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Keynote SpeakerNathalie Nahai

Described as “a rare polymath with deep expertise in tech, marketing and psychology”, best-selling author and podcast host

Topics

Popular Talks

Reclaiming human connection in an ever automated world
Marketing & Machine: Building trust, integrity & brand loyalty in an age of AI
Business Unusual: The psychology behind resilient brands
The secret psychology of resonant communication
The psychological principles behind persuasive platforms

More talks

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Biography

Described as “a rare polymath with deep expertise in tech, marketing and psychology”, Nathalie draws upon a rich background in human behaviour, web design and the arts, to offer a unique vantage point from which to examine the complex challenges we face today. Having studied psychology and worked as a web designer early in her career, her frustration at the lack of a comprehensive framework through which to understand online behaviour, led her to write what has since become an international best-seller, Webs Of Influence: The Psychology of Online Persuasion (Pearson).

Adopted as the go-to manual by business leaders and universities alike, Webs Of Influence has been translated into 7 languages, and alongside her new book, Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience, serves as the cornerstone for Nathalie’s work with clients including Google, Accenture, Unilever and Harvard Business Review, among others. A popular speaker, consultant and facilitator to Fortune 500 companies, Nathalie has lectured at some of the world’s most prestigious institutions (from Cambridge and UCL universities, to Lund and Hult business schools), and her experience as a skilled communicator has seen her present at SXSW, host the Guardian Changing Media Summit and hold main stage interviews at the Web Summit.

Whether speaking to audiences of thousands, or leading executive roundtables for private clients, Nathalie’s ability to ignite conversation and offer tools and strategies with which to harness human potential, has helped countless organisations transform how they approach business.

From ethics and human behaviour to persuasive tech, Nathalie addresses the specific challenges faced by larger, more diverse brands and organisations today, including: the psychological dynamics behind evolving consumer behaviours, the challenges of engaging millennials and Gen Z, how to harness self-determination, the move towards eudaimonic well-being, the role of social identity in social media, identifying and expressing values with coherence, ethics and integrity, resonant communication and marketing, brand resilience and reputation, and how to ethically apply behavioural science principles to enhance your platforms, content marketing, product design and customer experience.

Whether you’re looking to communicate more resonantly, engage people more persuasively or create cultures of integrity that better attract and retain both employees and customers, Nathalie’s insightful, actionable keynotes and workshops offer a robust roadmap to help you navigate uncertainty with greater skill and success.

In 2021 Nathalie launched TheValuesMap.com, a free tool developed in collaboration with Dr Kiki Leutner of Goldsmiths University, to help people within organisations understand, communicate and practically express the values they stand for. A behavioural science advisor and member of the BIMA Human Insights Council, Nathalie also hosts Nathalie Nahai In Conversation, Guardian podcasts, and contributes to national publications, television and radio on the impact of technology in our lives. She is also the founder of Flourishing Futures Salon, a project that curates gastronomical gatherings to help leaders explore how we can thrive in times of turbulence and change.

"Nathalie’s presentation at the Fujitsu Executive Discussion Evening was absolutely on-brief. She took the time to understand our objectives and the topic, and to customise her content. Her delivery was impeccable and she came across as wholly credible yet eminently likeable."

"Nathalie Nahai had a group of 500 of our sharpest, most plugged-in customers riveted as she delved into her fascinating research on why people share. You can tell when a person is a born performer, and Nathalie has that extra something that makes it impossible not to give her your undivided attention."

"Nathalie has a deep expertise and understanding of what motivates web users and how interactive design can enhance (rather than detract from) one’s online experience. She also has a delightful and engaging style that allows her to connect with large audiences and keep them arrested throughout her presentation… It’s a rare skill indeed."

"Nathalie's session was the highest rated session at the entire event. Her topics fit our business needs really well - marketing thought leadership, interesting perspectives on how to influence human behaviour in the digital world, and why personalization and authenticity are key. There are tons of people who can talk about shopping behaviour or brand loyalty but I hadn't seen any that came from the psychological perspective and whose talk track fit nearly as well into our conference themes."

"A supremely charismatic and knowledgeable speaker, she’s exactly what we were looking for in a keynote speaker and she exceeded our extremely high expectations."

"Nathalie was one of the best rated speakers at our conference. She is passionate, engaging and has great knowledge to share."

