and practical masterclasses, each embedded with actionable habits.

All of the exciting knowledge Amy shares aligns with research into the Hallmarks of High Performance and how neural networks are shaped in our brains. They offer bespoke consultancy services with internal professionals and shape company culture through neuroscience essentials. Amy’s work serves as a catalyst to transform organisations from the inside out, redesigning the narrative.

“Our senior team introductory session with Amy provoked a high level of interest and engagement. Since working in this role, I haven’t seen the group latch on to something so quickly in such a strong way.” Steven Napier, International HR Director, Twinings Ovaltine
“Yesterday was a great start! I simply loved it, it was wonderful to see your passion and expertise in action. I had a chat with my colleagues on our way back to the office. We all thought it was extremely valuable and your storytelling combined to exemplifying was simply great!” Anne Lind – MD Financial Services, Management Consulting Lead Nordic, Talent and Organisation Lead Nordic, Accenture, Finland
“I have had the opportunity to work with Amy for approximately a year and in that time she has proven to be very engaging regardless of whether talking to a senior global stakeholder or a junior professional. Amy is able to discuss a range of topics in a manner where she demonstrates deep knowledge and understanding of neuroscience yet translates this into a simple matter of fact way. She is articulate in her delivery and is able to build on ideas in a collaborative way. She is very responsive and provides high quality work in short periods of time. Finally for me, one of Amy’s differentiating factors is her ability to link real business problems to solutions." Caroline Henderson, Director, Global Assurance Talent Team, EY
“For me, I really enjoyed the whole day and especially the morning. I value your grounding in research and the strong connections to that. You are very knowledgeable and able to answer anything that is thrown at you.” Jane Sendall, Warner Bros, VP, Learning and OD, EMEA and Asia Pacific
"The work Synaptic Potential have been doing with UNNC has been a great catalyst for change where we have seen real outcomes. We have an engaged team of coaches trained in neuroscience who have a great awareness of how to get the best from people.” Ben Whitter, Director of Organisational Development, University of Nottingham Ningbo, China
"Pretty quickly in our selection process you set yourself apart from the crowd. Your understanding of the situations we described and exploration of solutions you could offer showed a superior grasp of your field that was at once both credible and engaging. During our consultancy session every single sentence was a nugget of gold. I've got pages of notes. We couldn't have asked for more." Hodl Whittaker, Learning Manager for Group, Tesco
“Amy Brann provided a session on ‘Risk’ for around 60 senior leaders within our university. Her subject knowledge, delivered with energy and enthusiasm, engaged the audience from the outset and she managed to reset the organisation’s attitude to risk, which had previously been rather risk averse, to align far better with the goals of the new Strategic Plan. The session was fun and informative and also offered a valuable opportunity for staff to get to know each other.” Professor Cara Aitchison, Vice-Chancellor, Cardiff Metropolitan University
“A BIG thank you to you! You were in great form and you deserve huge credit for your presentation. I loved it! Virtually every delegate rated you either Very Good or Excellent. That's quite rare. Congratulations! Thank you very much for spending time with the delegates throughout the day; that's also rare, and greatly appreciated :-) I'll have no hesitation in recommending you to our clients for future speaking opportunities.” Bob Mackenzie, Director, Benchmark for Business
“Thanks so much for your session, the feedback has been overwhelmingly positive. Once again, it was a privilege to hear you talk about neuroscience in a way that is accessible and relevant for an HR audience. Of particular interest was the neuroscience behind how we can prepare our brains for optimal performance, and the discussion on what will be the preserve of humans in an AI world.” Gillian Morris, Head of Talent Management, Jaguar Land Rover
“You were great on stage and great content and I am sure the message you delivered, added value to everyone. SAP Ariba Live is quite a marquee event and I am sure you can drive great mileage from delivering a key notehere.” Mayank Chandla, Associate Partner and SAP Ariba Leader - IBM Europe
“The neuroscience training was insightful and really appealed to me to know how and why we do things the things we do. I found it applies so often to the every day work that I do; whether that's in training, coaching or development chats, it's something that has resonated and adds gravitas to those conversations.” Claire Kearney, Commercial Training Manager, News UK

Popular Talks by Amy Brann

  • Empathetic Leadership: Weak or Wisdom?
    This Keynote is perfect for audiences who: – Are navigating leadership roles and seeking to build stronger, trust-based relationships within their teams. – Struggle with balancing empathy and decision-making authority in high-pressure environments. – Want to create a workplace culture that prioritizes psychological safety, inclusion, and resilience. The audience will...
  • Hallmarks of Effective Leaders
    This Keynote is perfect for audiences: – Who are smart leaders, who don’t want any fluff and are open to just how impactful their leadership is. – Who want to unlock the potential of their people, but need some guidance in how to do that in a time efficient way....
  • Behaviour change & neuroflexibility
    This Keynote is perfect for audiences: – For whom behavioural change is critical to organisational success. – Where there is a healthy respect and curiosity towards what science can add to how people can change most efficiently and comfortably. – Who may have been on a change journey for some...
  • Neuro learning habits
    This Keynote is perfect for audiences: – Who are keen to know practically how they can fit more learning into an already busy schedule! They are struggling to make time for learning. – That know the world isn’t going to stop changing, and so they need to keep up and...
  • The Inclusive Workplace
    This is perfect for your audience if… – You recognise that different people have different strengths and weaknesses – Equality, creativity, flexibility are important to you – even if you’re not sure how to make them all happen – Every employee counts and you want each of them to perform...
  • Sustainable Wellbeing
    This is perfect for your audience if… – Your people are stressed, exhausted or experiencing change fatigue – Perhaps you have already tried to help them with gyms, mindfulness subscriptions or motivational talks on resilience – The workload is not likely to decrease substantially anytime soon – You need people...
  • Critical thinking & problem solving
    This is perfect for your audience if… – They are smart people who are typically very strong on cognitive processes – Solving problems will continue to be an important part of their role – You need fresh innovation to support organisational objectives – Science and facts that underpin practical strategies...
  • Sustainable High Performance
    This Keynote is perfect for audiences… – Where their success depends on them using their brains as well as possible. – That are looking for a way to approach performance enhancement that doesn’t result in employee burnout. – That value a science-based approach to people development. – That strive for...
  • People development
  • Achieving your whole brain potential
  • Brain Performance
  • Behavior & Mindset Change
  • Neuroscience of coaching
  • Creating workplace cultures