Allyson Stewart-Allen – Keynote Speaker

International branding/marketing/business expert

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Specialist Subjects

  • Brand Failure
  • Corporate Culture
  • Developing Your Leadership Brand
  • Going Global
  • International Branding
  • Working with Americans


  • German


Allyson Stewart-Allen is a recognized speaker, advisor, broadcaster, educator and entrepreneur helping business leaders and their brands succeed in international cultures and markets.
A Californian based in Europe for 30 years, Allyson applies her international consulting experience, MBA education with Dr. Peter Drucker and multilingual abilities to the company she founded: International Marketing Partners.

Allyson has advised more than 200 businesses in 26 countries including BAE Systems, Burberry, Cadbury, Coach, HSBC, Lufthansa, NBC Universal, SAB Miller and Shell.

Besides helping leaders successfully and profitably span international boundaries, she is a regular commentator for BBC, CNN, FT, Sky News (where she spent 4 years as the weekly Muse of Marketing), Wall Street Journal and soon to be appearing for her fourth season on BBC’s The Apprentice: You’re Fired.

Allyson Stewart-Allen is author of best-selling book Working with Americans, the first- ever business manual exclusively about the US business culture and the first business book to appear at the Hay on Wye festival.

Allyson is included in The Female FTSE Report 2014: 100 Women to Watch (Cranfield Centre for Women Business Leaders), Who’s Who in the World and Who’s Who in America. In addition, she is the first- ever two-time winner of the EFMD’s Excellence in Practice Award for the leadership programmes she conceived and delivered for Lufthansa (LBS, 2009) and BAE Systems (Said Business School – Oxford University, 2012).

In addition to her frequent keynote appearances at international conferences, Allyson Stewart-Allen is a Member of the Board of the Chartered Institute of Marketing, an Advisory Board member and judge for the National Business Awards, a Mentor for the Mayor of London’s International Business Programme, and presenter at The Drucker Forum in Vienna.

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