Popular Talks by Nathalie Nahai

Reclaiming human connection in an ever automated world
This thought-provoking talk explores the intricate balance between the march of automation and human connection, and reveals how we can adapt to a changing landscape of decision-making and engagement in the face of evolving AI technology. As we look towards a more automated, performance-oriented future of consumer engagement, it can...
This thought-provoking talk explores the intricate balance between the march of automation and human connection, and reveals how we can adapt to a changing landscape of decision-making and engagement in the face of evolving AI technology.

As we look towards a more automated, performance-oriented future of consumer engagement, it can be easy to believe there’s increasingly little room for our own ingenuity, skills and imagination. Yet as we integrate more technology into our work and our lives, it is precisely our ability to step back and understand others at a more meaningful level that will enable us to thrive. In a quantified world, as marketing transforms from mass media to hyper-personalized, algorithmically targeted content, it’s easy to forget that behind each data point (and tiny screen) is a real person searching for moments of joy and belonging.

When it comes to marketing, as customers grow more distracted and sad, we must find new ways to reach through the noise to create genuine, memorable moments of connection. Given the challenges we face in retaining human connection in an increasingly technological world, this talk will showcase how our success (or failure) ultimately relies upon our capacity to capture and transport people’s imaginations.

Takeaways:
1. You’ll discover how the quality of our engagement is deeply rooted in emotion, attention and memory, and what this means for optimising your strategy.
2. You’ll understand how to use heterogenous and homogenous communication techniques to capture curiosity and drive high-quality engagement.
3. You’ll learn how to harness customer motivation to move people from intention to action.
Marketing & Machine: Building trust, integrity & brand loyalty in an age of AI
As marketers and businesses turn to AI to optimise their communication strategies, how can we harness technology, creativity, and deep psychological know-how to craft powerful stories and marketing messages that actually capture people’s attention? Drawing upon a unique fusion of tech, psychology, and marketing expertise, this talks reveals how to...

As marketers and businesses turn to AI to optimise their communication strategies, how can we harness technology, creativity, and deep psychological know-how to craft powerful stories and marketing messages that actually capture people’s attention?

Drawing upon a unique fusion of tech, psychology, and marketing expertise, this talks reveals how to wield the tools available to create a brand your customers will love.

From how to build trust, communicate integrity, and leverage emerging generational values, to crafting a memorable brand voice and presence that will capture customers’ attention and drive brand salience, this talk outlines practical tactics and principles you can use to differentiate your business in a competitive landscape.

Takeaways

1.You’ll discover the 3 universal, psychological drives of self-determination that underpin human motivation, and learn how to harness them in your content.

2.You’ll understand how to use robust psychological principles to craft more powerful messages, and take calculated risks to attract a more engaged audience.

3.You’ll learn from best-case examples how to design for integrity and trust so as to boost brand loyalty and long-term customer-brand love.
Business Unusual: The psychology behind resilient brands
In the face of so much volatility, uncertainty, complexity, and ambiguity, and with so much of our communication now online, how can organisations adapt to rapidly changing consumer behaviours and expectations, in order to future-proof their brand and reputation? In this talk, we’ll explore the role of trust and transparency...

In the face of so much volatility, uncertainty, complexity, and ambiguity, and with so much of our communication now online, how can organisations adapt to rapidly changing consumer behaviours and expectations, in order to future-proof their brand and reputation?

In this talk, we’ll explore the role of trust and transparency in decision-making, how to harness trends around social identity, values and eudaimonic consumerism, and map out how you can meet the deeper human needs for self-determination to design meaningful customer experiences that will cultivate stronger brand attachment.
Takeaways
1.     You’ll get actionable advice on how to leverage transparency to build trust online.
2.     You’ll be able to identify and harness the psychological trends shaping eudaimonic consumer behaviours, with examples of brands that are getting this right.
3.     You’ll learn how to meet and leverage the deeper psychological needs that drive our decisions, and learn how to meet these needs so as to build a more meaningful, long-lasting and successful consumer-brand relationship.
The secret psychology of resonant communication
With the majority of our communication taking place online, how can brands bridge the gap of asynchronous interactions to engage more meaningfully with their customers? In this talk, we’ll explore what defines credible brands, what to do when trust gets broken, and how to repair rupture by ensuring we don’t...

