Persia Lawson is an author, speaker and “one of the UK’s most successful love coaches” (The Times) from London.
Her passion for helping women transform their relationships, careers and lives from the inside-out stems from witnessing her parents battle with (and eventually overcome) a crippling drug addiction during her childhood and teenage years.
Persia’s response to this upbringing was somewhat typical: on the one hand, she developed a propensity for high performance, procuring the joint top mark in the country for her English Literature GCSE whilst her dad was in rehab, and representing the UK in acting at the 2010 World Expo in Shanghai. On the other, she found herself in increasingly destructive (at times, even dangerous) relationships with men.
Her rock bottom came in her mid-twenties, having put on two stone in two months after being sexually assaulted in a London strip club she was working at. This experience forced her to deal with her childhood trauma and rebuild her identity and world on much healthier foundations, as her parents had.
Having turned her life around (and met her wonderful husband along the way), Persia re-trained in cognitive behavioural therapy and began using her life experience and background as a professional, classically trained actor to inspire women to overcome their own demons and become their biggest champion.
Author of Love is Coming and creator of the top 5 podcast of the same name, Persia also co-founded the progressive positive lifestyle movement, Addictive Daughter, back in 2012, and is the co-author of The Inner Fix (Hodder & Stoughton, 2016) which guides millennials to successfully navigate a quarter-life crisis. She has partnered with and fundraised for many charities, including The Big Issue, War Child and The Amy Winehouse Foundation.
Both radical and relatable, Persia is known for her no-BS speaking style and pioneering approach to self-development. She has been deemed an “irreverent British guru” by Marie Claire magazine and a “trailblazer” by Sadie Frost, and her work has been featured in Vogue, Cosmopolitan, the BBC, the Telegraph, You magazine and the Evening Standard, to name a few.
Through her keynote speeches, workshops and coaching programmes, Persia has supported many leaders – from CEOs to influencers, doctors, politicians, musicians and actors – to stop looking outside of themselves for the success and the partner they want to get, and start looking inside of themselves for the leader and the partner they are called to be.
“One of the UK’s most successful love coaches.”
“Irreverent British guru.”
Marie Claire Magazine
“Quarter-life crisis queen.”
“Refreshingly honest, raw and relatable, Persia is trailblazing a path for those ready to learn how to find and nurture real, soulful love.”
Sadie Frost, Actor, Producer & Fashion Designer
“Persia is a beautiful paradox because she is effervescent with wildness, yet has a quiet resolve for consistent love.”
Charlie Mackesy, Artist & Bestselling Author of The Boy, The Mole, The Fox and The Horse
“Persia provides a fresh, intelligent perspective on the issues that so many Gen Y-ers face today. Her passion for her work is truly inspiring!”
Dr Linda Papadopoulos, Psychologist, Broadcaster & Author
“Persia somehow manages to combine incredible insight and sage advice with a huge dollop of humour. Her down-to-earth approach makes her the ultimate coach for anyone looking to make a change in their life.”
Tui McClean, Journalist & Broadcaster, The BBC
“Persia has a real understanding of the challenges that face young women. Her warmth, compassion and honesty really set her apart.”
Daisy Buchanan, Award-Winning Journalist & Bestselling Author
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