Shakaila Forbes-Bell is a Fashion Psychologist, consultant, TV commentator, founder of the platform ‘Fashion is Psychology’ and best-selling author of the book “Big Dress Energy”. In 2016, Shakaila became the first Black person in the world to earn a postgraduate degree in the emerging field of Fashion Psychology. Her thesis... Read more
Shakaila Forbes-Bell is a Fashion Psychologist, consultant, TV commentator, founder of the platform ‘Fashion is Psychology’ and best-selling author of the book “Big Dress Energy”.
In 2016, Shakaila became the first Black person in the world to earn a postgraduate degree in the emerging field of Fashion Psychology. Her thesis investigating the impact of racial representation in fashion media on consumer behaviour was published in the International Journal of Market Research. Throughout her career, she has delivered workshops and consultancy sessions.
She has been a brand ambassador for global brands like Calvin Klein, Depop, eBay, Entain, Next, Maybelline, Afterpay, and more, helping brands and consumers understand the psychological significance of fashion and beauty trends. She has given keynote speeches at international events such as Stylist Live in the UK, Global Fashion Agenda in Denmark and the Password Conference in Estonia. She has lent her expert insights to the small screen, featuring on TV shows such as Fox News 5 and Channel 5’s ‘How Do They Do It’; she has also appeared on This Morning and Lorraine (ITV) in the UK and Breakfast Television in Canada. She has bylines in Cosmopolitan, Mr Porter, Marie Claire and i-D. She has been featured and profiled in numerous publications such as Forbes, Sunday Times Style, Business Insider, Stylist and more.
Understanding how sustainable fashion impacts mental health and self-perception.
How to make mindful fashion choices that positively influence well-being
Understanding how fashion influences your digital presence.
How to use fashion to build a strong personal brand online.
The role of fashion in expressing and reinforcing cultural identity.
How to navigate cultural appropriation and fashion with sensitivity.
The role of fashion in career advancement and workplace perceptions.
Creating a wardrobe that aligns with professional aspirations.
Revealing the psychological and emotional motivations behind consumer behaviour. Discuss the tactics consumers can use to become more mindful shoppers and how brands can increase consumer loyalty while maintaining sustainable objectives.
Insights into emerging trends in fashion psychology.
The growing role of AI, virtual fashion, and the psychological impact of digital clothing.
How different colors affect our mood and perception by others.
Using color theory to enhance personal and professional presence.
Helping designers apply design thinking principles to produce more collaborative, innovative and sustainable collections.
Exploring the factors that influence purchasing decisions in fashion.
How marketers and designers use psychology to shape consumer habits.
Exploring how fashion plays a role in the expression of gender identity.
Encouraging inclusivity and diversity in fashion.
Explore how personal style influences self-perception and confidence. Tips on how to align wardrobe choices with career goals and self-expression. Analyzing the relationship between clothing and body image. Strategies for developing a healthier body image through conscious fashion choices.
Examining the psychology behind why certain clothes make us feel certain ways.
Tools to use fashion as a tool for emotional regulation.