With the majority of our communication taking place online, how can brands bridge the gap of asynchronous interactions to engage more meaningfully with their customers? In this talk, we’ll explore what defines credible brands, what to do when trust gets broken, and how to repair rupture by ensuring we don’t fall into the “empathy gap.”

You’ll learn how to mirror language to build rapport, and how to harness the principle of homophily to design content that appeals more persuasively to your intended audience. Finally, we’ll uncover the hidden dynamics of social identity theory to explore how you can craft your communication to resonate with the cherished values of your customers.
 Takeaways
1.     You’ll learn how to use mirroring and active listening techniques to build rapport, and how to use specific psychological principles to design congruent, persuasive communication that increases emotional connection and brand salience.
2.     You’ll discover what makes for a persuasive, effective apology and how to bridge the “empathy gap”.
3.     You’ll understand how to use the principles behind homophily and social identity to craft more resonant communication that engages your customers at a deeper level.
The psychological principles behind persuasive platforms
Why do some brands attract and retain new customers, where others fail? When it comes to designing persuasive customer journeys (whether on a platform, website, app or elsewhere), it’s those that can turn initial engagement into habitual use that become the most successful.   Whether you represent a small business or...

Why do some brands attract and retain new customers, where others fail? When it comes to designing persuasive customer journeys (whether on a platform, website, app or elsewhere), it’s those that can turn initial engagement into habitual use that become the most successful.   Whether you represent a small business or a multinational organisation, success depends on your ability to leverage specific consumer dynamics to drive quality customer engagement and move people to action.
In this talk, we’ll explore some of the most powerful psychological principles you’ll need to create habit-forming, engaging and rewarding interactions for your clients. From how to use endowed progress, sunk-cost fallacy and appointment dynamics, to processing fluency and dopamine loops, you’ll come away with a robust understanding of the principles, examples and tactics you can apply to keep your customers happy and coming back for more. 
Takeaways
1.     You’ll learn how to design more persuasive customer experiences that leverage the dopamine system to drive habitual engagement.
2.     You’ll discover specific principles to help you optimise your current customer journey, reduce friction and lower barriers to purchase, and learn from the brands that are getting this right.
3.     You’ll learn how to deploy powerful UX principles on your platform to drive adoption, attention and loyalty.
Smart personalisation using the Big 5 personality traits
Why are some headlines, videos and pieces of content so much more persuasive than others? And how can we use smart personalisation to ethically enhance experiences for our customers? In this presentation, we’ll explore how you can use the golden standard for personality profiling, The Big Five, to design persuasive...

Why are some headlines, videos and pieces of content so much more persuasive than others? And how can we use smart personalisation to ethically enhance experiences for our customers? In this presentation, we’ll explore how you can use the golden standard for personality profiling, The Big Five, to design persuasive content, marketing and adverts that engage and convert.   From personality-based keywords to message framing and tools, you’ll come away with actionable points, principles and examples you can use to optimise your content strategy so that it engages, delights and moves people to action.
 Takeaways
1.     You’ll learn what The Big Five personality traits are, and where you sit on the scale.
2.     You’ll discover how to optimise your content for customers based on their psychographic profile, and learn from best-case examples of brands that are getting this right.
3.     You’ll also learn about the pitfalls of psychological reactance, and how to avoid the “creepiness factor” to ensure a more ethical, valuable engagement with your customers.
UX, loyalty & trust in financial markets
With challenger banks and fintech companies rocking the world’s financial sector, how can established companies attract and retain customers, and out-compete the newcomers Whether you’re working in the world of insurance, banking or another financial service, this talk reveals how you can leverage specific UX principles to design products, apps...

With challenger banks and fintech companies rocking the world’s financial sector, how can established companies attract and retain customers, and out-compete the newcomers Whether you’re working in the world of insurance, banking or another financial service, this talk reveals how you can leverage specific UX principles to design products, apps and platforms that will draw new customers and keep them coming back for more. From how to deploy behavioural science dynamics that harness the dopamine system, to building trust and affinity through your communications strategy, this talk is perfect for those who want a strategic and practical playbook to take away and apply to their business.

Takeaways
1. You’ll learn how to deploy powerful UX principles on your platform to drive adoption, attention and loyalty.
2. You’ll understand how to leverage the dopamine system to craft habitual engagement.
3. You’ll learn how to use specific psychological principles to design congruent, persuasive communication that increases emotional connection and brand salience.
The secret psychology behind resilient brands
In the aftermath of upheaval, with so much of our communication now online, how can organisations adapt to rapidly changing consumer behaviours and expectations, in order to future-proof their brand and reputation? In this talk, we’ll explore the role of trust and transparency in decision-making, how to harness trends around...

