Mercedes Erra is Executive President of Euro RSCG Worldwide, President of Euro RSCG France, Managing Director of Havas, and Founder of BETC Euro RSCG, France’s leading advertising agency. She is also Honorary President of the HEC Association (France’s most prestigious business school). Mercedes is a Chevalier of the Légion d’Honneur... Read more
Mercedes Erra is Executive President of Euro RSCG Worldwide, President of Euro RSCG France, Managing Director of Havas, and Founder of BETC Euro RSCG, France’s leading advertising agency. She is also Honorary President of the HEC Association (France’s most prestigious business school). Mercedes is a Chevalier of the Légion d’Honneur and recipient of the French National Order of Merit. And mother of five children.
Mercedes is born in Catalonia and arrived in France aged six. Graduate of HEC and of the Sorbonne (Masters and Professor of Letters), Mercedes teaches a post-graduate course (Mphil on Marketing and Corporate Communication) at the Paris 2 University (Assas). She is often consulted on subjects relating to consumer issues, and on all subjects relating to brand strategy.
Mercedes is specialised in the construction and management of global brands. In this capacity, she created BETC Consulting and BETC Consumer Intelligence, units oriented towards consumer and brand expertise. She contributed to brands’ major strategic shifts (health for Danone, youth for Evian, Air France vision – making the sky the best place on earth).
Euro RSCG Worldwide, the agency that she has been managing since 2005, was named “best creative agency” by CB News in 2009, for the 12th time in 15 years. Agency of the year in press, it is also the most awarded French agency in Cannes 2010.
Mercedes is personally committed to the Elle Foundation and the Women’s Forum for the Economy and Society, which she has been supporting since the beginning as a founding member. She is also a member of Human Rights Watch French Committee, and a permanent member of the French Commission on the Image of Women in the Media. She is also committed to serving UNICEF and the ELLE Foundation.
Since January 2010, Mercedes has been appointed as President of the board of the Cité Nationale de l’histoire de l’Immigration located in Paris. In March 2012, Erra was named to the board of directors of the Art Media Society.
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You can book Mercedes Erra through London Speaker Bureau by submitting the enquiry form on this page or calling our team. One of our consultants will respond promptly with Mercedes's current availability, speaking fees and any specific requirements for your event.
Mercedes Erra's speaking fees depend on the event format (in-person or virtual), the location, the length of the engagement and the level of customisation required. Please contact London Speaker Bureau for an up-to-date fee quote for Mercedes tailored to your event.
Mercedes Erra speaks on a range of business, leadership and industry subjects. Talks can be shaped around your audience, industry and strategic objectives - share your event brief with London Speaker Bureau and we will work with Mercedes to align the content with your delegates and goals.
London Speaker Bureau can book Mercedes Erra for events worldwide, subject to Mercedes's schedule. Please send us your event date, location and format and we will confirm availability and handle travel and logistics on your behalf.
Virtual and hybrid keynotes are now a standard part of the speaking industry. Please contact London Speaker Bureau to confirm whether Mercedes Erra is available to deliver a virtual session for your event and on which platform (Zoom, Microsoft Teams, a bespoke studio or your own).
Most keynote speeches run between 45 and 60 minutes, often followed by a 15-30 minute Q&A. Other formats - shorter conference slots, panel appearances or longer workshop sessions - may also be possible. Share your agenda with London Speaker Bureau and we will confirm what Mercedes can accommodate.
London Speaker Bureau will brief Mercedes Erra on your audience profile, sector and objectives so the keynote can be shaped around your event. The level of customisation possible depends on the speaker and the lead time - contact us with your brief and we will confirm what Mercedes can offer.
Mercedes Erra delivers keynotes in Spanish. This profile may not list every language available; ask London Speaker Bureau to confirm. If you require simultaneous interpretation or a multilingual format, please mention this in your enquiry and London Speaker Bureau will arrange it for you.
Mercedes Erra's areas of expertise include a range of business, leadership and industry subjects. To get a clear sense of Mercedes's style, credentials and how they engage an audience, please review the biography, popular talks and any videos or testimonials shown on this page, or request a detailed speaker brief from London Speaker Bureau.
Mercedes Erra can be booked through London Speaker Bureau for corporate conferences, leadership events, internal team meetings, association gatherings and private client engagements where expertise in a range of business, leadership and industry subjects is relevant. Details of Mercedes's background and previous engagements are included in the biography above; contact us if you would like a more detailed list of past clients or case studies.
Beyond keynote speeches, many of the speakers on our roster also take part in workshops, executive masterclasses, panel discussions and fireside chats. Contact London Speaker Bureau with your preferred format and we will confirm what Mercedes Erra is able to offer alongside or instead of a keynote.
We generally recommend enquiring at least three to twelve months in advance to secure your preferred date with Mercedes Erra, particularly during peak conference seasons. Where possible we also accommodate shorter lead times - please contact London Speaker Bureau to check Mercedes's current availability for your dates.