Sam McAlister – Keynote Speaker

Author of “Scoops” played by Billie Piper in Netflix’s “Scoop”, TEDx speaker, Visiting Senior Fellow at LSE, Journalist and Presenter

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Specialist Subjects

  • Inside story of Prince Andrew interview: “How to convince (A Prince)”
  • Negotiation
  • From Newsnight to Netflix
  • Media interviews
  • Women and the workplace
  • Leadership
  • Speaking truth to power
  • Communication
  • Reputation
  • Dealing with the media
  • Crisis communication
  • Resilience


  • English


Sam McAlister is a TEDx speaker, BAFTA-nominated interviews producer, executive producer and LSE Visiting Senior Fellow who has negotiated with everyone from Buckingham Palace to The White House, Tesla to Facebook. With skills honed over a decade in the BBC’s elite news programmes, notably BBC Newsnight, she is used to persuading reluctant individuals to participate in a news programme renowned for its rigour and bite.

Exclusives include, most famously, that interview with HRH Prince Andrew — but also Sheryl Sandberg, Prime Minister Trudeau, President Clinton, Prime Minister Netanyahu, Elon Musk, James Comey, Stormy Daniels, Julian Assange, Trevor Noah, Amy Schumer and Eric Schmidt.

She has the inside scoop on the Prince Andrew interview and what interviews like this say about leadership, reputation, and communication in the modern age. She knows how to avoid making terrible mistakes and how to deal with the media and its fiercest inquisitors. She also talks about the art of negotiation — honed over decades — and “How to convince a Prince.”

Negotiation, dealing with the media, strategy and public speaking have always been at the core of everything that Sam has done — from her time as a criminal defence barrister to her many public speaking and debating prizes, and her dealings with celebrities and governments.

She has extensive experience of keynote speaking– with everyone from banks to law firms, via CEOs and Embassies and has also chaired day long events, spoken on panels and hosted awards ceremonies.

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