In the aftermath of upheaval, with so much of our communication now online, how can organisations adapt to rapidly changing consumer behaviours and expectations, in order to future-proof their brand and reputation? In this talk, we’ll explore the role of trust and transparency in decision-making, how to harness trends around social identity, values and eudaimonic consumerism, and map out how you can meet the deeper human needs for self-determination to design meaningful customer experiences that will cultivate stronger brand attachment.

Takeaways
1. You’ll get practical tips on how to use transparency online to build trust.
2. You’ll be able to identify and harness the psychological trends shaping consumer behaviours, with examples of brands that are getting this right.
3. You’ll learn about the 3 universal psychological needs that drive our decisions, and how to meet these needs in practical ways so as to build a more meaningful, long-lasting and successful consumer-brand relationship.
The psychology behind resonant communication
With the majority of our communication taking place online, how can brands bridge the gap of asynchronous interactions to engage more meaningfully with their customers? In this talk, we’ll explore what defines credible brands, what to do when trust gets broken, and how to repair rupture by ensuring we don’t...

With the majority of our communication taking place online, how can brands bridge the gap of asynchronous interactions to engage more meaningfully with their customers? In this talk, we’ll explore what defines credible brands, what to do when trust gets broken, and how to repair rupture by ensuring we don’t fall into the “empathy gap.” You’ll learn how to mirror language to build rapport, and how to harness the principle of homophily to design content that appeals more persuasively to your intended audience. Finally, we’ll uncover the hidden dynamics of social identity theory to explore how you can craft your communication to resonate with the cherished values of your customers.

Takeaways
1. You’ll learn how to use mirroring and active listening techniques to build rapport.
2. You’ll discover what makes for a persuasive, effective apology and how to bridge the “empathy gap”.
3. You’ll understand how to use the principles behind homophily and social identity to craft more resonant communication that engages your customers at a deeper level.
The UX principles behind persuasive platforms
Why do some brands attract and retain new customers, where others fail? When it comes to designing persuasive websites, apps or tools, it’s those that can turn initial engagement into habitual use that become the most successful. Whether you represent a small business or a multinational organisation, success depends on...

Why do some brands attract and retain new customers, where others fail? When it comes to designing persuasive websites, apps or tools, it’s those that can turn initial engagement into habitual use that become the most successful. Whether you represent a small business or a multinational organisation, success depends on your ability to leverage specific consumer dynamics online. In this talk, we’ll explore some of the most powerful psychological principles you’ll need to create habit-forming, engaging and rewarding interactions for your clients. From how to use endowed progress, sunk-cost fallacy and appointment dynamics, to processing fluency and dopamine loops, you’ll come away with a robust understanding of the principles, examples and tactics you can apply to keep your customers happy and coming back for more.

Takeaways
1. You’ll learn how to design more persuasive, habit-forming customer experiences.
2. You’ll discover specific principles to help you optimise your current customer journey and learn from the brands that are getting this right.
3. You’ll know how to use specific techniques to reduce friction and lower barriers to purchase.
Smart personalisation using the Big 5 personality traits
Why are some headlines, videos and pieces of content so much more persuasive than others? And how can we use smart personalisation to ethically enhance experiences for our customers? In this presentation, we’ll explore how you can use the golden standard for personality profiling, The Big Five, to design persuasive...

Why are some headlines, videos and pieces of content so much more persuasive than others? And how can we use smart personalisation to ethically enhance experiences for our customers? In this presentation, we’ll explore how you can use the golden standard for personality profiling, The Big Five, to design persuasive content, marketing and adverts that engage and convert. From personality-based keywords to message framing and tools, you’ll come away with actionable points, principles and examples you can use to optimise your content strategy so that it engages, delights and moves people to action.

Takeaways
1. You’ll learn what The Big Five personality traits are, and where you sit on the scale.
2. You’ll discover how to optimise your content for customers based on their psychographic profile, and learn from best-case examples of brands that are getting this right.
3. You’ll also learn about the pitfalls of psychological reactance, and how to avoid the “creepiness factor” to ensure a more ethical, valuable engagement with your customers.