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Keynote SpeakerSorin Patilinet

The Marketing Engineer

For 20 years, Sorin has done the one thing most marketers like to avoid. He proved the impact of their business decisions. Sorin has spent two decades in senior marketing roles at the biggest names in FMCG: Mars, PepsiCo, BAT. He built the systems that answer marketing’s most uncomfortable question.... Read more

Watch Sorin Patilinet in action

Popular Talks by Sorin Patilinet

  • What Happens When Every Investment Decision Starts With the Outcome?
  • What Would Your Marketing Look Like If an Engineer Built It?
  • When the AI Can Make the Ad, What Stays Human?
  • The 7 Wonders of Marketing Effectiveness?
  • How Small Brands Really Grow?

Biography

For 20 years, Sorin has done the one thing most marketers like to avoid. He proved the impact of their business decisions.

Sorin has spent two decades in senior marketing roles at the biggest names in FMCG: Mars, PepsiCo, BAT. He built the systems that answer marketing’s most uncomfortable question. Did it actually work?

At Mars, he built the global Marketing Effectiveness Center of Expertise from a blank page. The measurement systems his team created, AVI and ACE, went on to earn recognition from WARC, ANA, and the WFA. Today he advises on Marketing Strategy and Measurement Innovation at PepsiCo and other large organizations.

His path was not the obvious one. A kid from Bucharest, trained as an engineer, in a country where Western advertising was almost contraband. He fell for marketing during the Night of the Ad Eaters, an all-night reel of the world’s best commercials. From a cinema seat in Romania to the boardrooms of the world’s largest advertisers is not a straight line. That’s the whole point. That passion first became a successful blog, “Engineering Marketing,” and then a published book. Marketing Effectiveness: Applying Marketing Science for Brand Growth (Kogan Page)
was a #1 bestseller on Amazon Marketing. He teaches at Wharton.

From Cannes to Singapore to Stockholm to New York, he has taken the main stage at the industry’s defining events: Cannes Lions, WFA Global Marketer Week, Campaign360, the ARF.

Ready to invite Sorin Patilinet to your event?

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What clients say about Sorin Patilinet

“We were very pleased to invite Sorin to speak at Campaign360 in Singapore. His keynote was highly informative and provided valuable perspectives on the topic on AI and human connection. The audience found his presentation clear, practical, and insightful, with many actionable takeaways that resonated strongly with both strategic and operational teams. We greatly appreciated his contribution to the event and the depth of expertise he brought to the stage.” Jaime Ng, Events Director - Campaign Asia
“Sorin agreed to be the keynote speaker at our annual marketers’ meeting organized by POR in January 2026. His presentation on marketing effectiveness was excellent, providing a clear overview of marketing effectiveness concepts and linking them to practical applications. Sorin also participated in an interesting panel discussion immediately following his presentation, where he discussed with Polish marketers their role and the need for change.” Elżbieta Gorajewska – Director Polish Advertisers Association

How to book Sorin Patilinet as a keynote speaker

How do I book Sorin Patilinet for a keynote speech?

You can book Sorin Patilinet through London Speaker Bureau by submitting the enquiry form on this page or calling our team. One of our consultants will respond promptly with Sorin's current availability, speaking fees and any specific requirements for your event.

What are Sorin Patilinet's speaking fees?

Sorin Patilinet's speaking fees depend on the event format (in-person or virtual), the location, the length of the engagement and the level of customisation required. Please contact London Speaker Bureau for an up-to-date fee quote for Sorin tailored to your event.

What topics does Sorin Patilinet speak about?

Sorin Patilinet speaks on Artificial Intelligence, Economics & Finance, Financial, Leadership, Leadership & Motivation. Talks can be shaped around your audience, industry and strategic objectives - share your event brief with London Speaker Bureau and we will work with Sorin to align the content with your delegates and goals.

Is Sorin Patilinet available for international events?

London Speaker Bureau can book Sorin Patilinet for events worldwide, subject to Sorin's schedule. Please send us your event date, location and format and we will confirm availability and handle travel and logistics on your behalf.

Does Sorin Patilinet deliver virtual or online keynotes?

Virtual and hybrid keynotes are now a standard part of the speaking industry. Please contact London Speaker Bureau to confirm whether Sorin Patilinet is available to deliver a virtual session for your event and on which platform (Zoom, Microsoft Teams, a bespoke studio or your own).

How long is a typical keynote by Sorin Patilinet?

Most keynote speeches run between 45 and 60 minutes, often followed by a 15-30 minute Q&A. Other formats - shorter conference slots, panel appearances or longer workshop sessions - may also be possible. Share your agenda with London Speaker Bureau and we will confirm what Sorin can accommodate.

Can Sorin Patilinet tailor the keynote to our industry and audience?

London Speaker Bureau will brief Sorin Patilinet on your audience profile, sector and objectives so the keynote can be shaped around your event. The level of customisation possible depends on the speaker and the lead time - contact us with your brief and we will confirm what Sorin can offer.

What languages does Sorin Patilinet present in?

Sorin Patilinet delivers keynotes in English, French. This profile may not list every language available; ask London Speaker Bureau to confirm. If you require simultaneous interpretation or a multilingual format, please mention this in your enquiry and London Speaker Bureau will arrange it for you.

What makes Sorin Patilinet a strong fit as a keynote speaker?

Sorin Patilinet's areas of expertise include Artificial Intelligence, Economics & Finance, Financial, Leadership, Leadership & Motivation. To get a clear sense of Sorin's style, credentials and how they engage an audience, please review the biography, popular talks and any videos or testimonials shown on this page, or request a detailed speaker brief from London Speaker Bureau.

What kind of events can Sorin Patilinet speak at?

Sorin Patilinet can be booked through London Speaker Bureau for corporate conferences, leadership events, internal team meetings, association gatherings and private client engagements where expertise in Artificial Intelligence, Economics & Finance, Financial, Leadership, Leadership & Motivation is relevant. Details of Sorin's background and previous engagements are included in the biography above; contact us if you would like a more detailed list of past clients or case studies.

Does Sorin Patilinet offer workshops, panels or fireside chats in addition to keynotes?

Beyond keynote speeches, many of the speakers on our roster also take part in workshops, executive masterclasses, panel discussions and fireside chats. Contact London Speaker Bureau with your preferred format and we will confirm what Sorin Patilinet is able to offer alongside or instead of a keynote.

How far in advance should we book Sorin Patilinet?

We generally recommend enquiring at least three to twelve months in advance to secure your preferred date with Sorin Patilinet, particularly during peak conference seasons. Where possible we also accommodate shorter lead times - please contact London Speaker Bureau to check Sorin's current availability for your dates.