Alison Edgar – Keynote Speaker

The Entrepreneur’s Godmother

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Specialist Subjects

  • Intrapreneurship – improving performance by cultivating entrepreneurial thinking
  • Secrets of Successful Sales
  • The Art of Getting What You Want
  • Big Ball theory


  • English


Alison Edgar MBE also known as “The Entrepreneur’s Godmother” to a plethora of the world’s most successful entrepreneurs, brings a matchless amalgamation of outside of the box thinking, insight, and knowledge to the world of professional development.

Her teachings have pioneered culture change within her five-star global clientele such as Sky, Equifax, The NHS, and The Discovery Channel, where she has delivered her world-class ‘Intrapreneurship’ methodology to enhance the development of teams by helping employees to think like entrepreneurs.

In 2020, Alison Edgar received an MBE for recognition of her long-term work within entrepreneurship and business, which continues to inspire her methodologies.

Author of WHSmith Top Ten and Amazon Best Selling book ‘Secrets of Successful Sales’, Alison combines her 20+ years of experience as a top performer in blue-chip sales with her abundance of hands-on involvement transforming small businesses to provide a clear-cut methodology which has been likened to ‘The E-Myth’. The book has been recognised by The Independent as one of the top business books written by a woman.

As a speaker, Alison Edgar’s magnitude of experience working with top clients across a wide range of sectors gives her the ability to connect with audiences of all backgrounds, through relatable anecdotes and personal stories. Alison spends time with the coordinators to delve deep and get to know the needs of both the individuals and the organisation as a whole to provide an interactive and highly tailored session packed with relevant implementable takeaways.

Popular Talks by Alison Edgar

Intrapreneurship – improving performance by cultivating entrepreneurial thinking

Using the What Would I Do If It Was My? methodology. This is a thought-provoking session looking at –

  • What would I do I it was my first day? A deep dive into growth mindset and positivity
  • What would I do if it was my Grandmother? Giving an overview of DISC behaviour techniques and how to use them to exceed internal and external customer expectations.
  • What would I do if it was my business? looking at cost/profits, sales/customer service and management of time to improve productivity and well-being.

Secrets of Successful Sales

Based on WHSmith top 10 business book and Amazon #1 Best Seller, this talk teaches The Four Key Pillars of Sales gives sales teams a proven methodology to increase sales.

  • Behaviours
  • Process
  • Strategy
  • Confidence

The takeaway for the audience is to think like STARS:

Stay positive
Always Positive
Resilient = SUCCESS

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